- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 11.56 | -3.34 | -2.53 | 1.0 | -4.76 | -7.41 | 0.68 | -20.93 | -31.31 | 0.3 | 130.77 | 57.89 | 8.65 | -1.47 | -5.0 | 5.88 | -18.19 | -29.53 | 2.60 | 138.75 | 61.99 | 1142 | 0.0 | 0.0 |
| 23Q3 (19) | 11.96 | 0.42 | -9.12 | 1.05 | -9.48 | -21.64 | 0.86 | 48.28 | -9.47 | 0.13 | -27.78 | 0.0 | 8.78 | -9.86 | -13.78 | 7.19 | 47.66 | -0.39 | 1.09 | -28.08 | 10.03 | 1142 | 0.0 | 0.0 |
| 23Q2 (18) | 11.91 | -7.67 | -6.88 | 1.16 | 11.54 | -5.69 | 0.58 | -17.14 | -40.82 | 0.18 | 38.46 | -5.26 | 9.74 | 20.81 | 1.28 | 4.87 | -10.26 | -36.44 | 1.51 | 49.97 | 1.74 | 1142 | 0.0 | 0.0 |
| 23Q1 (17) | 12.9 | 8.77 | 4.45 | 1.04 | -3.7 | -17.46 | 0.7 | -29.29 | -12.5 | 0.13 | -31.58 | 0.0 | 8.06 | -11.47 | -20.98 | 5.43 | -34.99 | -16.23 | 1.01 | -37.1 | -4.26 | 1142 | 0.0 | 0.0 |
| 22Q4 (16) | 11.86 | -9.88 | 7.04 | 1.08 | -19.4 | 9.09 | 0.99 | 4.21 | 41.43 | 0.19 | 46.15 | 18.75 | 9.11 | -10.57 | 1.92 | 8.35 | 15.63 | 32.13 | 1.60 | 62.17 | 10.94 | 1142 | 0.0 | 0.0 |
| 22Q3 (15) | 13.16 | 2.89 | 13.06 | 1.34 | 8.94 | 8.94 | 0.95 | -3.06 | 33.8 | 0.13 | -31.58 | -18.75 | 10.18 | 5.88 | -3.64 | 7.22 | -5.79 | 18.35 | 0.99 | -33.5 | -28.13 | 1142 | 0.0 | 0.0 |
| 22Q2 (14) | 12.79 | 3.56 | 22.98 | 1.23 | -2.38 | 26.8 | 0.98 | 22.5 | 96.0 | 0.19 | 46.15 | 58.33 | 9.62 | -5.74 | 3.11 | 7.66 | 18.29 | 59.37 | 1.49 | 41.13 | 28.75 | 1142 | 0.0 | 0.0 |
| 22Q1 (13) | 12.35 | 11.46 | 22.4 | 1.26 | 27.27 | 13.51 | 0.8 | 14.29 | 35.59 | 0.13 | -18.75 | 18.18 | 10.20 | 14.18 | -7.26 | 6.48 | 2.53 | 10.78 | 1.05 | -27.11 | -3.44 | 1142 | 0.0 | 0.0 |
| 21Q4 (12) | 11.08 | -4.81 | 18.12 | 0.99 | -19.51 | 23.75 | 0.7 | -1.41 | 42.86 | 0.16 | 0.0 | 60.0 | 8.94 | -15.44 | 4.76 | 6.32 | 3.57 | 20.94 | 1.44 | 5.05 | 35.45 | 1142 | 0.0 | 0.0 |
| 21Q3 (11) | 11.64 | 11.92 | 25.57 | 1.23 | 26.8 | 50.0 | 0.71 | 42.0 | 61.36 | 0.16 | 33.33 | 60.0 | 10.57 | 13.3 | 19.46 | 6.10 | 26.87 | 28.51 | 1.37 | 19.13 | 27.42 | 1142 | 0.0 | -0.78 |
| 21Q2 (10) | 10.4 | 3.07 | 13.79 | 0.97 | -12.61 | -3.96 | 0.5 | -15.25 | 13.64 | 0.12 | 9.09 | 9.09 | 9.33 | -15.22 | -15.6 | 4.81 | -17.78 | -0.13 | 1.15 | 5.84 | -4.13 | 1142 | 0.0 | -0.61 |
| 21Q1 (9) | 10.09 | 7.57 | 36.91 | 1.11 | 38.75 | 63.24 | 0.59 | 20.41 | 34.09 | 0.11 | 10.0 | 22.22 | 11.00 | 28.99 | 19.23 | 5.85 | 11.94 | -2.06 | 1.09 | 2.26 | -10.73 | 1142 | 0.0 | 2.98 |
| 20Q4 (8) | 9.38 | 1.19 | 22.45 | 0.8 | -2.44 | 2.56 | 0.49 | 11.36 | -12.5 | 0.1 | 0.0 | 0.0 | 8.53 | -3.58 | -16.24 | 5.22 | 10.06 | -28.54 | 1.07 | -1.17 | -18.34 | 1142 | -0.78 | 6.04 |
| 20Q3 (7) | 9.27 | 1.42 | 21.81 | 0.82 | -18.81 | 7.89 | 0.44 | 0.0 | -8.33 | 0.1 | -9.09 | 0.0 | 8.85 | -19.95 | -11.43 | 4.75 | -1.4 | -24.75 | 1.08 | -10.37 | -17.91 | 1151 | 0.17 | 10.04 |
| 20Q2 (6) | 9.14 | 24.02 | 21.7 | 1.01 | 48.53 | 36.49 | 0.44 | 0.0 | 0.0 | 0.11 | 22.22 | 0.0 | 11.05 | 19.77 | 12.15 | 4.81 | -19.37 | -17.83 | 1.20 | -1.45 | -17.83 | 1149 | 3.61 | 12.76 |
| 20Q1 (5) | 7.37 | -3.79 | 4.24 | 0.68 | -12.82 | 4.62 | 0.44 | -21.43 | -18.52 | 0.09 | -10.0 | -10.0 | 9.23 | -9.39 | 0.36 | 5.97 | -18.34 | -21.84 | 1.22 | -6.46 | -13.66 | 1109 | 2.97 | 10.68 |
| 19Q4 (4) | 7.66 | 0.66 | 0.0 | 0.78 | 2.63 | 0.0 | 0.56 | 16.67 | 0.0 | 0.1 | 0.0 | 0.0 | 10.18 | 1.96 | 0.0 | 7.31 | 15.91 | 0.0 | 1.31 | -0.65 | 0.0 | 1077 | 2.96 | 0.0 |
| 19Q3 (3) | 7.61 | 1.33 | 0.0 | 0.76 | 2.7 | 0.0 | 0.48 | 9.09 | 0.0 | 0.1 | -9.09 | 0.0 | 9.99 | 1.35 | 0.0 | 6.31 | 7.66 | 0.0 | 1.31 | -10.29 | 0.0 | 1046 | 2.65 | 0.0 |
| 19Q2 (2) | 7.51 | 6.22 | 0.0 | 0.74 | 13.85 | 0.0 | 0.44 | -18.52 | 0.0 | 0.11 | 10.0 | 0.0 | 9.85 | 7.18 | 0.0 | 5.86 | -23.29 | 0.0 | 1.46 | 3.56 | 0.0 | 1019 | 1.7 | 0.0 |
| 19Q1 (1) | 7.07 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 9.19 | 0.0 | 0.0 | 7.64 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 1002 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.32 | -3.65 | 4.24 | -13.65 | 2.82 | -24.19 | 0.74 | 15.62 | 8.77 | -10.38 | 5.84 | -21.32 | 1.53 | 20.0 | 1142 | 0.0 |
| 2022 (9) | 50.15 | 16.06 | 4.91 | 14.45 | 3.72 | 48.8 | 0.64 | 18.52 | 9.79 | -1.39 | 7.42 | 28.21 | 1.28 | 2.12 | 1142 | 0.0 |
| 2021 (8) | 43.21 | 22.97 | 4.29 | 29.22 | 2.5 | 38.12 | 0.54 | 35.0 | 9.93 | 5.08 | 5.79 | 12.33 | 1.25 | 9.79 | 1142 | 0.0 |
| 2020 (7) | 35.14 | 17.72 | 3.32 | 13.31 | 1.81 | -10.4 | 0.4 | 0.0 | 9.45 | -3.75 | 5.15 | -23.89 | 1.14 | -15.05 | 1142 | 6.04 |
| 2019 (6) | 29.85 | -0.4 | 2.93 | 16.27 | 2.02 | -2.88 | 0.4 | -4.76 | 9.82 | 16.74 | 6.77 | -2.49 | 1.34 | -4.38 | 1077 | 12.66 |
| 2018 (5) | 29.97 | -1.09 | 2.52 | -17.11 | 2.08 | -3.26 | 0.42 | -6.67 | 8.41 | -16.19 | 6.94 | -2.19 | 1.40 | -5.64 | 956 | -1.75 |
| 2017 (4) | 30.3 | 7.03 | 3.04 | -7.6 | 2.15 | 77.69 | 0.45 | 2.27 | 10.03 | -13.67 | 7.10 | 66.02 | 1.49 | -4.44 | 973 | 11.33 |
| 2016 (3) | 28.31 | -10.33 | 3.29 | -9.12 | 1.21 | -37.31 | 0.44 | 25.71 | 11.62 | 1.35 | 4.27 | -30.09 | 1.55 | 40.19 | 874 | 1.27 |
| 2015 (2) | 31.57 | 8.04 | 3.62 | 1.69 | 1.93 | 13.53 | 0.35 | 16.67 | 11.47 | -5.88 | 6.11 | 5.08 | 1.11 | 7.98 | 863 | 0.35 |
| 2014 (1) | 29.22 | 26.82 | 3.56 | 17.88 | 1.7 | 44.07 | 0.3 | 36.36 | 12.18 | 0 | 5.82 | 0 | 1.03 | 0 | 860 | 17.81 |
