- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 18.08 | -19.36 | 5.55 | 0.95 | -14.41 | 10.47 | 0.45 | -8.16 | 25.0 | 2.42 | -15.97 | 21.0 | 5.25 | 6.13 | 4.66 | 2.49 | 13.88 | 18.43 | 13.38 | 4.2 | 14.64 | 472 | 0.0 | 0.0 |
| 23Q3 (19) | 22.42 | 7.63 | 25.46 | 1.11 | 9.9 | 0.0 | 0.49 | 0.0 | 13.95 | 2.88 | 15.66 | 9.51 | 4.95 | 2.11 | -20.29 | 2.19 | -7.09 | -9.17 | 12.85 | 7.46 | -12.72 | 472 | 0.0 | -2.68 |
| 23Q2 (18) | 20.83 | 17.15 | -12.48 | 1.01 | 0.0 | -11.4 | 0.49 | 19.51 | -20.97 | 2.49 | 3.32 | -12.32 | 4.85 | -14.64 | 1.23 | 2.35 | 2.01 | -9.7 | 11.95 | -11.81 | 0.18 | 472 | 0.0 | -2.68 |
| 23Q1 (17) | 17.78 | 3.79 | -30.0 | 1.01 | 17.44 | -18.55 | 0.41 | 13.89 | -32.79 | 2.41 | 20.5 | -18.03 | 5.68 | 13.15 | 16.36 | 2.31 | 9.73 | -3.98 | 13.55 | 16.09 | 17.1 | 472 | 0.0 | -2.68 |
| 22Q4 (16) | 17.13 | -4.14 | -26.61 | 0.86 | -22.52 | -30.08 | 0.36 | -16.28 | -37.93 | 2.0 | -23.95 | -27.27 | 5.02 | -19.18 | -4.73 | 2.10 | -12.66 | -15.43 | 11.68 | -20.67 | -0.91 | 472 | -2.68 | -2.68 |
| 22Q3 (15) | 17.87 | -24.92 | -29.0 | 1.11 | -2.63 | -5.13 | 0.43 | -30.65 | -42.67 | 2.63 | -7.39 | -7.07 | 6.21 | 29.68 | 33.63 | 2.41 | -7.63 | -19.25 | 14.72 | 23.34 | 30.9 | 485 | 0.0 | -1.22 |
| 22Q2 (14) | 23.8 | -6.3 | 0.0 | 1.14 | -8.06 | 9.62 | 0.62 | 1.64 | 10.71 | 2.84 | -3.4 | 5.58 | 4.79 | -1.88 | 9.62 | 2.61 | 8.47 | 10.71 | 11.93 | 3.09 | 5.58 | 485 | 0.0 | -1.22 |
| 22Q1 (13) | 25.4 | 8.83 | 16.3 | 1.24 | 0.81 | 12.73 | 0.61 | 5.17 | 19.61 | 2.94 | 6.91 | 26.18 | 4.88 | -7.36 | -3.07 | 2.40 | -3.36 | 2.84 | 11.57 | -1.76 | 8.5 | 485 | 0.0 | -1.22 |
| 21Q4 (12) | 23.34 | -7.27 | 16.58 | 1.23 | 5.13 | 38.2 | 0.58 | -22.67 | 45.0 | 2.75 | -2.83 | 11.79 | 5.27 | 13.37 | 18.54 | 2.49 | -16.6 | 24.37 | 11.78 | 4.79 | -4.11 | 485 | -1.22 | -1.22 |
| 21Q3 (11) | 25.17 | 5.76 | 21.89 | 1.17 | 12.5 | 19.39 | 0.75 | 33.93 | 66.67 | 2.83 | 5.2 | 16.94 | 4.65 | 6.38 | -2.05 | 2.98 | 26.64 | 36.74 | 11.24 | -0.52 | -4.06 | 491 | 0.0 | -0.61 |
| 21Q2 (10) | 23.8 | 8.97 | 38.45 | 1.04 | -5.45 | 18.18 | 0.56 | 9.8 | 30.23 | 2.69 | 15.45 | 25.7 | 4.37 | -13.24 | -14.64 | 2.35 | 0.76 | -5.94 | 11.30 | 5.94 | -9.21 | 491 | 0.0 | -0.61 |
| 21Q1 (9) | 21.84 | 9.09 | 34.65 | 1.1 | 23.6 | 20.88 | 0.51 | 27.5 | 21.43 | 2.33 | -5.28 | 15.35 | 5.04 | 13.3 | -10.23 | 2.34 | 16.88 | -9.82 | 10.67 | -13.18 | -14.34 | 491 | 0.0 | 0 |
| 20Q4 (8) | 20.02 | -3.05 | 24.58 | 0.89 | -9.18 | -5.32 | 0.4 | -11.11 | -21.57 | 2.46 | 1.65 | 20.0 | 4.45 | -6.33 | -24.0 | 2.00 | -8.31 | -37.04 | 12.29 | 4.85 | -3.68 | 491 | -0.61 | 0 |
| 20Q3 (7) | 20.65 | 20.13 | 26.38 | 0.98 | 11.36 | -6.67 | 0.45 | 4.65 | 4.65 | 2.42 | 13.08 | 17.48 | 4.75 | -7.3 | -26.15 | 2.18 | -12.88 | -17.19 | 11.72 | -5.86 | -7.04 | 494 | 0.0 | 0 |
| 20Q2 (6) | 17.19 | 5.98 | 31.12 | 0.88 | -3.3 | -3.3 | 0.43 | 2.38 | 34.38 | 2.14 | 5.94 | 55.07 | 5.12 | -8.75 | -26.25 | 2.50 | -3.4 | 2.48 | 12.45 | -0.04 | 18.27 | 494 | 0 | 0 |
| 20Q1 (5) | 16.22 | 0.93 | 44.69 | 0.91 | -3.19 | 3.41 | 0.42 | -17.65 | 40.0 | 2.02 | -1.46 | 77.19 | 5.61 | -4.09 | -28.53 | 2.59 | -18.41 | -3.24 | 12.45 | -2.37 | 22.46 | 0 | 0 | 0 |
| 19Q4 (4) | 16.07 | -1.65 | 0.0 | 0.94 | -10.48 | 0.0 | 0.51 | 18.6 | 0.0 | 2.05 | -0.49 | 0.0 | 5.85 | -8.97 | 0.0 | 3.17 | 20.6 | 0.0 | 12.76 | 1.19 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 16.34 | 24.64 | 0.0 | 1.05 | 15.38 | 0.0 | 0.43 | 34.38 | 0.0 | 2.06 | 49.28 | 0.0 | 6.43 | -7.42 | 0.0 | 2.63 | 7.81 | 0.0 | 12.61 | 19.77 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 13.11 | 16.95 | 0.0 | 0.91 | 3.41 | 0.0 | 0.32 | 6.67 | 0.0 | 1.38 | 21.05 | 0.0 | 6.94 | -11.58 | 0.0 | 2.44 | -8.79 | 0.0 | 10.53 | 3.51 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 11.21 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 7.85 | 0.0 | 0.0 | 2.68 | 0.0 | 0.0 | 10.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 79.11 | -6.05 | 4.09 | -6.19 | 1.84 | -8.91 | 10.2 | -2.02 | 5.17 | -0.16 | 2.33 | -3.05 | 12.89 | 4.29 | 472 | 0.0 |
| 2022 (9) | 84.2 | -10.57 | 4.36 | -3.96 | 2.02 | -15.83 | 10.41 | -1.79 | 5.18 | 7.38 | 2.40 | -5.89 | 12.36 | 9.81 | 472 | -2.68 |
| 2021 (8) | 94.15 | 27.09 | 4.54 | 24.38 | 2.4 | 40.35 | 10.6 | 17.39 | 4.82 | -2.13 | 2.55 | 10.43 | 11.26 | -7.64 | 485 | -1.22 |
| 2020 (7) | 74.08 | 30.58 | 3.65 | -3.44 | 1.71 | 10.32 | 9.03 | 36.4 | 4.93 | -26.05 | 2.31 | -15.52 | 12.19 | 4.46 | 491 | -0.61 |
| 2019 (6) | 56.73 | 27.03 | 3.78 | 12.84 | 1.55 | 39.64 | 6.62 | 43.91 | 6.66 | -11.17 | 2.73 | 9.93 | 11.67 | 13.29 | 494 | 0 |
| 2018 (5) | 44.66 | 13.41 | 3.35 | 19.22 | 1.11 | 20.65 | 4.6 | 4.78 | 7.50 | 5.12 | 2.49 | 6.39 | 10.30 | -7.6 | 0 | 0 |
| 2017 (4) | 39.38 | 7.13 | 2.81 | -0.35 | 0.92 | -3.16 | 4.39 | 4.52 | 7.14 | -6.98 | 2.34 | -9.6 | 11.15 | -2.43 | 0 | 0 |
| 2016 (3) | 36.76 | 5.85 | 2.82 | 3.3 | 0.95 | -7.77 | 4.2 | 7.14 | 7.67 | -2.41 | 2.58 | -12.86 | 11.43 | 1.23 | 300 | 0.0 |
| 2015 (2) | 34.73 | -11.9 | 2.73 | 0.74 | 1.03 | -10.43 | 3.92 | -9.47 | 7.86 | 14.34 | 2.97 | 1.66 | 11.29 | 2.76 | 300 | 0.0 |
| 2014 (1) | 39.42 | 1.15 | 2.71 | 1.5 | 1.15 | 3.6 | 4.33 | 0.46 | 6.87 | 0 | 2.92 | 0 | 10.98 | 0 | 300 | 0.0 |
