- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 21.49 | -7.29 | -6.16 | 0.62 | -1.59 | -18.42 | 0.91 | 15.19 | 54.24 | 0.27 | -3.57 | 8.0 | 2.89 | 6.15 | -13.07 | 4.23 | 24.25 | 64.36 | 1.26 | 4.01 | 15.09 | 1299 | 0.0 | 0.0 |
| 23Q3 (19) | 23.18 | 8.83 | -7.98 | 0.63 | 5.0 | -20.25 | 0.79 | -2.47 | -3.66 | 0.28 | 7.69 | -6.67 | 2.72 | -3.52 | -13.34 | 3.41 | -10.38 | 4.7 | 1.21 | -1.04 | 1.43 | 1299 | 0.0 | 2.36 |
| 23Q2 (18) | 21.3 | 28.0 | 4.87 | 0.6 | 25.0 | -4.76 | 0.81 | 15.71 | 19.12 | 0.26 | 23.81 | 13.04 | 2.82 | -2.35 | -9.19 | 3.80 | -9.6 | 13.58 | 1.22 | -3.28 | 7.79 | 1299 | 0.0 | 2.36 |
| 23Q1 (17) | 16.64 | -27.34 | -9.57 | 0.48 | -36.84 | -14.29 | 0.7 | 18.64 | 2.94 | 0.21 | -16.0 | -12.5 | 2.88 | -13.08 | -5.22 | 4.21 | 63.28 | 13.83 | 1.26 | 15.6 | -3.25 | 1299 | 0.0 | 2.36 |
| 22Q4 (16) | 22.9 | -9.09 | -3.13 | 0.76 | -3.8 | 18.75 | 0.59 | -28.05 | -16.9 | 0.25 | -16.67 | -39.02 | 3.32 | 5.82 | 22.59 | 2.58 | -20.85 | -14.22 | 1.09 | -8.33 | -37.05 | 1299 | 2.36 | 2.36 |
| 22Q3 (15) | 25.19 | 24.03 | 24.76 | 0.79 | 25.4 | 36.21 | 0.82 | 20.59 | 60.78 | 0.3 | 30.43 | -16.67 | 3.14 | 1.1 | 9.17 | 3.26 | -2.77 | 28.87 | 1.19 | 5.17 | -33.21 | 1269 | 0.0 | 17.61 |
| 22Q2 (14) | 20.31 | 10.38 | 14.04 | 0.63 | 12.5 | 14.55 | 0.68 | 0.0 | 38.78 | 0.23 | -4.17 | -23.33 | 3.10 | 1.92 | 0.45 | 3.35 | -9.4 | 21.69 | 1.13 | -13.18 | -32.77 | 1269 | 0.0 | 17.61 |
| 22Q1 (13) | 18.4 | -22.17 | 11.45 | 0.56 | -12.5 | -8.2 | 0.68 | -4.23 | 36.0 | 0.24 | -41.46 | -11.11 | 3.04 | 12.42 | -17.63 | 3.70 | 23.05 | 22.03 | 1.30 | -24.79 | -20.24 | 1269 | 0.0 | 17.61 |
| 21Q4 (12) | 23.64 | 17.09 | 46.65 | 0.64 | 10.34 | 10.34 | 0.71 | 39.22 | 24.56 | 0.41 | 13.89 | 24.24 | 2.71 | -5.76 | -24.76 | 3.00 | 18.9 | -15.06 | 1.73 | -2.73 | -15.28 | 1269 | 17.61 | 17.61 |
| 21Q3 (11) | 20.19 | 13.36 | 18.97 | 0.58 | 5.45 | 0.0 | 0.51 | 4.08 | 10.87 | 0.36 | 20.0 | 20.0 | 2.87 | -6.98 | -15.95 | 2.53 | -8.19 | -6.81 | 1.78 | 5.85 | 0.86 | 1079 | 0.0 | 4.66 |
| 21Q2 (10) | 17.81 | 7.87 | 19.93 | 0.55 | -9.84 | 7.84 | 0.49 | -2.0 | 16.67 | 0.3 | 11.11 | 15.38 | 3.09 | -16.42 | -10.08 | 2.75 | -9.15 | -2.72 | 1.68 | 3.0 | -3.79 | 1079 | 0.0 | 4.66 |
| 21Q1 (9) | 16.51 | 2.42 | 65.43 | 0.61 | 5.17 | 64.86 | 0.5 | -12.28 | 6.38 | 0.27 | -18.18 | 35.0 | 3.69 | 2.69 | -0.34 | 3.03 | -14.35 | -35.69 | 1.64 | -20.11 | -18.39 | 1079 | 0.0 | -12.91 |
| 20Q4 (8) | 16.12 | -5.01 | -11.62 | 0.58 | 0.0 | -1.69 | 0.57 | 23.91 | 9.62 | 0.33 | 10.0 | -10.81 | 3.60 | 5.27 | 11.23 | 3.54 | 30.45 | 24.03 | 2.05 | 15.8 | 0.92 | 1079 | 4.66 | -12.91 |
| 20Q3 (7) | 16.97 | 14.28 | 4.3 | 0.58 | 13.73 | 18.37 | 0.46 | 9.52 | -11.54 | 0.3 | 15.38 | -9.09 | 3.42 | -0.48 | 13.48 | 2.71 | -4.16 | -15.19 | 1.77 | 0.97 | -12.84 | 1031 | 0.0 | -16.79 |
| 20Q2 (6) | 14.85 | 48.8 | 14.85 | 0.51 | 37.84 | 27.5 | 0.42 | -10.64 | -31.15 | 0.26 | 30.0 | -13.33 | 3.43 | -7.37 | 11.02 | 2.83 | -39.94 | -40.05 | 1.75 | -12.63 | -24.54 | 1031 | -16.79 | -16.79 |
| 20Q1 (5) | 9.98 | -45.29 | -24.85 | 0.37 | -37.29 | -2.63 | 0.47 | -9.62 | -22.95 | 0.2 | -45.95 | -37.5 | 3.71 | 14.62 | 29.56 | 4.71 | 65.19 | 2.53 | 2.00 | -1.21 | -16.83 | 1239 | 0.0 | 0.0 |
| 19Q4 (4) | 18.24 | 12.11 | 0.0 | 0.59 | 20.41 | 0.0 | 0.52 | 0.0 | 0.0 | 0.37 | 12.12 | 0.0 | 3.23 | 7.4 | 0.0 | 2.85 | -10.8 | 0.0 | 2.03 | 0.01 | 0.0 | 1239 | 0.0 | 0.0 |
| 19Q3 (3) | 16.27 | 25.83 | 0.0 | 0.49 | 22.5 | 0.0 | 0.52 | -14.75 | 0.0 | 0.33 | 10.0 | 0.0 | 3.01 | -2.65 | 0.0 | 3.20 | -32.25 | 0.0 | 2.03 | -12.58 | 0.0 | 1239 | 0.0 | 0.0 |
| 19Q2 (2) | 12.93 | -2.64 | 0.0 | 0.4 | 5.26 | 0.0 | 0.61 | 0.0 | 0.0 | 0.3 | -6.25 | 0.0 | 3.09 | 8.11 | 0.0 | 4.72 | 2.71 | 0.0 | 2.32 | -3.71 | 0.0 | 1239 | 0.0 | 0.0 |
| 19Q1 (1) | 13.28 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 2.86 | 0.0 | 0.0 | 4.59 | 0.0 | 0.0 | 2.41 | 0.0 | 0.0 | 1239 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 82.6 | -4.84 | 2.33 | -14.96 | 3.2 | 15.52 | 1.01 | -1.94 | 2.82 | -10.64 | 3.87 | 21.4 | 1.22 | 3.04 | 1299 | 0.0 |
| 2022 (9) | 86.8 | 11.07 | 2.74 | 15.13 | 2.77 | 25.34 | 1.03 | -23.13 | 3.16 | 3.65 | 3.19 | 12.85 | 1.19 | -30.79 | 1299 | 2.36 |
| 2021 (8) | 78.15 | 34.93 | 2.38 | 17.24 | 2.21 | 15.1 | 1.34 | 24.07 | 3.05 | -13.11 | 2.83 | -14.69 | 1.71 | -8.04 | 1269 | 17.61 |
| 2020 (7) | 57.92 | -4.63 | 2.03 | 9.14 | 1.92 | -15.04 | 1.08 | -18.18 | 3.50 | 14.43 | 3.31 | -10.92 | 1.86 | -14.21 | 1079 | 4.66 |
| 2019 (6) | 60.73 | 9.6 | 1.86 | 4.49 | 2.26 | 0.44 | 1.32 | -8.97 | 3.06 | -4.66 | 3.72 | -8.35 | 2.17 | -16.94 | 1031 | -16.79 |
| 2018 (5) | 55.41 | -21.76 | 1.78 | -10.55 | 2.25 | -1.32 | 1.45 | -29.95 | 3.21 | 14.32 | 4.06 | 26.13 | 2.62 | -10.47 | 1239 | -1.98 |
| 2017 (4) | 70.82 | 14.23 | 1.99 | -10.76 | 2.28 | -25.25 | 2.07 | 23.21 | 2.81 | -21.88 | 3.22 | -34.56 | 2.92 | 7.87 | 1264 | 7.39 |
| 2016 (3) | 62.0 | -3.4 | 2.23 | 21.86 | 3.05 | 18.68 | 1.68 | 7.69 | 3.60 | 26.14 | 4.92 | 22.85 | 2.71 | 11.48 | 1177 | 5.47 |
| 2015 (2) | 64.18 | 12.66 | 1.83 | 59.13 | 2.57 | 4.9 | 1.56 | 18.18 | 2.85 | 41.25 | 4.00 | -6.89 | 2.43 | 4.91 | 1116 | 10.71 |
| 2014 (1) | 56.97 | -34.05 | 1.15 | -37.84 | 2.45 | -7.89 | 1.32 | 9.09 | 2.02 | 0 | 4.30 | 0 | 2.32 | 0 | 1008 | 4.78 |
