玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.323.65-7.4613.46-15.13-5.8112.76-34.6-23.4110.84-30.11-35.42.17-39.89-30.891.52-33.62-28.640.13-7.148.3321.67-20.51-15.8842.76-30.55-14.31105.5830.0123.04-5.58-129.68-139.319.6013.125.08
23Q3 (19)40.833.76-7.115.8625.97-14.8219.5140.76-18.7115.5117.32-16.163.6135.21-9.072.2926.52-10.890.147.690.027.2621.16-14.3861.572.8217.8881.21-10.614.4718.79105.23-16.3617.33-6.98-8.36
23Q2 (18)39.354.052.7412.5922.8314.1413.8617.862.8213.2240.49565.492.6754.34560.341.8147.15724.140.138.338.3322.507.76-4.759.8832.39-2.6790.844.0911.339.16-28.05-49.1218.63-7.3638.82
23Q1 (17)37.82-17.3-6.2510.25-28.27-1.2511.76-29.41-17.189.41-43.92-13.111.73-44.9-10.361.23-42.250.820.120.09.0920.88-18.94-8.6645.23-9.36-35.187.271.7119.2412.73-10.33-52.5320.1128.332.08
22Q4 (16)45.734.0512.6114.29-23.25-1.4516.66-30.587.7616.78-9.348.763.14-20.9137.122.13-17.1247.920.12-14.290.025.76-19.111.949.90-4.46-13.8585.8110.39-8.6414.19-36.83133.4115.67-17.1332.01
22Q3 (15)43.9514.75-2.6118.6268.81-23.2224.0078.04-21.6718.50751.41-15.13.97784.48-32.372.57986.21-28.410.1416.67-12.531.8434.86-11.952.23-15.1-23.2877.73-4.74-1.7522.4724.837.6218.9140.9178.23
22Q2 (14)38.30-5.06-10.4511.036.26-42.3413.48-5.07-38.19-2.84-126.22-113.35-0.58-130.05-109.52-0.29-123.77-107.490.129.09-33.3323.613.28-11.3161.52-11.723.2981.6011.49-7.1118.00-32.8645.7113.42-31.88-1.61
22Q1 (13)40.34-0.66-10.0610.38-28.41-52.7814.20-8.15-41.7810.83-3.99-45.081.93-15.72-60.931.22-15.28-61.150.11-8.33-31.2522.86-0.7-22.5169.6920.3216.0773.19-22.07-18.7726.81340.85170.9419.7065.9619.32
21Q4 (12)40.61-10.02-1.2414.50-40.21-39.9815.46-49.54-42.6111.28-48.23-48.382.29-60.99-62.821.44-59.89-62.790.12-25.0-33.3323.02-36.3-26.8757.92-14.920.4393.9218.74.96.08-70.87-40.911.8711.88-24.06
21Q3 (11)45.135.52-0.724.2526.76-1.8230.6440.498.1221.792.4-6.325.87-3.61-21.943.59-7.24-19.330.16-11.11-15.7936.1435.7611.0368.0814.38.3779.12-9.93-9.320.8869.0261.4810.61-22.21-29.74
21Q2 (10)42.77-4.64-2.5119.13-12.97-26.2221.81-10.58-16.7621.287.91-10.666.0923.28-21.923.8723.25-19.710.1812.5-10.026.62-9.76-11.6559.56-0.8-24.2187.84-2.51-11.2412.3524.841090.013.64-17.380
21Q1 (9)44.859.071.6821.98-9.02-4.7224.39-9.47-3.2919.72-9.75-5.424.94-19.81-5.93.14-18.86-11.050.16-11.11-5.8829.50-6.29-0.4760.044.1123.3190.110.64-1.459.89-3.8315.4416.515.632.61
20Q4 (8)41.12-9.53-0.1924.16-2.1925.9626.94-4.9426.4221.85-6.0623.316.16-18.094.053.87-13.031.310.18-5.26-18.1831.48-3.2928.8657.67-8.214.7989.532.63-0.6510.29-20.424.1515.633.51-7.3
20Q3 (7)45.453.612.9824.70-4.7442.1228.348.1735.9923.26-2.3531.787.52-3.5935.744.45-7.6833.630.19-5.00.032.558.0333.2462.82-20.073.8587.23-11.854.6812.931145.55-22.4215.100-19.72
20Q2 (6)43.87-0.541.2525.9312.4-2.7426.203.89-5.1123.8214.24-2.747.8048.57-19.924.8236.54-17.470.2017.65-16.6730.131.650.1378.5961.417.2298.968.242.561.04-87.89-69.160.00-100.0-100.0
20Q1 (5)44.117.063.2523.0720.28-15.7125.2218.35-14.7720.8517.66-14.135.25-11.32-48.483.53-7.59-41.650.17-22.73-32.029.6421.33-7.3748.69-3.09-19.6491.431.45-1.078.57-13.2415.0416.09-4.577.77
19Q4 (4)41.202.410.019.1810.360.021.312.260.017.720.40.05.926.860.03.8214.710.00.2215.790.024.430.00.050.24-16.940.090.128.150.09.88-40.730.016.86-10.370.0
19Q3 (3)40.23-7.150.017.38-34.810.020.84-24.520.017.65-27.930.05.54-43.120.03.33-42.980.00.19-20.830.024.43-18.810.060.49-17.480.083.33-13.640.016.67395.140.018.8125.320.0
19Q2 (2)43.331.430.026.66-2.590.027.61-6.690.024.490.860.09.74-4.420.05.84-3.470.00.24-4.00.030.09-5.970.073.3020.980.096.494.410.03.37-54.820.015.010.540.0
19Q1 (1)42.720.00.027.370.00.029.590.00.024.280.00.010.190.00.06.050.00.00.250.00.032.000.00.060.590.00.092.420.00.07.450.00.014.930.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)40.13-4.8813.16-4.717.37-1.4414.66-15.512.3812.149.9419.337.0525.890.5512.2423.24-11.542.76-14.3189.7912.8910.21-50.14.90-0.118.8611.53
2022 (9)42.19-2.8113.81-31.57.4842.3117.35-25.9211.04-41.378.33-55.645.60-53.490.49-22.2226.26-9.7349.90-13.8579.53-7.6420.4746.844.90-6.7216.9129.48
2021 (8)43.41-0.5520.16-17.855.2635.0923.42-12.3818.83-16.4218.78-25.012.04-26.360.63-12.529.09-6.1357.920.4386.11-6.2113.9470.195.262759.6113.06-10.85
2020 (7)43.653.9824.546.63.8945.9726.736.3222.535.7725.04-20.2816.35-15.460.72-20.8830.9910.657.6714.7991.810.278.19-2.980.18-35.7714.65-9.9
2019 (6)41.98-3.3423.02-8.472.6734.0825.14-7.7421.30-4.5731.41-20.1819.34-19.250.91-14.9528.02-4.8950.24-35.8491.56-0.88.449.580.2917.7916.262.85
2018 (5)43.436.8925.1516.441.99-24.3427.2524.622.3226.139.3569.2523.9544.81.0715.0529.4619.0378.3188.292.30-6.557.70523.220.24015.81-14.95
2017 (4)40.63-2.2421.607.842.63-10.221.877.117.707.2123.2514.0316.5413.060.935.6824.754.7441.613.3598.760.671.24-34.60.00018.59-6.35
2016 (3)41.5617.2420.0354.082.934.1820.4245.7516.5141.3520.3967.5414.6368.550.8820.5523.6336.2740.26-0.6498.115.81.89-73.990.00019.852.16
2015 (2)35.457.5913.0034.32.81-0.3214.012.4111.688.3512.1713.538.6814.810.735.817.342.5440.52-13.6492.7330.887.27-75.070.00019.43-8.48
2014 (1)32.9509.6802.8246.5313.68010.78010.7207.5600.69-27.3716.9118.0946.9214.5570.85-10.1129.1537.630.00021.232.31

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