玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)50.35-6.81-2.1831.25-15.72-3.7632.00-25.77-10.1125.23-27.04-10.125.19-33.89-19.033.91-28.52-18.710.15-6.25-11.7642.13-20.52-6.4432.13-5.72-7.097.5713.436.942.43-82.6-72.2626.59-21.33-19.86
23Q3 (19)54.030.33-6.5137.08-1.85-6.143.118.95-6.6534.587.13-4.07.8510.25-20.35.479.4-21.290.166.67-15.7953.017.2-2.9834.08-37.495.5486.02-9.970.7713.98213.56-3.4133.8015.87-0.76
23Q2 (18)53.85-1.5-4.2537.78-5.951.2639.57-4.37-6.3732.28-1.25-1.827.12-6.19-18.545.00-12.13-19.090.15-11.76-21.0549.45-2.02-3.2954.5266.423.3295.54-1.518.164.4648.81-61.7829.17-2.86-13.44
23Q1 (17)54.676.221.0340.1723.7110.6341.3816.246.8132.6916.467.997.5918.41-1.815.6918.3-2.90.170.0-10.5350.4712.085.2832.76-5.182.4797.006.333.493.00-65.83-52.1630.03-9.49-8.86
22Q4 (16)51.47-10.942.6732.47-17.78-3.4535.60-22.915.1728.07-22.077.846.41-34.92-0.774.81-30.79-2.040.17-10.53-10.5345.03-17.592.6734.557.05.0891.236.88-8.038.77-39.421543.9633.18-2.584.87
22Q3 (15)57.792.7610.5239.495.8415.1346.189.2835.7436.029.5534.69.8512.731.686.9512.4627.990.190.0-5.054.646.8625.732.29-38.813.3985.36-3.36-15.2814.4724.062010.5334.061.079.52
22Q2 (14)56.243.9415.2937.312.759.7442.269.0928.9232.888.6229.868.7413.0738.736.185.4633.770.190.05.5651.136.6518.4452.7765.0615.5288.33-5.76-14.9111.6786.28406.0333.702.2811.04
22Q1 (13)54.117.9411.2936.317.9718.038.7414.4525.7830.2716.2921.377.7319.6629.485.8619.3526.570.190.05.5647.949.316.2731.97-2.7711.5193.74-5.51-6.266.261074.32032.954.142.3
21Q4 (12)50.13-4.1314.3733.63-1.9514.9433.85-0.522.5626.03-2.7315.596.46-13.6420.754.91-9.5816.90.19-5.00.043.860.915.2432.885.287.799.20-1.55-6.230.53170.4109.2131.641.74-2.01
21Q3 (11)52.297.213.734.300.8811.0834.023.7810.2826.765.6912.637.4818.7325.55.4317.5321.480.2011.115.2643.470.695.4831.23-31.6323.83100.76-2.940.76-0.7680.13031.102.470.23
21Q2 (10)48.780.336.8834.0010.520.432.786.4323.4725.321.5217.886.305.5320.464.62-0.2216.670.180.00.043.174.7117.7945.6859.337.2103.813.81-2.22-3.81038.2430.35-5.77-6.62
21Q1 (9)48.6210.9311.7730.775.1615.0730.8011.5117.9624.9410.7518.25.9711.5948.514.6310.2442.020.18-5.2620.041.238.338.5328.67-6.0923.15100.00-5.47-2.540.00100.0100.032.21-0.25-8.55
20Q4 (8)43.83-4.7-10.5729.26-5.25-5.2527.62-10.47-4.8922.52-5.22-7.135.35-10.236.794.20-6.045.790.190.018.7538.06-7.64-4.4230.5321.0521.3105.795.79-0.48-5.7908.1632.294.06-5.86
20Q3 (7)45.990.77-0.1530.889.359.730.8516.28.5123.7610.612.065.9613.9619.684.4712.8821.470.195.5618.7541.2112.444.5425.22-40.81-10.95100.00-5.810.930.00100.0-100.031.03-4.52-0.23
20Q2 (6)45.644.921.5128.245.614.2826.551.69-2.6421.481.8-3.465.2330.115.713.9621.4717.510.1820.020.036.65-3.53-4.7642.6183.03-3.0106.173.486.69-6.17-137.04-1365.4332.50-7.727.01
20Q1 (5)43.50-11.24-0.1126.74-13.416.5826.11-10.091.3221.10-12.99-2.364.02-19.760.53.26-17.882.840.15-6.250.037.99-4.61.3623.28-7.51-12.02102.60-3.485.5-2.6058.71-194.7935.222.6814.17
19Q4 (4)49.016.40.030.889.70.029.042.150.024.254.170.05.010.60.03.977.880.00.160.00.039.821.010.025.17-11.120.0106.317.30.0-6.31-781.080.034.3010.290.0
19Q3 (3)46.062.450.028.153.950.028.434.250.023.284.630.04.9810.180.03.689.20.00.166.670.039.422.440.028.32-35.530.099.07-0.440.00.9389.810.031.102.40.0
19Q2 (2)44.963.240.027.087.930.027.275.820.022.252.960.04.5213.00.03.376.310.00.150.00.038.482.670.043.9366.020.099.512.320.00.49-82.240.030.37-1.560.0
19Q1 (1)43.550.00.025.090.00.025.770.00.021.610.00.04.000.00.03.170.00.00.150.00.037.480.00.026.460.00.097.250.00.02.750.00.030.850.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)53.28-3.1136.680.529.568.2439.12-4.2431.27-2.0427.33-15.1220.55-14.80.66-12.048.86-1.9932.13-7.093.815.046.24-41.590.00029.93-10.63
2022 (9)54.999.9136.499.818.83-10.1940.8524.0931.9223.7232.2025.4924.1223.380.750.049.8515.9834.555.0889.31-11.510.6900.00033.496.93
2021 (8)50.0311.6733.2315.029.84-6.0832.9218.0825.8015.825.6628.8219.5525.00.757.1442.9811.5532.887.7100.91-2.57-0.9100.00031.32-4.01
2020 (7)44.80-2.528.893.710.47-3.8227.880.822.28-2.5819.929.6915.648.240.7011.1138.53-0.7730.5321.3103.572.82-3.6700.00032.633.0
2019 (6)45.951.2827.86-2.0710.895.627.66-5.422.87-4.1918.16-7.1614.45-5.180.63-1.5638.83-2.1225.17-8.27100.733.44-0.7300.00031.687.57
2018 (5)45.37-3.5328.450.1110.317.7229.24-0.223.87-0.6219.56-6.6315.24-4.090.64-3.0339.671.7727.44-6.0697.370.432.74-9.890.02029.45-1.04
2017 (4)47.03-3.8628.42-9.669.57-9.9829.30-6.8724.02-4.3420.95-2.9615.89-0.750.663.1338.98-7.7429.21-15.8796.96-3.043.0400.00029.765.23
2016 (3)48.920.6631.465.1110.63-0.6931.462.9125.111.7421.59-21.7516.01-16.870.64-17.9542.251.5934.72-1.75100.002.120.0000.00028.28-6.61
2015 (2)48.603.3829.936.9310.71-1.9330.577.7924.688.2527.59-7.219.26-4.370.78-11.3641.595.435.34-36.9497.93-0.882.0756.010.00030.28-8.21
2014 (1)47.01027.99010.92-3.2628.36022.80029.73020.1400.886.0239.4611.9856.0443.7798.79-1.931.3300.00032.995.2

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