玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.413.539.6111.8343.925.7213.2752.012.2710.6151.7912.633.7270.6414.812.5076.0613.120.2315.00.015.8736.1111.6849.721.12-0.1688.00-5.23-3.212.0068.0164.020.37-8.0418.43
23Q3 (19)32.27-1.07-7.988.22-16.21-8.268.73-23.69-26.26.99-23.61-26.112.18-21.58-15.831.42-21.98-17.440.200.011.1111.66-20.3-24.7349.17-16.8611.792.8610.2721.437.14-54.76-69.6422.152.4-3.23
23Q2 (18)32.62-6.21-7.779.81-9.75-24.7711.44-19.66-17.589.15-19.67-17.572.78-6.71-12.031.82-9.45-12.920.2011.115.2614.63-15.73-14.4959.1422.70.5684.2110.53-11.5815.79-33.68231.5821.63-3.448.26
23Q1 (17)34.7814.11-6.7110.87-2.866.0514.2420.4721.0911.3920.9121.042.98-8.0249.752.01-9.0544.60.18-21.7420.017.3622.176.948.20-3.217.9776.19-16.19-11.1123.81423.8166.6722.4030.23-8.2
22Q4 (16)30.48-13.09-15.3611.1924.89-0.7111.82-0.08-2.319.42-0.42-4.463.2425.110.962.2128.497.280.2327.789.5214.21-8.26-5.8349.8013.1311.7690.9118.88-4.044.55-80.68-13.6417.20-24.86-19.66
22Q3 (15)35.07-0.85-2.078.96-31.29-29.4511.83-14.77-10.929.46-14.77-11.012.59-18.04-23.371.72-17.7-28.630.18-5.26-21.7415.49-9.47-3.7344.02-25.158.1376.47-19.71-20.0523.53394.12441.1822.8914.5612.21
22Q2 (14)35.37-5.1210.9813.0427.2230.5313.8818.0329.3611.1017.9629.373.1658.7912.462.0950.363.470.1926.67-17.3917.115.3624.5358.8131.7446.1195.2411.115.824.76-66.67-4.7619.98-18.114.12
22Q1 (13)37.283.5310.110.25-9.05-19.9811.76-2.81-17.129.41-4.56-17.091.99-31.85-41.641.39-32.52-42.080.15-28.57-28.5716.247.62-6.0244.640.1813.3685.71-9.52-6.1214.29171.4364.2924.4013.9732.83
21Q4 (12)36.010.5621.7411.27-11.26-2.5112.10-8.89-3.359.86-7.24-2.762.92-13.61-28.952.06-14.52-28.470.21-8.7-25.015.09-6.22-0.9844.569.46-3.1394.74-0.962.635.2621.05-31.5821.414.9539.48
21Q3 (11)35.8112.366.0112.7027.1322.5913.2823.7719.7510.6323.8919.843.3820.2818.182.4119.3121.110.230.04.5516.0917.113.3140.711.140.6795.656.281.284.35-13.04-21.7420.406.310.94
21Q2 (10)31.87-5.88-0.599.99-22.01-0.210.73-24.38-3.258.58-24.41-1.722.81-17.6-1.752.02-15.831.00.239.520.013.74-20.49-4.3840.252.21-19.1690.00-1.43-4.715.00-42.5-55.019.194.460
21Q1 (9)33.8614.479.2612.8110.81109.6614.1913.3493.8511.3511.9394.023.41-17.03125.832.40-16.67122.220.21-25.016.6717.2813.3954.4239.38-14.392.6991.30-1.0914.138.7013.04-56.5218.3719.670
20Q4 (8)29.58-12.437.4111.5611.5831.9612.5212.8937.5810.1414.3239.294.1143.7153.932.8844.7253.190.2827.277.6915.247.3228.8346.0013.75-0.0492.31-2.26-1.927.6938.4630.7715.35-24.054.0
20Q3 (7)33.785.366.3610.363.513.8511.090.016.748.871.616.712.860.020.681.99-0.519.880.22-4.350.014.20-1.189.3140.44-18.780.994.440.01.195.56-50.0-16.6720.2103.27
20Q2 (6)32.063.45-2.210.0163.83-6.3611.0951.5-1.518.7349.23-2.572.8689.4-1.042.0085.19-1.960.2327.780.014.3728.420.049.7929.834.1494.4418.060.011.11-44.44100.00.000-100.0
20Q1 (5)30.9912.53-0.426.11-30.25-6.07.32-19.564.135.85-19.644.091.51-43.45-1.951.08-42.55-5.260.18-30.77-10.011.19-5.412.9438.35-16.674.380.00-15.0-11.1120.00240.0100.00.00-100.0-100.0
19Q4 (4)27.54-13.290.08.76-3.740.09.10-4.210.07.28-4.210.02.6712.660.01.8813.250.00.2618.180.011.83-8.930.046.0214.820.094.120.840.05.88-11.760.014.76-24.580.0
19Q3 (3)31.76-3.110.09.10-14.870.09.50-15.630.07.60-15.180.02.37-17.990.01.66-18.630.00.22-4.350.012.99-9.60.040.08-16.170.093.33-1.180.06.6720.00.019.573.270.0
19Q2 (2)32.785.330.010.6964.460.011.2660.170.08.9659.430.02.8987.660.02.0478.950.00.2315.00.014.3732.20.047.8130.020.094.444.940.05.56-44.440.018.95-13.710.0
19Q1 (1)31.120.00.06.500.00.07.030.00.05.620.00.01.540.00.01.140.00.00.200.00.010.870.00.036.770.00.090.000.00.010.000.00.021.960.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.23-2.7210.23-6.492.87-10.2911.91-3.489.52-3.4511.527.167.735.310.819.4614.98-4.4649.72-0.1686.08-3.3313.9227.060.00021.564.2
2022 (9)34.16-0.510.94-6.173.2020.5112.34-1.529.86-2.0910.75-15.297.34-16.40.74-14.9415.681.149.8011.7689.04-4.210.9655.250.00020.694.34
2021 (8)34.339.0511.6618.982.66-5.9612.5316.1310.0716.6912.6914.028.7814.470.87-1.1415.5110.8644.56-3.1392.942.87.06-26.390.00019.834.48
2020 (7)31.482.719.8010.992.830.3710.7916.158.6316.3111.1318.917.6714.820.88-1.1213.9911.7446.00-0.0490.41-4.759.5988.580.00018.982.43
2019 (6)30.653.938.8312.922.8226.569.2918.657.4219.879.3622.836.6821.230.890.012.5219.3546.0226.3994.92-5.085.0800.00018.53-3.09
2018 (5)29.49-18.087.82-44.12.23-1.047.83-45.596.19-47.687.62-42.145.51-43.20.898.5410.49-38.1536.41-9.45100.002.470.0000.00019.12-5.86
2017 (4)36.00-4.6113.99-3.582.25-11.0714.39-3.3611.83-3.9813.178.319.704.080.827.8916.96-3.1440.2129.1397.59-1.112.41-8.430.00020.314.15
2016 (3)37.74-3.514.51-11.742.53-12.3214.89-18.5412.32-18.312.16-19.799.32-18.960.760.017.51-17.2131.143.8798.6810.292.63-75.00.00019.506.21
2015 (2)39.111.1116.44-1.142.889.8218.286.415.084.6515.16-1.4911.500.260.76-5.021.156.3329.98-10.9189.47-7.5110.53222.810.00018.364.44
2014 (1)38.68016.6302.636.8817.18014.41015.39011.4700.80-1.2319.8914.3833.65-3.1496.74-0.683.26-16.30.00017.580.8

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