玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)33.94-0.59-7.558.12-10.18-34.837.15-25.68-36.56.44-13.9-28.363.63-15.97-25.462.16-14.96-24.740.31-6.060.017.32-9.41-18.4279.210.476.84113.8721.072.53-13.87-333.24-31.4216.16-22.46-20.16
23Q3 (19)34.14-4.18-6.79.04-7.47-18.349.62-9.76-25.547.48-5.91-23.674.32-0.92-22.022.54-0.39-20.130.336.456.4519.12-5.91-15.9678.843.441.2194.052.759.335.95-29.76-58.7420.84-4.710.34
23Q2 (18)35.630.25-4.539.771.66-14.7510.6610.35-15.47.956.14-17.794.369.82-19.712.558.51-16.670.313.330.020.323.78-10.2976.22-3.37-7.691.53-7.910.978.471313.76-4.6521.870.832.82
23Q1 (17)35.54-3.19-6.729.61-22.87-15.339.66-14.21-21.147.49-16.69-21.073.97-18.48-19.962.35-18.12-17.830.30-3.233.4519.58-7.77-14.3178.886.39-6.6399.40-10.497.260.60105.67-91.8321.697.16-3.04
22Q4 (16)36.710.33-1.2112.4612.5617.8811.26-12.854.078.99-8.270.454.87-12.094.062.87-9.752.140.310.03.3321.23-6.682.1274.14-4.83-1.68111.0629.0913.7-10.55-173.23-553.7720.24-2.5530.08
22Q3 (15)36.59-1.961.4111.07-3.421.6512.922.5437.39.801.3437.455.542.0329.443.183.9232.50.310.0-3.1322.750.4415.1377.90-5.5613.2386.03-5.11-11.4614.4162.31306.3820.77-2.35-9.77
22Q2 (14)37.32-2.05-2.4811.460.97-6.2212.602.86-2.789.671.90.15.439.48-18.833.066.99-11.820.316.9-11.4322.65-0.88-3.5382.49-2.36-27.7890.65-2.18-4.258.8821.1351.7421.27-4.920.61
22Q1 (13)38.102.53-1.1711.357.38-6.4312.2513.22-0.659.496.03-1.564.965.98-21.522.861.78-16.130.29-3.33-14.7122.859.91-0.6584.4812.030.4492.67-5.12-5.77.33215.18325.1322.3743.77-1.76
21Q4 (12)37.162.99-5.4510.5716.15-21.710.8214.98-25.538.9525.53-20.944.689.35-42.862.8117.08-35.990.30-6.25-21.0520.795.21-16.7175.419.61-21.6397.670.534.762.33-34.42-67.9115.56-32.41-20.41
21Q3 (11)36.08-5.72-8.79.10-25.53-38.569.41-27.39-44.717.13-26.19-45.364.28-36.02-56.062.40-30.84-53.40.32-8.57-17.9519.76-15.84-27.5968.80-39.77-20.2697.162.6211.543.55-39.39-72.4923.028.899.93
21Q2 (10)38.27-0.73-2.4212.220.74-16.4212.965.11-17.619.660.21-20.756.695.85-23.543.471.76-23.40.352.94-2.7823.482.09-11.76114.2235.813.9694.68-3.662.095.85239.36-19.3421.14-7.16-2.63
21Q1 (9)38.55-1.91012.13-10.15012.33-15.1409.64-14.8406.32-22.8303.41-22.3200.34-10.53023.00-7.85084.11-12.59098.285.401.72-76.21022.7716.470
20Q4 (8)39.30-0.56013.50-8.85014.53-14.63011.32-13.2608.19-15.9104.39-14.7600.38-2.56024.96-8.54096.2211.52093.247.0307.25-43.78019.55-6.640
20Q3 (7)39.520.76014.811.3017.028.2013.057.0509.7411.3105.1513.6900.398.33027.292.56086.28-13.92087.11-6.08012.8977.68020.94-3.550
20Q2 (6)39.220014.620015.730012.19008.75004.53000.360026.6100100.230092.75007.250021.7100
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)34.78-6.389.11-21.49.32-3.279.23-24.657.33-22.7615.79-21.729.36-21.671.220.019.05-14.879.216.8498.674.311.33-75.430.3112.5620.07-4.97
2022 (9)37.15-0.9111.595.659.63-3.0912.258.029.497.4720.17-1.811.953.461.22-3.9422.363.0474.14-1.6894.60-2.075.4065.990.27142.0921.122.92
2021 (8)37.49-5.0610.97-25.429.94-2.2111.34-27.918.83-27.7420.54-40.7411.55-34.231.27-9.2921.70-17.5275.41-21.6396.603.313.25-49.890.11-23.0720.52-0.44
2020 (7)39.49-0.5514.714.8510.174.7615.7321.1912.2221.7134.6612.1717.560.341.40-17.1626.3113.8596.22-12.5493.50-13.536.5000.15020.61-3.42
2019 (6)39.71-5.6314.030.439.70223.2812.98-6.8910.04-8.7330.90-2.2217.50-17.11.69-11.5223.1135.54110.01101.63108.137.96-8.1300.00021.341.43
2018 (5)42.080.8413.9715.743.005.3913.9414.1711.0013.7531.609.6121.115.711.91-7.2817.0512.6254.5618.12100.161.14-0.1600.00021.042.73
2017 (4)41.734.2212.07-6.872.8529.9212.21-7.089.67-5.7528.83-12.019.97-13.512.06-8.4415.14-1.546.197.6999.030.441.17-16.950.00020.484.01
2016 (3)40.040.6512.961.332.19-27.5413.14-2.3810.26-8.2332.76023.0902.25015.37-7.6342.895.1798.593.721.41-71.570.00019.69-3.34
2015 (2)39.78012.7903.03013.46011.1800.0000.0000.00016.64040.78095.0604.9400.00020.370

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