玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)42.162.7519.8721.03-0.2428.8617.30-38.3792.0116.09-31.398.893.60-48.2885.572.85-43.4587.50.18-18.18-5.2619.30-34.9373.0924.90-11.32-4.82121.4161.7-32.99-21.41-185.973.6315.132.3712.07
23Q3 (19)41.032.7-7.1721.081.540.9628.075.65-9.8323.4213.86-7.726.9610.655.35.0419.7113.770.2210.029.4129.665.07-10.4728.08-42.9-2.3675.08-3.8911.9124.9213.89-24.2814.78-0.67-16.07
23Q2 (18)39.953.9-17.8720.7623.06-29.1526.5763.01-22.3820.5751.36-26.596.2976.69-33.094.2161.92-29.60.205.26-4.7628.2354.43-21.0649.18-1.38-31.0278.12-24.48-8.6621.88734.5452.4214.88-4.12-3.38
23Q1 (17)38.459.33-21.2716.873.37-43.8816.3080.91-51.613.5967.99-51.643.5683.51-64.192.6071.05-61.60.190.0-20.8318.2863.95-47.8349.8790.6310.33103.45-42.915.77-3.4595.75-132.0515.5214.963.12
22Q4 (16)35.17-20.43-31.316.32-21.84-48.449.01-71.06-71.388.09-68.12-68.721.94-70.65-79.031.52-65.69-75.20.1911.76-20.8311.15-66.34-66.1126.16-9.04-46.64181.17170.0580.19-81.17-346.61-14814.7713.50-23.34-10.3
22Q3 (15)44.20-9.13-14.9720.88-28.74-36.9631.13-9.06-11.6425.38-9.42-10.516.61-29.68-42.124.43-25.92-41.170.17-19.05-37.0433.13-7.35-9.3628.76-59.66-46.6467.09-21.56-28.6532.91129.27450.8417.6114.359.65
22Q2 (14)48.64-0.412.0329.30-2.53-1.1134.231.6321.6428.02-0.2821.519.40-5.432.515.98-11.67-2.920.21-12.5-22.2235.762.0521.0671.3057.7442.885.52-4.29-18.7214.3633.42367.1815.402.339.53
22Q1 (13)48.84-4.5916.9530.06-5.0226.6833.686.9943.0128.108.6644.79.947.4627.66.7710.4429.20.240.0-11.1135.046.539.8845.20-7.81-6.4489.36-11.13-11.3310.762077.191482.6915.050.04.95
21Q4 (12)51.19-1.5234.2231.65-4.4462.9831.48-10.6474.2125.86-8.8275.329.25-19.058.936.13-18.5957.180.24-11.11-7.6932.90-9.9967.1749.03-9.04-1.76100.546.93-6.43-0.54-109.1192.715.05-6.294.81
21Q3 (11)51.989.0436.7533.1211.7871.0735.2325.290.7428.3622.9882.6111.4224.5471.997.5322.2476.350.270.00.036.5523.7382.2953.907.959.1394.02-10.64-10.215.98211.21226.8116.0614.2222.97
21Q2 (10)47.6714.1526.7829.6324.8669.1228.1419.4971.2723.0618.7465.99.1717.7288.686.1617.5691.30.270.017.3929.5417.9263.2949.933.35-20.61105.224.41-1.42-5.37-590.4520.2514.06-1.950
21Q1 (9)41.769.4912.2623.7322.1943.1223.5530.3332.5319.4231.6629.97.7933.8561.285.2434.3653.670.273.8517.3925.0527.2928.248.31-3.2118.38100.78-6.227.9-0.7889.57-111.814.34-0.14-8.19
20Q4 (8)38.140.348.7219.420.3145.818.07-2.1723.1814.75-5.0228.485.82-12.3551.563.90-8.6745.520.26-3.713.0419.68-1.8512.5249.911.0511.81107.462.6218.51-7.46-58.29-180.0114.369.95-8.07
20Q3 (7)38.011.094.0219.3610.530.0218.4712.4217.2715.5311.7317.566.6436.6340.384.2732.6132.610.2717.3912.520.0510.8311.0849.39-21.478.17104.71-1.910.74-4.7130.06-186.513.060-17.55
20Q2 (6)37.601.080.9917.525.670.8616.43-7.54-10.7613.90-7.02-10.094.860.621.253.22-5.57-2.420.230.09.5218.09-7.42-8.0862.8954.120.25106.7414.2812.82-6.74-202.13-215.980.00-100.0-100.0
20Q1 (5)37.206.045.0616.5824.4712.7117.7721.1316.0714.9530.2316.714.8325.7833.433.4127.2430.650.230.015.019.5411.7217.7840.81-8.58-2.2393.403.0-2.636.60-29.2362.115.620.01.89
19Q4 (4)35.08-4.00.013.32-10.540.014.67-6.860.011.48-13.10.03.84-18.820.02.68-16.770.00.23-4.170.017.49-3.10.044.64-2.230.090.68-4.10.09.3271.130.015.62-1.390.0
19Q3 (3)36.54-1.850.014.89-14.280.015.75-14.450.013.21-14.550.04.73-1.460.03.22-2.420.00.2414.290.018.05-8.280.045.66-12.70.094.55-0.060.05.45-6.230.015.8410.380.0
19Q2 (2)37.235.140.017.3718.080.018.4120.250.015.4620.690.04.8032.60.03.3026.440.00.215.00.019.6818.630.052.3025.30.094.61-1.380.05.8142.740.014.35-6.390.0
19Q1 (1)35.410.00.014.710.00.015.310.00.012.810.00.03.620.00.02.610.00.00.200.00.016.590.00.041.740.00.095.930.00.04.070.00.015.330.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)40.42-10.2220.04-20.161.209.922.57-20.1918.78-19.8519.00-32.2215.15-25.920.81-6.924.36-18.7524.90-4.8288.800.0111.20-0.083.99-10.915.05-2.15
2022 (9)45.02-6.8525.10-15.491.0922.4728.28-5.123.43-3.728.03-26.3120.45-19.840.87-17.1429.98-3.9726.16-46.6488.79-10.9311.213394.964.486.915.383.15
2021 (8)48.3327.9629.7061.940.89-15.2629.8067.9824.3364.2838.0475.6225.5172.711.056.0631.2261.0949.03-1.7699.68-3.620.3204.19-22.7214.914.34
2020 (7)37.774.7418.3422.431.05-15.8717.7411.0814.8112.5421.6628.5514.7723.60.9911.2419.387.9149.9111.81103.4210.24-3.4205.42-7.5614.29-6.78
2019 (6)36.0613.8614.9832.331.25107.0115.9729.8413.1624.0316.8538.5711.9533.520.897.2317.9631.4844.648.6493.821.796.18-22.885.86-17.1415.339.89
2018 (5)31.674.5611.3217.060.60-8.4312.3035.7610.6131.6412.1650.318.9552.730.8315.2813.6626.0141.0914.9492.17-13.648.0107.08013.954.18
2017 (4)30.29-9.319.67-17.560.66-13.329.06-27.758.06-25.998.09-19.95.86-19.510.729.0910.84-23.8235.75-19.88106.7214.15-6.7200.00013.39-7.72
2016 (3)33.40-3.7711.73-7.130.76-19.8412.54-14.8710.89-12.1810.10-5.77.28-9.790.663.1314.23-13.9144.6224.8893.499.046.51-54.360.00014.51-3.52
2015 (2)34.71-2.9912.63-15.860.951.2314.73-17.3412.40-17.8810.71-27.298.07-27.560.64-12.3316.53-13.3635.7310.4185.741.6714.26-9.010.00015.044.88
2014 (1)35.78015.0100.94-1.1417.82015.10014.73011.1400.731.3919.083.9832.36-4.4384.33-5.4115.6744.430.00014.345.05

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