玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)55.720.7-2.5728.1110.9310.9333.3311.5530.320.49-12.29-1.596.20-14.01-7.64.58-8.22-4.180.224.76-4.3536.779.8626.133.49-10.17-16.8284.36-0.54-14.8615.683.291611.8620.66-1.855.84
23Q3 (19)55.33-1.06-1.4625.34-1.71-5.0229.88-4.69-2.9223.3611.823.367.2114.08-9.884.9914.71-6.380.210.0-12.533.47-3.43-2.3137.28-29.15-7.8484.823.16-2.1715.18-14.6114.1421.052.482.18
23Q2 (18)55.921.883.5625.787.28-3.6331.3530.6321.7920.899.9511.536.3222.96-21.784.3517.57-15.040.2110.53-22.2234.6624.4520.8152.6237.82-13.5782.22-17.94-20.8917.7813031.8550.9520.54-9.413.98
23Q1 (17)54.89-4.024.5324.03-5.175.5324.00-6.18-31.9719.00-8.74-14.495.14-23.4-36.863.70-22.59-27.730.19-17.39-17.3927.85-4.49-28.0738.18-5.17-31.07100.211.1355.26-0.14-115.01-100.3922.6716.1413.69
22Q4 (16)57.191.851.0425.34-5.02-9.5625.58-16.89-6.420.82-7.881.366.71-16.12-23.234.78-10.32-7.360.23-4.17-8.029.16-14.89-4.0840.26-0.47-37.3199.0814.28-3.380.92-93.11135.8419.52-5.240.46
22Q3 (15)56.153.984.9326.68-0.261.8330.7819.5819.5322.6020.6619.268.00-0.99-11.65.334.19.670.24-11.11-7.6934.2619.4119.2140.45-33.56-46.8486.70-16.59-14.7513.30437.38856.4720.6014.329.46
22Q2 (14)54.002.840.1526.7517.481.4825.74-27.047.9218.73-15.717.278.08-0.74-0.255.120.016.630.2717.398.028.69-25.96.560.889.91-38.88103.9461.05-5.94-3.94-111.1262.6718.02-9.63-9.58
22Q1 (13)52.51-7.23-2.2322.77-18.74-13.2935.2829.0936.1622.228.1812.228.14-6.86-1.095.12-0.788.70.23-8.0-4.1738.7227.3732.4255.39-13.75-24.5364.54-37.07-36.3335.461487.812697.4519.942.62-1.29
21Q4 (12)56.605.771.5428.026.95-2.9127.336.148.1520.548.392.858.74-3.43-3.215.166.173.820.25-3.850.030.405.785.4864.22-15.6-17.84102.560.83-10.21-2.56-45.3482.0219.433.24-2.7
21Q3 (11)53.51-0.76-6.8426.20-0.61-14.8525.757.97-7.8118.958.53-13.399.0511.73-19.844.8610.71-18.320.264.0-3.728.746.68-6.4176.09-23.6-13.08101.71-7.96-7.7-1.7683.3582.7618.82-5.57-2.84
21Q2 (10)53.920.39-6.9526.360.38-13.6323.85-7.95-20.8717.46-11.82-16.548.10-1.58-11.284.39-6.79-16.540.254.170.026.94-7.87-19.0799.6035.715.65110.509.019.12-10.56-673.45-730.4919.93-1.343.91
21Q1 (9)53.71-3.645.5626.26-9.0119.3625.912.5310.1119.80-0.859.768.23-8.8640.444.71-5.2325.940.24-4.014.2929.241.466.5273.39-6.129.69101.37-11.258.39-1.3790.39-121.0520.201.15-10.74
20Q4 (8)55.74-2.965.1728.86-6.217.3325.27-9.520.1619.97-8.730.359.03-20.021.354.97-16.47-11.250.25-7.41-10.7128.82-6.150.5678.16-10.7232.93114.213.647.16-14.21-39.39-116.019.973.1-0.1
20Q3 (7)57.44-0.8810.7630.770.8210.2927.93-7.33-5.3921.884.590.5111.2923.66-1.665.9513.12-13.010.278.0-12.930.71-7.75-5.1687.54-7.1443.63110.198.8116.61-10.19-701.83-285.4319.370.99-0.15
20Q2 (6)57.9513.912.2830.5238.7313.0830.1428.0911.9620.9215.965.449.1355.8-5.685.2640.64-14.330.2519.05-19.3533.2921.2810.2394.2766.5823.83101.278.291.03-1.27-119.61-430.1819.18-15.25-4.86
20Q1 (5)50.88-4.011.0222.00-18.199.5623.53-6.7422.4218.04-9.3520.355.86-34.23-0.513.74-33.21-8.780.21-25.0-22.2227.45-4.2218.6356.59-3.7635.1993.52-12.26-10.446.48198.56246.6322.6313.213.81
19Q4 (4)53.002.20.026.89-3.620.025.23-14.530.019.90-8.590.08.91-22.390.05.60-18.130.00.28-9.680.028.66-11.490.058.80-3.530.0106.5812.780.0-6.58-219.660.019.993.040.0
19Q3 (3)51.860.480.027.903.370.029.529.660.021.779.730.011.4818.60.06.8411.40.00.310.00.032.387.220.060.95-19.940.094.50-5.720.05.502392.630.019.40-3.770.0
19Q2 (2)51.6112.610.026.9934.410.026.9240.060.019.8432.350.09.6864.350.06.1449.760.00.3114.810.030.2030.510.076.1381.870.0100.24-4.010.0-0.2494.580.020.16-7.520.0
19Q1 (1)45.830.00.020.080.00.019.220.00.014.990.00.05.890.00.04.100.00.00.270.00.023.140.00.041.860.00.0104.420.00.0-4.420.00.021.800.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)55.481.0425.901.772.829.329.852.2620.990.0524.45-20.1517.90-11.780.85-12.3733.392.6433.49-16.8286.77-0.4913.233.340.52-50.8521.188.89
2022 (9)54.910.8625.45-4.722.5812.2629.1913.5820.989.4430.62-7.6320.294.00.97-3.9632.5312.9140.26-37.3187.20-16.1212.8001.07198.6919.45-0.66
2021 (8)54.44-2.5126.71-6.312.30-1.9425.70-4.4619.17-5.9433.15-1.3719.51-2.351.013.0628.81-4.664.22-17.84103.95-1.91-3.9500.36-4.1719.58-2.64
2020 (7)55.849.9628.5110.852.355.5726.905.3220.385.4333.61-3.0919.98-12.140.98-16.2430.204.5378.1632.93105.985.24-5.9800.37106.4820.11-0.74
2019 (6)50.7812.3925.7220.522.2221.625.5413.1119.3313.9134.6815.9522.748.131.17-5.6528.8910.658.8026.94100.706.55-0.7000.1812.0620.26-4.75
2018 (5)45.18-5.9521.34-14.121.831.7222.58-6.8116.97-8.3229.91-2.4121.03-3.971.245.0826.12-5.1946.3221.794.52-7.885.4800.16021.27-0.19
2017 (4)48.04-0.8724.850.611.806.6224.23-6.4818.51-6.4230.65-6.921.900.321.187.2727.55-5.9138.06-9.1102.607.62-2.5800.00021.313.5
2016 (3)48.469.1924.7015.911.69-10.2725.9124.6319.7824.5632.92-11.6521.8321.481.100.029.2817.8741.87-30.9595.34-7.034.6400.00020.59-0.96
2015 (2)44.386.9121.3117.411.88-16.0120.7920.8715.8814.2437.26-57.5117.979.841.10-0.924.8413.3260.64-79.02102.55-2.8-2.5500.00020.79-0.24
2014 (1)41.51018.1502.24-2.1117.20013.90087.70016.3601.11-1.7721.921.76289.04-72.24105.495.29-5.4900.00020.84-1.61

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