玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)36.2740.58-38.940.4928.95-34.672.21125.5127.751.396.92-32.21.35-8.287.06.0960.41109.213.83-23.9411.0589630.00.0
23Q3 (19)25.8-16.99-48.210.38-15.56-46.480.98-21.6-35.951.3-10.34-36.271.471.733.353.80-5.5623.695.048.023.0589630.016.8
23Q2 (18)31.08-37.64-43.70.45-23.73-39.191.25-22.36-13.791.45-15.7-22.461.4522.318.04.0224.553.114.6735.1937.7289630.016.8
23Q1 (17)49.84-16.090.060.59-21.33-16.91.61-6.9413.381.72-16.17.51.18-6.24-16.953.2310.9113.313.45-0.07.4489630.016.8
22Q4 (16)59.419.2322.150.755.63-2.61.7313.0727.212.050.496.221.26-11.4-20.262.91-5.164.143.45-15.72-13.04896316.816.8
22Q3 (15)49.82-9.7535.340.71-4.0510.941.535.5211.682.049.0927.51.436.31-18.033.0716.91-17.484.0920.87-5.876740.0-2.3
22Q2 (14)55.210.8226.660.744.2313.851.452.1116.941.8716.888.721.34-5.95-10.122.63-7.86-7.683.395.46-14.1776740.0-2.3
22Q1 (13)49.812.4324.340.71-7.7933.961.424.4116.391.6-17.110.341.43-9.987.742.851.94-6.393.21-19.06-11.2576740.0-2.3
21Q4 (12)48.6332.1119.370.7720.3120.311.36-0.736.251.9320.622.121.58-8.930.792.80-24.86-10.993.97-8.69-14.457674-2.3-2.3
21Q3 (11)36.81-15.5313.750.64-1.5433.331.3710.4830.481.6-6.9830.081.7416.5717.213.7230.814.74.3510.1314.3678550.04.66
21Q2 (10)43.588.79109.420.6522.6491.181.241.6439.331.7218.6272.01.4912.74-8.712.85-6.57-33.473.959.04-17.8778550.04.66
21Q1 (9)40.06-1.6749.250.53-17.1917.781.22-4.699.911.45-23.2830.631.32-15.78-21.093.05-3.07-26.363.62-21.98-12.4878550.08.98
20Q4 (8)40.7425.922.780.6433.338.471.2821.910.341.8953.6632.171.575.91-11.653.14-3.17-10.134.6422.057.6478554.668.98
20Q3 (7)32.3655.544.790.4841.18-9.431.0517.98-6.251.2323.0-5.381.48-9.21-37.453.24-24.13-35.253.80-20.9-34.6575050.04.12
20Q2 (6)20.81-22.47-23.580.34-24.44-30.610.89-19.82-12.751.0-9.91-9.911.63-2.55-9.214.283.4114.174.8116.217.8875054.124.12
20Q1 (5)26.84-19.11-22.90.45-23.73-11.761.11-4.312.781.11-22.383.741.68-5.7114.444.1418.2933.34.14-4.0434.5472080.00.0
19Q4 (4)33.1848.460.00.5911.320.01.163.570.01.4310.00.01.78-25.010.03.50-30.230.04.31-25.90.072080.00.0
19Q3 (3)22.35-17.920.00.538.160.01.129.80.01.317.120.02.3731.780.05.0133.780.05.8242.690.072080.00.0
19Q2 (2)27.23-21.780.00.49-3.920.01.02-5.560.01.113.740.01.8022.820.03.7520.730.04.0832.620.072080.00.0
19Q1 (1)34.810.00.00.510.00.01.080.00.01.070.00.01.470.00.03.100.00.03.070.00.072080.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)143.0-33.251.91-34.596.04-1.635.86-22.591.34-2.014.2247.374.1015.9789630.0
2022 (9)214.2326.72.9212.746.1418.37.5712.991.36-11.022.87-6.633.53-10.83896316.8
2021 (8)169.0840.022.5936.325.1920.146.728.111.53-2.653.07-14.23.96-8.517674-2.3
2020 (7)120.752.71.9-10.384.32-1.145.236.521.57-12.743.58-3.754.333.7178554.66
2019 (6)117.575.782.125.474.372.344.9120.341.80-0.293.72-3.254.1813.7775054.12
2018 (5)111.159.062.017.494.279.494.0817.581.81-1.443.840.43.677.827208-22.42
2017 (4)101.9213.851.87-2.63.9-1.023.479.121.83-14.453.83-13.063.40-4.16929112.58
2016 (3)89.521.891.9214.293.94-3.193.18-7.832.1412.174.40-4.993.55-9.548253-7.29
2015 (2)87.86-7.841.68-10.164.07-5.353.4520.211.91-2.524.632.73.9330.438902-11.39
2014 (1)95.33-16.951.87-7.434.3-7.132.87-5.91.9604.5103.01010046-28.28

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