玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.310.37-6.2918.7516.24-21.6115.66-31.94-24.8210.37-46.21-33.231.56-44.68-43.071.20-40.3-39.390.1110.0-8.3325.59-23.75-14.3636.89-4.78-15.72119.1869.543.68-19.18-164.57-28.2522.53-5.4615.24
23Q3 (19)35.182.39-12.7916.13-6.92-38.4423.013.46-37.1319.282.12-38.482.82-1.4-52.682.01-1.95-51.80.10-9.09-23.0833.564.45-25.2738.74-25.02-5.9970.30-8.87-1.8929.7035.64.7723.8312.3529.23
23Q2 (18)34.36-8.67-9.3417.33-11.58-27.6122.2411.2-14.4618.8828.61-11.862.8640.2-24.742.0534.87-24.630.1110.0-15.3832.133.88-6.1651.6736.735.8277.14-21.02-16.1521.90841.9173.8121.21-3.56.05
23Q1 (17)37.62-0.16-2.5119.60-18.06-19.920.00-3.98-20.3814.68-5.47-27.722.04-25.55-43.961.52-23.23-44.530.10-16.67-23.0830.933.51-5.8237.79-13.669.6697.67-15.030.22.33115.55-7.7521.9812.4311.23
22Q4 (16)37.68-6.598.023.92-8.710.1320.83-43.09-18.8915.53-50.45-27.292.74-54.03-33.331.98-52.52-36.540.12-7.69-14.2929.88-33.47-7.9243.776.2127.02114.9560.4436.64-14.95-152.74-199.1619.556.023.99
22Q3 (15)40.346.4415.5926.209.4430.2836.6040.7746.4631.3446.3148.395.9656.8458.934.1753.3141.840.130.0-7.1444.9131.1641.6341.21-15.6131.9171.65-22.12-11.0328.35254.3845.6218.44-7.8-6.54
22Q2 (14)37.90-1.7915.5523.94-2.1755.3526.003.582.7121.425.4792.633.804.4153.332.72-0.73124.790.130.018.1834.244.2652.9948.8341.783.392.00-5.62-14.948.00217.33198.020.001.21-15.58
22Q1 (13)38.5910.627.1924.4712.6682.7525.12-2.18131.7320.31-4.92131.583.64-11.44208.472.74-12.18182.470.13-7.1418.1832.841.276.7534.460.036.7597.4815.87-19.852.52-83.28110.3619.765.11-14.72
21Q4 (12)34.89-0.032.1421.728.0119.6725.682.7645.9921.361.1451.384.119.6122.163.126.12101.290.140.027.2732.452.3328.2134.4610.3158.2284.134.47-18.7215.08-22.55529.7618.80-4.71-22.51
21Q3 (11)34.906.4-4.9620.1130.511.124.9975.6191.0621.1289.93133.113.75150.0212.52.94142.98191.090.1427.2727.2731.7141.6952.3131.2417.2770.0680.53-25.55-42.0719.47338.5149.8919.73-16.72-19.37
21Q2 (10)32.808.11-16.3515.4115.09-30.6214.2331.27-49.7211.1226.8-54.331.5027.12-59.351.2124.74-60.710.110.0-15.3822.3820.45-36.1326.645.7126.14108.16-11.0737.28-8.1666.44-138.4823.692.240
21Q1 (9)30.34-11.18-17.4613.39-26.23-29.8610.84-38.3711.078.77-37.8562.111.18-36.2257.330.97-37.4246.970.110.0-8.3318.58-26.5910.7925.2015.736.36121.6217.5-38.19-24.32-593.2474.8623.17-4.495.99
20Q4 (8)34.16-6.97-0.9918.150.2820.6817.5934.48108.1714.1155.74144.121.8554.17180.31.5553.47167.240.110.010.025.3121.5748.4521.7818.5651.25103.51-25.55-43.07-3.5191.0195.4624.26-0.86-3.62
20Q3 (7)36.72-6.3510.3718.10-18.5114.1213.08-53.78-35.419.06-62.79-46.21.20-67.48-42.861.01-67.21-42.940.11-15.3810.020.82-40.58-25.4618.37-13.0226.6139.0276.4578.31-39.02-283.97-277.1124.470-1.05
20Q2 (6)39.216.6612.2922.2116.3418.1428.30189.9664.3424.35350.0988.613.69392.0122.293.08366.67121.580.138.3318.1835.04108.9445.8221.1214.29-12.4778.79-59.96-28.021.21121.92324.850.00-100.0-100.0
20Q1 (5)36.766.5536.5519.0926.9344.299.7615.5-39.685.41-6.4-56.930.7513.64-56.40.6613.79-56.00.1220.00.016.77-1.64-24.9718.4828.3317.56196.778.23140.5-96.77-25.24-632.2621.86-13.159.03
19Q4 (4)34.503.70.015.04-5.170.08.45-58.270.05.78-65.680.00.66-68.570.00.58-67.230.00.100.00.017.05-38.950.014.40-0.760.0181.82133.20.0-77.27-450.70.025.171.780.0
19Q3 (3)33.27-4.730.015.86-15.640.020.2517.60.016.8430.440.02.1026.510.01.7727.340.00.10-9.090.027.9316.230.014.51-39.870.077.97-28.760.022.03333.560.024.736.780.0
19Q2 (2)34.9229.720.018.8042.10.017.226.430.012.912.790.01.66-3.490.01.39-7.330.00.11-8.330.024.037.520.024.1353.50.0109.4333.750.0-9.43-151.890.023.1615.510.0
19Q1 (1)26.920.00.013.230.00.016.180.00.012.560.00.01.720.00.01.500.00.00.120.00.022.350.00.015.720.00.081.820.00.018.180.00.020.050.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)35.58-7.9717.94-27.259.3123.0320.20-25.9515.79-29.139.42-41.346.99-40.310.43-17.3130.58-14.1536.89-15.7288.77-1.6711.2317.732.17664.1422.3715.19
2022 (9)38.6615.424.6635.497.5713.6927.2836.6722.2835.0316.0652.6611.7141.250.524.035.6230.8143.7727.0290.28-0.859.546.60.28-17.6419.42-7.57
2021 (8)33.50-8.8718.20-6.436.65-3.9119.9614.3816.5022.2210.5242.748.2932.220.508.727.239.7534.4658.2291.05-18.558.9500.344.7221.01-10.79
2020 (7)36.7614.2719.4523.966.931.5217.4510.9313.5010.757.3719.846.2716.330.464.5524.818.0621.7851.25111.7911.79-11.3500.33-27.4823.551.95
2019 (6)32.17-14.9615.69-32.316.8262.5915.73-31.1612.19-32.356.15-47.125.39-46.530.44-21.4322.96-16.214.40-2.11100.00-1.640.0000.455.9723.1015.85
2018 (5)37.8311.6923.1824.494.2026.7522.85-6.718.02-15.8311.63-29.8610.08-25.170.56-11.1127.40-3.7214.71-9.98101.6733.72-1.3900.43019.941.48
2017 (4)33.8735.2618.6242.253.319.9824.4987.5221.41104.4916.5859.4213.4784.770.63-8.728.4667.0216.34-45.2876.03-24.2123.9700.00019.6528.1
2016 (3)25.046.4213.09-4.173.016.5513.06-11.2810.47-14.2510.40-34.677.29-36.440.69-25.8117.04-7.9929.86-47.92100.328.11-0.3200.00015.3418.73
2015 (2)23.53-30.3413.66-27.82.82-43.7714.72-28.1212.21-31.615.921.6611.47-13.110.9325.6818.52-28.4757.33308.9292.800.387.20-4.60.00012.92-34.05
2014 (1)33.78018.9205.025.6620.48017.85015.66013.2000.742.7825.892.0114.02-42.7592.45-2.547.5559.120.00019.599.81

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