玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)7.0223.5923.370.5317.7823.260.4343.3319.440007.55-4.7-0.16.1315.97-3.190.00005710.00.0
23Q3 (19)5.686.77-13.020.457.1418.420.33.45-9.090007.920.3536.145.28-3.114.510.00005710.00.0
23Q2 (18)5.322.7-7.640.422.4427.270.29-12.12-3.330007.89-0.2637.85.45-14.434.660.00005710.00.0
23Q1 (17)5.18-8.96-4.250.41-4.655.130.33-8.33-21.430007.924.749.86.370.69-17.940.00005710.00.0
22Q4 (16)5.69-12.86-10.820.4313.16-10.420.369.0980.00007.5629.860.456.3325.2101.830.00005710.00.0
22Q3 (15)6.5313.37-13.850.3815.15-5.00.3310.032.00005.821.5710.285.05-2.9753.230.00005710.03.44
22Q2 (14)5.766.472.310.33-15.38-29.790.3-28.57-45.450005.73-20.53-31.375.21-32.91-46.690.00005710.03.44
22Q1 (13)5.41-15.210.410.39-18.750.00.42110.031.250007.21-4.18-9.437.76147.6518.880.00005710.03.44
21Q4 (12)6.38-15.8333.750.4820.026.320.2-20.0-31.030007.5242.57-5.563.13-4.95-48.440.00005713.443.44
21Q3 (11)7.5834.6463.010.4-14.898.110.25-54.55-21.880005.28-36.79-33.683.30-66.24-52.070.00005520.02.99
21Q2 (10)5.6314.915.610.4720.5123.680.5571.8896.430008.354.896.999.7749.5969.910.00005520.02.99
21Q1 (9)4.92.733.590.392.63-4.880.3210.346.670007.96-0.09-8.186.537.422.970.00005520.011.07
20Q4 (8)4.772.58-6.470.382.7-13.640.29-9.38-21.620007.970.12-7.666.08-11.65-16.20.00005522.9911.07
20Q3 (7)4.65-4.52-4.710.37-2.63-19.570.3214.2923.080007.961.98-15.596.8819.6929.160.00005360.07.85
20Q2 (6)4.872.963.840.38-7.32-15.560.28-6.6716.670007.80-9.98-18.685.75-9.3512.350.00005367.857.85
20Q1 (5)4.73-7.2528.880.41-6.825.130.3-18.9211.110008.670.47-18.436.34-12.58-13.790.00004970.00.0
19Q4 (4)5.14.510.00.44-4.350.00.3742.310.0000.08.63-8.470.07.2536.170.00.0000.04970.00.0
19Q3 (3)4.884.050.00.462.220.00.268.330.0000.09.43-1.760.05.334.120.00.0000.04970.00.0
19Q2 (2)4.6927.790.00.4515.380.00.24-11.110.0000.09.59-9.710.05.12-30.440.00.0000.04970.00.0
19Q1 (1)3.670.00.00.390.00.00.270.00.000.00.010.630.00.07.360.00.00.000.00.04970.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)23.21-0.771.8118.31.35-4.26007.8019.225.82-3.510.0005710.0
2022 (9)23.39-4.491.53-12.071.416.82006.54-7.936.0311.840.0005710.0
2021 (8)24.4928.691.7412.991.3210.0007.10-12.25.39-14.520.0005713.44
2020 (7)19.033.761.54-12.01.25.26008.09-15.196.311.450.0005522.99
2019 (6)18.3411.151.750.571.1418.75009.54-9.526.226.840.0005367.85
2018 (5)16.56.381.740.580.965.490010.55-5.465.82-0.840.0004975.74
2017 (4)15.512.041.73-2.260.91-7.140011.15-4.215.87-9.00.0004703.07
2016 (3)15.2-0.651.777.270.981.030011.647.986.451.70.0004564.11
2015 (2)15.318.241.6518.710.971.040010.780.396.34-14.540.0004387.88
2014 (1)12.9421.621.3915.830.9610.340010.7407.4200.0004060.0

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