- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 19.17 | -0.42 | 8.24 | 3.77 | 1.89 | 13.9 | 1.13 | 3.67 | 20.21 | 0.05 | 0.0 | 0.0 | 19.67 | 2.32 | 5.22 | 5.89 | 4.1 | 11.06 | 0.26 | 0.42 | -7.62 | 0 | 0 | 0 |
| 23Q3 (19) | 19.25 | 8.63 | 8.39 | 3.7 | 5.11 | 10.12 | 1.09 | 7.92 | -2.68 | 0.05 | 0.0 | -16.67 | 19.22 | -3.24 | 1.6 | 5.66 | -0.66 | -10.21 | 0.26 | -7.95 | -23.12 | 0 | 0 | 0 |
| 23Q2 (18) | 17.72 | 2.67 | 4.54 | 3.52 | 2.03 | 7.65 | 1.01 | 4.12 | -4.72 | 0.05 | -16.67 | 0.0 | 19.86 | -0.62 | 2.97 | 5.70 | 1.42 | -8.86 | 0.28 | -18.83 | -4.35 | 0 | 0 | 0 |
| 23Q1 (17) | 17.26 | -2.54 | 10.78 | 3.45 | 4.23 | 10.58 | 0.97 | 3.19 | -2.02 | 0.06 | 20.0 | 20.0 | 19.99 | 6.95 | -0.19 | 5.62 | 5.88 | -11.56 | 0.35 | 23.13 | 8.32 | 0 | 0 | 0 |
| 22Q4 (16) | 17.71 | -0.28 | 11.59 | 3.31 | -1.49 | 5.75 | 0.94 | -16.07 | -8.74 | 0.05 | -16.67 | 0.0 | 18.69 | -1.21 | -5.24 | 5.31 | -15.83 | -18.22 | 0.28 | -16.43 | -10.39 | 0 | 0 | 0 |
| 22Q3 (15) | 17.76 | 4.78 | 18.16 | 3.36 | 2.75 | 10.89 | 1.12 | 5.66 | 15.46 | 0.06 | 20.0 | 20.0 | 18.92 | -1.93 | -6.15 | 6.31 | 0.84 | -2.28 | 0.34 | 14.53 | 1.55 | 0 | 0 | 0 |
| 22Q2 (14) | 16.95 | 8.79 | 16.74 | 3.27 | 4.81 | 10.47 | 1.06 | 7.07 | 37.66 | 0.05 | 0.0 | 0.0 | 19.29 | -3.66 | -5.36 | 6.25 | -1.58 | 17.93 | 0.29 | -8.08 | -14.34 | 0 | 0 | 0 |
| 22Q1 (13) | 15.58 | -1.83 | 10.26 | 3.12 | -0.32 | 6.85 | 0.99 | -3.88 | 28.57 | 0.05 | 0.0 | 25.0 | 20.03 | 1.54 | -3.09 | 6.35 | -2.09 | 16.61 | 0.32 | 1.86 | 13.37 | 0 | 0 | 0 |
| 21Q4 (12) | 15.87 | 5.59 | 11.29 | 3.13 | 3.3 | 18.11 | 1.03 | 6.19 | 4.04 | 0.05 | 0.0 | 66.67 | 19.72 | -2.17 | 6.13 | 6.49 | 0.57 | -6.51 | 0.32 | -5.29 | 49.76 | 0 | 0 | 0 |
| 21Q3 (11) | 15.03 | 3.51 | 13.61 | 3.03 | 2.36 | 18.36 | 0.97 | 25.97 | 44.78 | 0.05 | 0.0 | 25.0 | 20.16 | -1.11 | 4.18 | 6.45 | 21.7 | 27.44 | 0.33 | -3.39 | 10.03 | 0 | 0 | 0 |
| 21Q2 (10) | 14.52 | 2.76 | 18.53 | 2.96 | 1.37 | 24.37 | 0.77 | 0.0 | 28.33 | 0.05 | 25.0 | 66.67 | 20.39 | -1.35 | 4.93 | 5.30 | -2.69 | 8.27 | 0.34 | 21.64 | 40.61 | 0 | 0 | 0 |
| 21Q1 (9) | 14.13 | -0.91 | 0 | 2.92 | 10.19 | 0 | 0.77 | -22.22 | 0 | 0.04 | 33.33 | 0 | 20.67 | 11.2 | 0 | 5.45 | -21.51 | 0 | 0.28 | 34.56 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 14.26 | 7.79 | 0 | 2.65 | 3.52 | 0 | 0.99 | 47.76 | 0 | 0.03 | -25.0 | 0 | 18.58 | -3.96 | 0 | 6.94 | 37.09 | 0 | 0.21 | -30.42 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 13.23 | 8.0 | 0 | 2.56 | 7.56 | 0 | 0.67 | 11.67 | 0 | 0.04 | 33.33 | 0 | 19.35 | -0.4 | 0 | 5.06 | 3.4 | 0 | 0.30 | 23.46 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 12.25 | 0 | 0 | 2.38 | 0 | 0 | 0.6 | 0 | 0 | 0.03 | 0 | 0 | 19.43 | 0 | 0 | 4.90 | 0 | 0 | 0.24 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 73.4 | 7.96 | 14.44 | 10.57 | 4.2 | 2.19 | 0.2 | -4.76 | 19.67 | 2.42 | 5.72 | -5.34 | 0.27 | -11.78 | 0 | 0 |
| 2022 (9) | 67.99 | 14.17 | 13.06 | 8.38 | 4.11 | 15.77 | 0.21 | 10.53 | 19.21 | -5.07 | 6.05 | 1.4 | 0.31 | -3.19 | 0 | 0 |
| 2021 (8) | 59.55 | 14.87 | 12.05 | 22.34 | 3.55 | 24.56 | 0.19 | 35.71 | 20.24 | 6.5 | 5.96 | 8.43 | 0.32 | 18.14 | 0 | 0 |
| 2020 (7) | 51.84 | 7.26 | 9.85 | 1.65 | 2.85 | 12.65 | 0.14 | -26.32 | 19.00 | -5.23 | 5.50 | 5.02 | 0.27 | -31.3 | 0 | 0 |
| 2019 (6) | 48.33 | 8.27 | 9.69 | 2.54 | 2.53 | -14.24 | 0.19 | 35.71 | 20.05 | -5.29 | 5.23 | -20.79 | 0.39 | 25.35 | 0 | 0 |
| 2018 (5) | 44.64 | 5.96 | 9.45 | -2.78 | 2.95 | 10.9 | 0.14 | 16.67 | 21.17 | -8.24 | 6.61 | 4.67 | 0.31 | 10.11 | 0 | 0 |
| 2017 (4) | 42.13 | 11.28 | 9.72 | 63.91 | 2.66 | -37.56 | 0.12 | 100.0 | 23.07 | 47.3 | 6.31 | -43.89 | 0.28 | 79.73 | 0 | 0 |
| 2016 (3) | 37.86 | 14.55 | 5.93 | 2.24 | 4.26 | 38.76 | 0.06 | 20.0 | 15.66 | -10.75 | 11.25 | 21.13 | 0.16 | 4.75 | 0 | 0 |
| 2015 (2) | 33.05 | 0 | 5.8 | 0 | 3.07 | 0 | 0.05 | 0 | 17.55 | 0 | 9.29 | 0 | 0.15 | 0 | 0 | 0 |
