玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)8.492.04-24.730000.579.62-3.390000.00006.717.4228.360.00007460.00.0
23Q3 (19)8.32-20.69-7.860000.520.0-11.860000.00006.2526.08-4.340.00007460.0-3.99
23Q2 (18)10.4910.54-4.640000.524.013.040000.00004.96-5.9118.540.00007460.0-3.99
23Q1 (17)9.49-15.8719.820000.5-15.25-20.630000.00005.270.73-33.760.00007460.0-3.99
22Q4 (16)11.2824.922.270000.590.013.460000.00005.23-19.9510.950.0000746-3.99-3.99
22Q3 (15)9.03-17.9110.930000.5928.267.2700-100.00.00006.5356.24-3.30.000-100.07770.08.98
22Q2 (14)11.038.8926.730000.46-26.984.550000.00004.18-47.43-17.50.00007770.08.98
22Q1 (13)7.92-28.2-32.770000.6321.1510.530000.00007.9568.7364.390.00007770.08.98
21Q4 (12)11.0335.5-9.070000.52-5.456.120-100.000.00004.71-30.2316.710.00-100.007778.988.98
21Q3 (11)8.14-6.22-19.80000.5525.014.580.01000.00006.7633.2942.880.12007130.02.15
21Q2 (10)8.68-26.32-25.490000.44-22.81-18.5200-100.00.00005.074.769.360.000-100.07130.02.15
21Q1 (9)11.78-2.897.580000.5716.337.550000.00004.8419.78-0.030.00007130.018.83
20Q4 (8)12.1319.5114.760000.492.0840.000-100.00.00004.04-14.5822.00.000-100.07132.1518.83
20Q3 (7)10.15-12.88-7.140000.48-11.11-18.640-100.000.00004.732.03-12.390.00-100.006980.016.33
20Q2 (6)11.656.39-4.90000.541.89-10.00.02000.00004.64-4.24-5.360.170069816.3316.33
20Q1 (5)10.953.62.150000.5351.43-14.520-100.0-100.00.00004.8446.17-16.310.00-100.0-100.06000.00.0
19Q4 (4)10.57-3.290.0000.00.35-40.680.00.0100.00.0000.03.31-38.660.00.0900.06000.00.0
19Q3 (3)10.93-10.780.0000.00.59-1.670.0000.00.0000.05.4010.210.00.0000.06000.00.0
19Q2 (2)12.2514.270.0000.00.6-3.230.00-100.00.00.0000.04.90-15.310.00.00-100.00.06000.00.0
19Q1 (1)10.720.00.000.00.00.620.00.00.020.00.00.000.00.05.780.00.00.190.00.06000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)36.8-6.19002.12-6.61000.0005.76-0.440.0007460.0
2022 (9)39.23-0.98002.279.13000.0005.7910.220.000746-3.99
2021 (8)39.62-11.7002.081.960.01-66.670.0005.2515.470.03-62.257778.98
2020 (7)44.870.9002.04-5.560.03-25.00.0004.55-6.40.07-25.677132.15
2019 (6)44.47-2.01002.168.00.04-33.330.0004.8610.210.09-31.9769816.33
2018 (5)45.3864.96002.049.250.06-45.450.0004.41-9.520.13-66.936009.49
2017 (4)27.5121.19001.3418.580.11-15.380.0004.87-2.150.40-30.1854853.93
2016 (3)22.745.7001.139.710.13160.00.0004.98-24.70.5778.4535629.93
2015 (2)15.583.66001.03-13.450.0500.0006.61-16.50.32027437.0
2014 (1)15.030.87001.190000.0007.9200.00020027.39

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