- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 72.35 | 4.79 | 5.95 | 11.93 | -2.61 | -9.42 | 7.55 | -5.74 | -5.74 | 0.5 | 11.11 | -12.28 | 16.49 | -7.07 | -14.5 | 10.44 | -10.06 | -11.03 | 0.69 | 6.03 | -17.2 | 11591 | 0.0 | 0.0 |
| 23Q3 (19) | 69.04 | 2.89 | -0.14 | 12.25 | -0.41 | -5.33 | 8.01 | 6.94 | 15.09 | 0.45 | 4.65 | -6.25 | 17.74 | -3.21 | -5.2 | 11.60 | 3.94 | 15.25 | 0.65 | 1.71 | -6.11 | 11591 | 0.0 | -6.35 |
| 23Q2 (18) | 67.1 | 10.63 | -18.95 | 12.3 | 9.04 | -18.27 | 7.49 | 7.0 | 7.0 | 0.43 | 0.0 | -15.69 | 18.33 | -1.44 | 0.84 | 11.16 | -3.29 | 32.02 | 0.64 | -9.61 | 4.03 | 11591 | 0.0 | -6.35 |
| 23Q1 (17) | 60.65 | -11.19 | -12.48 | 11.28 | -14.35 | -15.76 | 7.0 | -12.61 | 4.01 | 0.43 | -24.56 | -12.24 | 18.60 | -3.56 | -3.74 | 11.54 | -1.6 | 18.85 | 0.71 | -15.06 | 0.27 | 11591 | 0.0 | -6.35 |
| 22Q4 (16) | 68.29 | -1.23 | -6.52 | 13.17 | 1.78 | -2.59 | 8.01 | 15.09 | 15.25 | 0.57 | 18.75 | 39.02 | 19.29 | 3.04 | 4.2 | 11.73 | 16.52 | 23.29 | 0.83 | 20.23 | 48.71 | 11591 | -6.35 | -6.35 |
| 22Q3 (15) | 69.14 | -16.49 | -7.92 | 12.94 | -14.02 | -5.62 | 6.96 | -0.57 | 9.43 | 0.48 | -5.88 | 6.67 | 18.72 | 2.95 | 2.51 | 10.07 | 19.06 | 18.85 | 0.69 | 12.7 | 15.85 | 12377 | 0.0 | 0.02 |
| 22Q2 (14) | 82.79 | 19.47 | 11.5 | 15.05 | 12.4 | 11.15 | 7.0 | 4.01 | 10.06 | 0.51 | 4.08 | -8.93 | 18.18 | -5.92 | -0.31 | 8.46 | -12.94 | -1.29 | 0.62 | -12.88 | -18.32 | 12377 | 0.0 | 0.02 |
| 22Q1 (13) | 69.3 | -5.13 | 2.14 | 13.39 | -0.96 | 10.48 | 6.73 | -3.17 | 9.61 | 0.49 | 19.51 | 36.11 | 19.32 | 4.4 | 8.17 | 9.71 | 2.07 | 7.32 | 0.71 | 25.98 | 33.26 | 12377 | 0.0 | 0.02 |
| 21Q4 (12) | 73.05 | -2.72 | 7.97 | 13.52 | -1.39 | 16.75 | 6.95 | 9.28 | 11.02 | 0.41 | -8.89 | 17.14 | 18.51 | 1.37 | 8.14 | 9.51 | 12.33 | 2.83 | 0.56 | -6.34 | 8.5 | 12377 | 0.02 | 0.02 |
| 21Q3 (11) | 75.09 | 1.13 | 7.44 | 13.71 | 1.26 | 20.69 | 6.36 | 0.0 | -7.15 | 0.45 | -19.64 | 7.14 | 18.26 | 0.12 | 12.33 | 8.47 | -1.12 | -13.58 | 0.60 | -20.54 | -0.28 | 12375 | 0.0 | 11.41 |
| 21Q2 (10) | 74.25 | 9.43 | 23.67 | 13.54 | 11.72 | 32.36 | 6.36 | 3.58 | 7.98 | 0.56 | 55.56 | 64.71 | 18.24 | 2.09 | 7.03 | 8.57 | -5.35 | -12.69 | 0.75 | 42.15 | 33.18 | 12375 | 0.0 | 11.41 |
| 21Q1 (9) | 67.85 | 0.28 | 45.73 | 12.12 | 4.66 | 57.81 | 6.14 | -1.92 | 12.25 | 0.36 | 2.86 | 20.0 | 17.86 | 4.37 | 8.29 | 9.05 | -2.19 | -22.97 | 0.53 | 2.57 | -17.65 | 12375 | 0.0 | 7.63 |
| 20Q4 (8) | 67.66 | -3.19 | 12.3 | 11.58 | 1.94 | 25.87 | 6.26 | -8.61 | 0.81 | 0.35 | -16.67 | 9.38 | 17.11 | 5.3 | 12.08 | 9.25 | -5.6 | -10.23 | 0.52 | -13.92 | -2.6 | 12375 | 11.41 | 7.63 |
| 20Q3 (7) | 69.89 | 16.41 | 7.0 | 11.36 | 11.05 | 19.83 | 6.85 | 16.3 | 16.5 | 0.42 | 23.53 | 50.0 | 16.25 | -4.6 | 12.0 | 9.80 | -0.09 | 8.88 | 0.60 | 6.12 | 40.19 | 11108 | 0.0 | -3.39 |
| 20Q2 (6) | 60.04 | 28.95 | -3.08 | 10.23 | 33.2 | 10.36 | 5.89 | 7.68 | 4.43 | 0.34 | 13.33 | -2.86 | 17.04 | 3.3 | 13.87 | 9.81 | -16.5 | 7.75 | 0.57 | -12.11 | 0.23 | 11108 | -3.39 | -3.39 |
| 20Q1 (5) | 46.56 | -22.72 | -10.08 | 7.68 | -16.52 | -2.54 | 5.47 | -11.92 | 8.53 | 0.3 | -6.25 | -28.57 | 16.49 | 8.02 | 8.39 | 11.75 | 13.98 | 20.7 | 0.64 | 21.32 | -20.56 | 11498 | 0.0 | 0.0 |
| 19Q4 (4) | 60.25 | -7.76 | 0.0 | 9.2 | -2.95 | 0.0 | 6.21 | 5.61 | 0.0 | 0.32 | 14.29 | 0.0 | 15.27 | 5.21 | 0.0 | 10.31 | 14.5 | 0.0 | 0.53 | 23.9 | 0.0 | 11498 | 0.0 | 0.0 |
| 19Q3 (3) | 65.32 | 5.44 | 0.0 | 9.48 | 2.27 | 0.0 | 5.88 | 4.26 | 0.0 | 0.28 | -20.0 | 0.0 | 14.51 | -3.01 | 0.0 | 9.00 | -1.12 | 0.0 | 0.43 | -24.13 | 0.0 | 11498 | 0.0 | 0.0 |
| 19Q2 (2) | 61.95 | 19.64 | 0.0 | 9.27 | 17.64 | 0.0 | 5.64 | 11.9 | 0.0 | 0.35 | -16.67 | 0.0 | 14.96 | -1.67 | 0.0 | 9.10 | -6.47 | 0.0 | 0.56 | -30.35 | 0.0 | 11498 | 0.0 | 0.0 |
| 19Q1 (1) | 51.78 | 0.0 | 0.0 | 7.88 | 0.0 | 0.0 | 5.04 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 15.22 | 0.0 | 0.0 | 9.73 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 11498 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 269.13 | -7.04 | 47.75 | -12.45 | 30.05 | 4.7 | 1.82 | -11.22 | 17.74 | -5.82 | 11.17 | 12.63 | 0.68 | -4.5 | 11591 | 0.0 |
| 2022 (9) | 289.51 | -0.25 | 54.54 | 3.12 | 28.7 | 11.24 | 2.05 | 15.17 | 18.84 | 3.38 | 9.91 | 11.52 | 0.71 | 15.46 | 11591 | -6.35 |
| 2021 (8) | 290.24 | 18.88 | 52.89 | 29.47 | 25.8 | 5.39 | 1.78 | 26.24 | 18.22 | 8.91 | 8.89 | -11.35 | 0.61 | 6.19 | 12377 | 0.02 |
| 2020 (7) | 244.14 | 2.03 | 40.85 | 14.01 | 24.48 | 7.51 | 1.41 | 3.68 | 16.73 | 11.75 | 10.03 | 5.37 | 0.58 | 1.62 | 12375 | 11.41 |
| 2019 (6) | 239.29 | 9.37 | 35.83 | 14.0 | 22.77 | 16.71 | 1.36 | 13.33 | 14.97 | 4.23 | 9.52 | 6.71 | 0.57 | 3.62 | 11108 | -3.39 |
| 2018 (5) | 218.78 | 11.08 | 31.43 | 9.51 | 19.51 | 22.24 | 1.2 | 17.65 | 14.37 | -1.41 | 8.92 | 10.05 | 0.55 | 5.91 | 11498 | 4.71 |
| 2017 (4) | 196.96 | 4.41 | 28.7 | 12.24 | 15.96 | -11.68 | 1.02 | -13.56 | 14.57 | 7.5 | 8.10 | -15.41 | 0.52 | -17.21 | 10981 | 7.25 |
| 2016 (3) | 188.64 | 12.15 | 25.57 | 16.81 | 18.07 | 12.66 | 1.18 | 34.09 | 13.55 | 4.16 | 9.58 | 0.46 | 0.63 | 19.57 | 10239 | 6.13 |
| 2015 (2) | 168.21 | 21.37 | 21.89 | 17.06 | 16.04 | 24.92 | 0.88 | 4.76 | 13.01 | -3.55 | 9.54 | 2.92 | 0.52 | -13.69 | 9648 | 11.46 |
| 2014 (1) | 138.59 | 14.32 | 18.7 | 17.68 | 12.84 | 21.94 | 0.84 | -12.5 | 13.49 | 0 | 9.26 | 0 | 0.61 | 0 | 8656 | 12.94 |
