玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)5.54-11.08-42.770.19-17.39-50.00.42-22.22-35.380.13-18.75-23.533.43-7.1-12.647.58-12.5412.92.35-8.6333.624650.00.0
23Q3 (19)6.23-2.96-44.620.23-20.69-25.810.541.89-30.770.160.0-11.113.69-18.2733.988.674.9925.022.573.0560.514650.04.26
23Q2 (18)6.42-20.64-36.50.290.00.00.53-5.36-25.350.160.0-5.884.5226.0157.488.2619.2617.552.4926.0148.214650.04.26
23Q1 (17)8.09-16.43-11.680.29-23.683.570.56-13.85-39.130.16-5.880.03.58-8.6917.276.923.09-31.081.9812.6213.234650.04.26
22Q4 (16)9.68-13.9617.760.3822.5846.150.65-16.6716.070.17-5.5641.673.9342.4624.116.71-3.15-1.441.769.7620.34654.264.26
22Q3 (15)11.2511.282.460.316.914.810.789.864.00.185.8838.462.76-3.9412.066.93-1.271.51.60-4.8535.144460.0-51.31
22Q2 (14)10.1110.3715.940.293.570.00.71-22.834.410.176.2530.772.87-6.16-13.757.02-30.08-9.941.68-3.7312.794460.0-51.31
22Q1 (13)9.1611.4428.830.287.6921.740.9264.2943.750.1633.3360.03.06-3.36-5.5110.0447.4311.581.7519.6524.194460.0-51.31
21Q4 (12)8.22-25.1416.760.26-3.723.810.56-25.33-1.750.12-7.69-20.03.1628.636.046.81-0.26-15.861.4623.3-31.48446-51.31-51.31
21Q3 (11)10.9825.9255.080.27-6.917.390.7510.2925.00.130.0-18.752.46-26.06-24.316.83-12.41-19.41.18-20.58-47.619160.0-2.86
21Q2 (10)8.7222.647.260.2926.0920.830.686.2513.330.1330.0-23.533.332.8112.667.80-13.375.671.496.0-28.79160.0-2.86
21Q1 (9)7.110.99-20.560.239.52-17.860.6412.2820.750.1-33.33-23.083.238.453.49.0011.1852.01.41-33.99-3.179160.08.4
20Q4 (8)7.04-0.56-18.610.21-8.7-32.260.57-5.05.560.15-6.25-31.822.98-8.18-16.778.10-4.4629.72.13-5.72-16.23916-2.868.4
20Q3 (7)7.08-12.92-10.830.23-4.17-25.810.60.09.090.16-5.886.673.2510.05-16.798.4714.8322.342.268.0819.629430.011.6
20Q2 (6)8.13-9.16-7.820.24-14.29-31.430.613.2115.380.1730.770.02.95-5.64-25.617.3824.6325.182.0943.968.4994311.611.6
20Q1 (5)8.953.47-18.640.28-9.68-28.210.53-1.853.920.13-40.91-7.143.13-12.7-11.765.92-5.1427.721.45-42.8914.138450.00.0
19Q4 (4)8.658.940.00.310.00.00.54-1.820.00.2246.670.03.58-8.210.06.24-9.880.02.5434.630.08450.00.0
19Q3 (3)7.94-9.980.00.31-11.430.00.555.770.00.15-11.760.03.90-1.610.06.9317.490.01.89-1.990.08450.00.0
19Q2 (2)8.82-19.820.00.35-10.260.00.521.960.00.1721.430.03.9711.930.05.9027.160.01.9351.440.08450.00.0
19Q1 (1)11.00.00.00.390.00.00.510.00.00.140.00.03.550.00.04.640.00.01.270.00.08450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)26.28-34.611.0-21.262.04-33.110.6-11.763.8120.427.762.292.2834.944650.0
2022 (9)40.1914.731.2720.953.0515.970.6841.673.165.427.591.081.6923.484654.26
2021 (8)35.0312.311.058.252.6314.350.48-20.03.00-3.627.511.811.37-28.77446-51.31
2020 (7)31.19-14.340.97-28.152.39.00.6-11.763.11-16.127.3727.251.923.0916-2.86
2019 (6)36.417.061.354.652.1115.930.683.033.71-2.255.808.291.87-3.7694311.6
2018 (5)34.016.451.29-5.841.829.640.666.453.79-11.545.353.01.940.0845-6.42
2017 (4)31.95-0.931.37-9.871.66-8.290.6226.534.29-9.025.20-7.431.9427.729032.73
2016 (3)32.254.541.52-3.181.81-13.810.498.894.71-7.395.61-17.551.524.168796.03
2015 (2)30.853.981.57-2.482.116.670.4515.385.09-6.216.8112.21.4610.978299.37
2014 (1)29.6720.761.6140.01.87.780.392.635.4306.0701.3107589.86

財務分析相關資訊

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。