- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 297.08 | -16.13 | -13.88 | 1.09 | -32.3 | -22.7 | 6.33 | -23.92 | -52.05 | 0 | 0 | 0 | 0.37 | -19.28 | -10.24 | 2.13 | -9.29 | -44.32 | 0.00 | 0 | 0 | 43583 | 0.0 | 0.0 |
| 23Q3 (19) | 354.2 | 1.93 | -25.15 | 1.61 | 4.55 | -6.4 | 8.32 | -11.11 | -24.91 | 0 | 0 | 0 | 0.45 | 2.56 | 25.06 | 2.35 | -12.8 | 0.33 | 0.00 | 0 | 0 | 43583 | 0.0 | 28.5 |
| 23Q2 (18) | 347.49 | 5.43 | 1.41 | 1.54 | 6.21 | 20.31 | 9.36 | 8.33 | -4.68 | 0 | 0 | 0 | 0.44 | 0.73 | 18.64 | 2.69 | 2.75 | -6.01 | 0.00 | 0 | 0 | 43583 | 0.0 | 28.5 |
| 23Q1 (17) | 329.58 | -4.46 | -1.13 | 1.45 | 2.84 | 13.28 | 8.64 | -34.55 | -17.0 | 0 | 0 | 0 | 0.44 | 7.63 | 14.57 | 2.62 | -31.49 | -16.06 | 0.00 | 0 | 0 | 43583 | 0.0 | 28.5 |
| 22Q4 (16) | 344.95 | -27.11 | 17.53 | 1.41 | -18.02 | 15.57 | 13.2 | 19.13 | 37.36 | 0 | 0 | 0 | 0.41 | 12.46 | -1.66 | 3.83 | 63.44 | 16.87 | 0.00 | 0 | 0 | 43583 | 28.5 | 28.5 |
| 22Q3 (15) | 473.24 | 38.1 | 70.65 | 1.72 | 34.38 | 63.81 | 11.08 | 12.83 | 26.48 | 0 | 0 | 0 | 0.36 | -2.7 | -4.01 | 2.34 | -18.3 | -25.88 | 0.00 | 0 | 0 | 33916 | 0.0 | 0.0 |
| 22Q2 (14) | 342.67 | 2.8 | 41.56 | 1.28 | 0.0 | 13.27 | 9.82 | -5.67 | -8.31 | 0 | 0 | 0 | 0.37 | -2.72 | -19.98 | 2.87 | -8.24 | -35.23 | 0.00 | 0 | 0 | 33916 | 0.0 | 0.0 |
| 22Q1 (13) | 333.34 | 13.57 | 21.59 | 1.28 | 4.92 | 17.43 | 10.41 | 8.32 | 8.89 | 0 | 0 | 0 | 0.38 | -7.62 | -3.42 | 3.12 | -4.62 | -10.44 | 0.00 | 0 | 0 | 33916 | 0.0 | 0.0 |
| 21Q4 (12) | 293.51 | 5.84 | 7.46 | 1.22 | 16.19 | 54.43 | 9.61 | 9.7 | 10.84 | 0 | 0 | 0 | 0.42 | 9.78 | 43.71 | 3.27 | 3.65 | 3.15 | 0.00 | 0 | 0 | 33916 | 0.0 | 0.0 |
| 21Q3 (11) | 277.31 | 14.56 | 6.16 | 1.05 | -7.08 | 3.96 | 8.76 | -18.21 | 1.39 | 0 | 0 | 0 | 0.38 | -18.89 | -2.08 | 3.16 | -28.6 | -4.5 | 0.00 | 0 | 0 | 33916 | 0.0 | 26.16 |
| 21Q2 (10) | 242.07 | -11.7 | 16.76 | 1.13 | 3.67 | 16.49 | 10.71 | 12.03 | 23.53 | 0 | 0 | 0 | 0.47 | 17.41 | -0.22 | 4.42 | 26.88 | 5.8 | 0.00 | 0 | 0 | 33916 | 0.0 | 26.16 |
| 21Q1 (9) | 274.16 | 0.37 | 30.65 | 1.09 | 37.97 | 3.81 | 9.56 | 10.27 | -3.82 | 0 | 0 | 0 | 0.40 | 37.46 | -20.54 | 3.49 | 9.86 | -26.38 | 0.00 | 0 | 0 | 33916 | 0.0 | 26.16 |
| 20Q4 (8) | 273.14 | 4.57 | 43.75 | 0.79 | -21.78 | -15.96 | 8.67 | 0.35 | 2.85 | 0 | 0 | 0 | 0.29 | -25.2 | -41.54 | 3.17 | -4.04 | -28.45 | 0.00 | 0 | 0 | 33916 | 26.16 | 48.62 |
| 20Q3 (7) | 261.21 | 25.99 | -1.84 | 1.01 | 4.12 | -3.81 | 8.64 | -0.35 | -14.71 | 0 | 0 | 0 | 0.39 | -17.35 | -2.01 | 3.31 | -20.9 | -13.11 | 0.00 | 0 | 0 | 26883 | 0.0 | 17.8 |
| 20Q2 (6) | 207.33 | -1.2 | -25.62 | 0.97 | -7.62 | -13.39 | 8.67 | -12.78 | -19.65 | 0 | 0 | 0 | 0.47 | -6.5 | 16.43 | 4.18 | -11.72 | 8.02 | 0.00 | 0 | 0 | 26883 | 0.0 | 17.8 |
| 20Q1 (5) | 209.85 | 10.44 | -18.79 | 1.05 | 11.7 | 7.14 | 9.94 | 17.91 | 4.74 | 0 | 0 | 0 | 0.50 | 1.14 | 31.94 | 4.74 | 6.76 | 28.98 | 0.00 | 0 | 0 | 26883 | 17.8 | 17.8 |
| 19Q4 (4) | 190.01 | -28.6 | 0.0 | 0.94 | -10.48 | 0.0 | 8.43 | -16.78 | 0.0 | 0 | 0 | 0.0 | 0.49 | 25.38 | 0.0 | 4.44 | 16.55 | 0.0 | 0.00 | 0 | 0.0 | 22821 | 0.0 | 0.0 |
| 19Q3 (3) | 266.11 | -4.53 | 0.0 | 1.05 | -6.25 | 0.0 | 10.13 | -6.12 | 0.0 | 0 | 0 | 0.0 | 0.39 | -1.8 | 0.0 | 3.81 | -1.66 | 0.0 | 0.00 | 0 | 0.0 | 22821 | 0.0 | 0.0 |
| 19Q2 (2) | 278.73 | 7.86 | 0.0 | 1.12 | 14.29 | 0.0 | 10.79 | 13.7 | 0.0 | 0 | 0 | 0.0 | 0.40 | 5.95 | 0.0 | 3.87 | 5.41 | 0.0 | 0.00 | 0 | 0.0 | 22821 | 0.0 | 0.0 |
| 19Q1 (1) | 258.41 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 9.49 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 3.67 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 22821 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1328.34 | -11.1 | 5.69 | 0.18 | 32.66 | -26.64 | 0 | 0 | 0.43 | 12.68 | 2.46 | -17.48 | 0.00 | 0 | 43583 | 0.0 |
| 2022 (9) | 1494.2 | 37.45 | 5.68 | 26.5 | 44.52 | 15.25 | 0 | 0 | 0.38 | -7.97 | 2.98 | -16.16 | 0.00 | 0 | 43583 | 28.5 |
| 2021 (8) | 1087.05 | 14.24 | 4.49 | 17.54 | 38.63 | 7.54 | 0 | 0 | 0.41 | 2.89 | 3.55 | -5.86 | 0.00 | 0 | 33916 | 0.0 |
| 2020 (7) | 951.53 | -4.2 | 3.82 | -6.83 | 35.92 | -7.52 | 0 | 0 | 0.40 | -2.74 | 3.77 | -3.46 | 0.00 | 0 | 33916 | 26.16 |
| 2019 (6) | 993.25 | -7.45 | 4.1 | 4.06 | 38.84 | 6.67 | 0 | 0 | 0.41 | 12.44 | 3.91 | 15.26 | 0.00 | 0 | 26883 | 17.8 |
| 2018 (5) | 1073.18 | 9.12 | 3.94 | -2.23 | 36.41 | 3.76 | 0 | 0 | 0.37 | -10.41 | 3.39 | -4.91 | 0.00 | 0 | 22821 | 0.0 |
| 2017 (4) | 983.46 | 0.62 | 4.03 | 75.98 | 35.09 | -12.06 | 0 | 0 | 0.41 | 74.91 | 3.57 | -12.59 | 0.00 | 0 | 22821 | 8.79 |
| 2016 (3) | 977.44 | -28.11 | 2.29 | -14.55 | 39.9 | 4.4 | 0 | 0 | 0.23 | 18.86 | 4.08 | 45.21 | 0.00 | 0 | 20977 | -13.06 |
| 2015 (2) | 1359.62 | -6.75 | 2.68 | -20.71 | 38.22 | -1.19 | 0 | 0 | 0.20 | -14.97 | 2.81 | 5.96 | 0.00 | 0 | 24129 | -0.49 |
| 2014 (1) | 1458.03 | 31.86 | 3.38 | -2.03 | 38.68 | 4.29 | 0 | 0 | 0.23 | 0 | 2.65 | 0 | 0.00 | 0 | 24247 | 29.61 |
