玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)43.84-14.89-29.7136.75-16.38-24.1833.98-35.15-77.8838.19-18.9-75.122.48-15.65-72.841.92-9.86-68.260.040.00.061.62-20.71-64.9344.02-26.74-12.19107.4127.63239.41-8.15-149.7-111.8820.91-2.88-17.97
23Q3 (19)51.5120.7218.6343.9519.9835.452.4067.68-40.3947.09392.06-46.432.94366.67-63.32.13238.1-56.710.040.0-20.077.7137.01-28.7560.0920.76-0.3684.15-28.16128.916.39195.63-73.9521.53-7.52-0.69
23Q2 (18)42.67-3.44-20.3536.634.03-23.5431.25-16.82-42.769.57-67.83-81.980.63-57.43-90.110.63-43.75-82.40.0433.33-33.3356.72-8.9-25.6749.76-12.56-41.95117.1426.2533.62-17.14-377.14-239.0523.28-8.6729.84
23Q1 (17)44.19-29.15-15.0435.21-27.36-21.8937.57-75.55-45.5329.75-80.62-56.471.48-83.79-82.151.12-81.49-74.720.03-25.0-50.062.26-64.57-31.4656.9113.52-36.0892.78193.242.236.19-90.98-82.2125.490.038.23
22Q4 (16)62.3743.6424.0948.4749.329.41153.6574.8260.85153.5074.63256.239.1313.9862.176.0522.97101.00.04-20.0-42.86175.7361.12172.1150.13-16.88-49.2231.65-13.92-69.5368.578.941882.725.4917.5760.82
22Q3 (15)43.42-18.959.5632.46-32.256.0887.9061.02177.9987.9065.47177.998.0125.7548.884.9237.4393.70.05-16.67-37.5109.0742.93100.3160.31-29.64-35.3336.76-58.07-61.9362.94410.521741.0321.6820.9113.39
22Q2 (14)53.573.064.9847.916.2880.8654.59-20.86120.353.12-22.28114.376.37-23.1640.03.58-19.19101.120.060.00.076.31-16.038.1285.72-3.73-52.5987.6734.39-17.9512.33-64.54280.017.93-2.775.91
22Q1 (13)52.013.48136.345.081.76256.6568.9862.0395.1968.3558.62390.678.2947.25384.84.4347.18460.760.06-14.2950.090.8440.6648.0989.04-9.81-53.5665.23-37.18-29.5534.771003.91212.8918.4416.34-21.1
21Q4 (12)50.2626.82179.5344.3044.77220.7842.5834.66239.2843.0936.27259.085.634.65336.433.0118.5342.650.07-12.575.064.5818.61.6598.725.85-49.42103.857.52-5.18-3.85-212.559.6215.85-17.1-28.89
21Q3 (11)39.6322.0542.7130.6015.5280.2131.6227.6114.9631.6227.6114.965.3818.24202.252.5442.7191.950.0833.33100.054.45-1.45-6.1793.26-48.42-45.2896.58-9.61-18.053.42149.91123.9319.1212.94-11.81
21Q2 (10)32.4747.526.726.49109.5712.8724.7877.89128.1824.7877.89128.184.55166.08252.711.78125.32125.320.0650.050.055.25-9.93-1.27180.80-5.7-2.7106.8515.4-50.14-6.85-161.6494.0116.93-27.560
21Q1 (9)22.0122.41-18.4512.64-8.47-37.813.9311.05.0513.9316.085.051.7132.568.230.7916.18-19.390.040.00.061.34-3.450.66191.72-1.7716.4292.59-15.46-40.6511.11216.67119.8423.374.850
20Q4 (8)17.98-35.25-40.3613.81-18.67-39.6212.55-14.68-3.8312.00-18.42-6.831.29-27.53-20.860.68-21.84-33.330.040.0-20.063.539.489.84195.1814.5212.52109.52-7.07-37.08-9.5233.3387.1422.292.817.73
20Q3 (7)27.77-8.7414.716.98-27.65-0.6414.7135.4562.014.7135.4557.161.7837.9864.810.8710.133.570.040.00.058.033.70.62170.43-8.284.89117.86-45.0-37.39-14.2987.583.8121.680-7.63
20Q2 (6)30.4312.7515.423.4715.518.9610.86-18.14.1210.86-18.118.431.29-18.3513.160.79-19.39-10.230.040.0-20.055.96-8.17-1.44185.8112.8311.0214.2937.3615.38-114.29-104.08-26.320.000-100.0
20Q1 (5)26.99-10.484.0520.32-11.153.7313.261.6141.0613.262.9541.061.58-3.0736.210.98-3.9210.110.04-20.0-20.060.945.3612.1164.68-5.07-0.82156.00-10.38-26.11-56.0024.449.60.00-100.0-100.0
19Q4 (4)30.1524.540.022.8733.820.013.0543.720.012.8837.610.01.6350.930.01.0221.430.00.0525.00.057.840.290.0173.476.760.0174.07-7.520.0-74.0716.050.020.69-11.840.0
19Q3 (3)24.21-8.190.017.09-13.380.09.08-12.940.09.362.070.01.08-5.260.00.84-4.550.00.04-20.00.057.671.570.0162.49-2.930.0188.241.360.0-88.242.480.023.47-5.890.0
19Q2 (2)26.371.660.019.730.710.010.4310.960.09.17-2.450.01.14-1.720.00.88-1.120.00.050.00.056.784.450.0167.400.820.0185.71-12.030.0-90.4818.570.024.94-0.440.0
19Q1 (1)25.940.00.019.590.00.09.400.00.09.400.00.01.160.00.00.890.00.00.050.00.054.360.00.0166.040.00.0211.110.00.0-111.110.00.025.050.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.62-12.8638.31-11.418.767.0838.80-55.8331.73-63.637.36-76.385.92-69.420.16-23.8164.72-40.9244.02-12.1998.65100.571.35-97.340.01022.559.25
2022 (9)52.3536.6843.2440.0717.52-29.5887.84188.4787.25185.0431.1684.3819.36144.440.21-12.5109.5486.2650.13-49.2249.19-51.4750.7400.00020.6412.85
2021 (8)38.3047.1430.8764.2924.88-34.7130.45136.7830.61140.4616.90180.277.92142.20.2441.1858.81-1.1498.72-49.42101.34-30.51-1.3400.02018.29-15.95
2020 (7)26.03-2.5818.79-5.4838.1012.7312.8622.1312.7324.326.0318.243.27-8.910.17-5.5659.495.22195.1812.52145.83-22.9-45.8300.00021.76-7.44
2019 (6)26.723.2119.887.0533.8020.510.53-7.3910.24-11.345.10-18.273.59-9.570.180.056.548.84173.47-3.68189.1615.03-89.1600.00023.51-10.37
2018 (5)25.8999.4618.57272.8928.05-14.5811.37011.5506.2403.9700.1812.551.950180.09-13.74164.440-63.3300.00026.23-8.25
2017 (4)12.98-2.634.98-23.3832.841.81-66.340-66.440-31.130-9.3300.16-11.11-22.570208.7721.12-7.540107.54-81.220.00028.599.46
2016 (3)13.33-17.616.50-28.8832.2523.07-1.3600.01-99.870.0001.46-42.970.18-5.2640.8517.52172.362.13-472.730572.7300.00026.1210.12
2015 (2)16.18-9.19.14-11.3526.2119.22.04-76.697.793.733.90-12.362.56-4.830.19-24.034.76-0.37168.7615.25440.00273.7-340.0000.00023.727.48
2014 (1)17.80010.31021.998.798.7507.5104.4502.6900.25-10.7134.895.0146.4311.05117.74-3.23-17.7400.00022.074.35

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