玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)19.66-10.965.532.080.972.972.1412.6360.91.41-9.62-40.010.5813.4-2.4210.8926.552.477.171.51-43.146360.00.0
23Q3 (19)22.0812.147.182.067.8517.711.9-6.864.971.5618.182.639.33-3.829.828.61-16.94-2.067.075.39-4.256360.08.53
23Q2 (18)19.695.136.371.918.5212.352.043.559.681.32-8.33-7.699.703.235.6210.36-1.53.16.70-12.8-13.226360.08.53
23Q1 (17)18.730.5412.971.76-12.87-4.861.9748.1214.531.44-38.722.869.40-13.34-15.7910.5247.331.397.69-39.05-8.956360.08.53
22Q4 (16)18.63-9.56-2.772.0215.4311.61.33-26.52-8.282.3554.6127.7210.8427.6314.787.14-18.75-5.6712.6170.9531.356368.538.53
22Q3 (15)20.611.29-13.341.752.94-19.351.81-2.6924.831.526.2915.158.50-7.5-6.948.79-12.5644.047.38-4.4932.875860.0-12.14
22Q2 (14)18.5111.64-20.91.7-8.11-35.361.868.1420.781.432.145.159.18-17.69-18.2810.05-3.1452.697.73-8.5132.925860.0-12.14
22Q1 (13)16.58-13.47-14.81.852.213.351.7218.6217.811.4-23.9115.711.1618.1121.310.3737.0838.278.44-12.0735.85860.0-12.14
21Q4 (12)19.16-19.39-6.761.81-16.5966.061.450.0-2.031.8439.3962.839.453.4878.17.5724.065.089.6072.9374.64586-12.14-12.14
21Q3 (11)23.771.5810.22.17-17.4952.821.45-5.84-7.051.32-2.94-12.09.13-18.7738.676.10-7.31-15.655.55-4.45-20.146670.0-13.6
21Q2 (10)23.420.256.032.6346.93107.091.545.484.051.3612.412.411.2422.1995.326.58-12.28-1.865.81-6.536.016670.0-13.6
21Q1 (9)19.46-5.37.811.7964.2240.941.46-1.354.291.217.087.089.2073.4230.737.504.17-3.276.2213.08-0.686670.0-13.49
20Q4 (8)20.55-4.73-11.761.09-23.24-30.571.48-5.13-29.521.13-24.67-22.65.30-19.43-21.327.20-0.42-20.135.50-20.93-12.28667-13.6-13.49
20Q3 (7)21.57-2.274.151.4211.81-7.791.565.41-15.221.523.9711.946.5814.4-11.477.237.85-18.66.9526.847.487720.00.13
20Q2 (6)22.0722.27-14.521.270.0-19.111.485.71-4.521.217.081.685.75-18.21-5.366.71-13.5411.715.48-12.4218.967720.130.13
20Q1 (5)18.05-22.5-30.151.27-19.11-8.631.4-33.33-4.111.13-22.60.897.044.3730.87.76-13.9837.276.26-0.1344.447710.00.0
19Q4 (4)23.2912.460.01.571.950.02.114.130.01.468.960.06.74-9.350.09.021.490.06.27-3.110.07710.00.0
19Q3 (3)20.71-19.790.01.54-1.910.01.8418.710.01.3412.610.07.4422.290.08.8848.00.06.4740.390.07710.00.0
19Q2 (2)25.82-0.080.01.5712.950.01.556.160.01.196.250.06.0813.040.06.006.250.04.616.330.07710.00.0
19Q1 (1)25.840.00.01.390.00.01.460.00.01.120.00.05.380.00.05.650.00.04.330.00.07710.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)80.167.847.86.78.0419.645.73-14.489.73-1.0610.0310.947.15-20.76360.0
2022 (9)74.33-13.377.31-12.986.7214.096.717.139.830.459.0431.79.0135.216368.53
2021 (8)85.84.338.466.345.89-0.345.7215.099.7959.446.86-4.476.6710.32586-12.14
2020 (7)82.24-14.035.05-16.675.91-14.844.97-2.746.14-3.077.19-0.956.0413.13667-13.6
2019 (6)95.6618.136.0619.066.9440.775.1116.676.330.797.2519.175.34-1.247720.13
2018 (5)80.9898.875.0993.544.9349.394.38140.666.29-2.686.09-24.885.4121.01771-6.43
2017 (4)40.7230.932.6319.553.314.191.8213.756.46-8.78.10-12.794.47-13.1282428.75
2016 (3)31.150.612.239.242.8943.071.655.347.07-7.559.29-5.05.143.1464028.0
2015 (2)20.6541.921.5837.392.0233.771.0343.067.65-3.199.78-5.744.990.850027.88
2014 (1)14.553.631.154.551.51-1.950.725.887.90010.3804.95039122.19

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