玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.8915.953.280.220.015.790.1623.0823.080.030.0-25.011.64-13.7612.118.476.1519.171.59-13.76-27.381260.80.8
23Q3 (19)1.63-0.6114.790.224.764.760.130.00.00.03-25.0-25.013.505.4-8.747.980.61-12.881.84-24.54-34.661250.03.31
23Q2 (18)1.6413.897.890.215.023.530.1318.180.00.040.00.012.80-7.814.497.933.77-7.322.44-12.2-7.321250.03.31
23Q1 (17)1.44-21.3123.080.25.2617.650.11-15.380.00.040.033.3313.8933.77-4.417.647.53-18.752.7827.088.331250.03.31
22Q4 (16)1.8328.8715.090.19-9.52-13.640.130.0-7.140.040.00.010.38-29.79-24.967.10-22.4-19.322.19-22.4-13.111253.313.31
22Q3 (15)1.42-6.58-18.390.2123.53-12.50.130.00.00.040.00.014.7932.237.229.157.0422.542.827.0422.541210.0-2.42
22Q2 (14)1.5229.91-16.480.170.0-26.090.1318.180.00.0433.330.011.18-23.03-11.58.55-9.0319.742.632.6319.741210.0-2.42
22Q1 (13)1.17-26.42-27.780.17-22.73-10.530.11-21.430.00.03-25.0-25.014.535.0123.899.406.7838.462.561.923.851210.0-2.42
21Q4 (12)1.59-8.62-24.290.22-8.334.760.147.697.690.040.033.3313.840.3138.368.8117.8542.242.529.4376.1121-2.42-2.42
21Q3 (11)1.74-4.47.410.244.359.090.130.08.330.040.00.013.799.151.577.474.60.862.304.6-6.91240.00.81
21Q2 (10)1.8212.358.980.2321.059.520.1318.180.00.040.033.3312.647.750.57.145.19-8.242.20-10.9922.341240.00.81
21Q1 (9)1.62-22.8620.90.19-9.520.00.11-15.380.00.0433.3333.3311.7317.28-17.286.799.69-17.282.4772.8410.291240.00.81
20Q4 (8)2.129.6312.90.21-4.555.00.138.338.330.03-25.00.010.00-26.36-7.06.19-16.43-4.051.43-42.14-11.431240.810.81
20Q3 (7)1.62-2.995.190.224.7610.00.12-7.690.00.0433.3333.3313.588.04.577.41-4.84-4.942.4737.4526.751230.0-3.15
20Q2 (6)1.6724.634.380.2110.535.00.1318.188.330.030.0-25.012.57-11.310.67.78-5.173.791.80-19.76-28.141230.0-3.15
20Q1 (5)1.34-27.96-2.90.19-5.0-5.00.11-8.330.00.030.0-25.014.1831.87-2.168.2127.242.992.2438.81-22.761230.0-3.15
19Q4 (4)1.8620.780.00.20.00.00.120.00.00.030.00.010.75-17.20.06.45-17.20.01.61-17.20.0123-3.150.0
19Q3 (3)1.54-3.750.00.20.00.00.120.00.00.03-25.00.012.993.90.07.793.90.01.95-22.080.01270.00.0
19Q2 (2)1.615.940.00.20.00.00.129.090.00.040.00.012.50-13.750.07.50-5.910.02.50-13.750.01270.00.0
19Q1 (1)1.380.00.00.20.00.00.110.00.00.040.00.014.490.00.07.970.00.02.900.00.01270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.6111.470.8514.860.536.00.140.012.863.058.02-4.92.12-10.291260.8
2022 (9)5.93-12.410.74-16.850.50.00.14-6.6712.48-5.088.4314.172.366.551253.31
2021 (8)6.770.740.897.230.52.040.157.1413.156.447.391.292.226.35121-2.42
2020 (7)6.725.160.833.750.496.520.140.012.35-1.347.291.292.08-4.911240.81
2019 (6)6.391.590.82.560.462.220.140.012.520.967.200.622.19-1.56123-3.15
2018 (5)6.298.820.789.860.452.270.1416.6712.400.957.15-6.022.237.211272.42
2017 (4)5.7812.450.715.970.4412.820.12-14.2912.28-5.767.610.332.08-23.7812414.81
2016 (3)5.14-1.150.673.080.392.630.14-6.6713.044.287.593.832.72-5.581082.86
2015 (2)5.2-2.440.65-1.520.380.00.157.1412.500.957.312.52.889.82105-2.78
2014 (1)5.330.760.664.760.382.70.14-17.6512.3807.1302.6301085.88

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