玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.07-21.5131.6815.09-29.2279.07.46-73.08100.08.95-54.87157.182.78-54.8178.02.02-54.09158.970.220.022.2212.31-63.1923.9739.00-4.34-25.76200.00160.87-8.33-100.00-528.5715.3821.5412.134.72
23Q3 (19)28.1228.466.5221.3231.12-1.0727.7145.3821.019.8319.314.26.1523.74-22.354.4027.91-9.280.2210.0-12.033.4435.623.3540.77-9.22-33.2576.67-10.56-17.8623.3363.33320.019.218.924.58
23Q2 (18)21.893.6537.516.2620.056.819.0655.85127.7216.6263.26166.354.97106.2299.63.44105.99123.380.2025.0-13.0424.6627.1187.8144.91-14.2-38.5285.71-22.58-30.514.29233.33161.2217.64-15.68-5.26
23Q1 (17)21.1226.01-8.5313.5560.74-16.9712.23227.88-40.4310.18192.53-40.712.41141.0-62.111.67114.1-54.50.16-11.11-23.8119.4095.37-24.0752.34-0.36-28.18110.71-49.2640.52-10.7190.93-150.5120.921.76.19
22Q4 (16)16.76-36.52-32.288.43-60.88-56.193.73-83.71-81.123.48-81.71-78.11.00-87.37-85.820.78-83.92-80.740.18-28.0-28.09.93-63.37-57.5652.53-14.0-37.14218.18133.77124.24-118.18-2227.27-4472.7320.5733.413.84
22Q3 (15)26.4065.83-18.3221.55107.81-12.6522.90173.618.2919.03204.978.497.92218.0737.54.85214.9443.920.258.738.8927.11106.475.7761.08-16.39-12.5893.33-24.32-25.885.56123.81120.015.42-17.19-20.6
22Q2 (14)15.92-31.05-40.0810.37-36.46-48.848.37-59.23-52.586.24-63.66-59.192.49-60.85-61.281.54-58.04-54.30.239.529.5213.13-48.61-43.1673.050.23-15.99123.3356.547.25-23.33-210.0-55.5618.62-5.48-6.71
22Q1 (13)23.09-6.71-14.6116.32-15.18-20.2720.533.9-10.9717.178.06-12.046.36-9.79-24.113.67-9.38-14.650.21-16.00.025.559.19-7.6672.88-12.79-36.8378.79-19.02-11.7621.21684.8597.9819.709.024.56
21Q4 (12)24.75-23.42-3.7319.24-22.011.819.762.0739.6515.89-9.4147.277.0522.439.884.0520.1841.610.2538.890.023.40-8.724.4783.5719.61-6.8197.30-22.73-27.032.70109.73108.1118.07-6.95-15.91
21Q3 (11)32.3221.6418.2624.6721.7123.7819.369.69-36.2717.5414.72-33.695.76-10.42-54.573.370.0-50.660.18-14.29-28.025.6310.95-26.1869.87-19.64-11.56125.939.591.71-27.78-85.19-180.9519.42-2.71-8.22
21Q2 (10)26.57-1.74-2.9220.27-0.985.4617.65-23.461.3215.29-21.67-8.336.43-23.27-12.163.37-21.63-11.080.210.0-4.5523.10-16.521.0586.95-24.64-14.17115.0028.84.35-15.00-240.0-47.019.965.940
21Q1 (9)27.045.170.9720.478.319.5823.0662.9720.6119.5280.9111.168.3866.2717.534.3050.359.140.21-16.0-4.5527.6747.1814.58115.3828.6612.7989.29-33.04-8.9310.71132.14446.4318.84-12.33-9.12
20Q4 (8)25.71-5.9334.6818.90-5.17101.4914.15-53.4290.1910.79-59.2133.545.04-60.2577.462.86-58.1353.760.250.025.018.80-45.8534.3889.6813.5225.22133.33102.994.35-33.33-197.14-20.021.491.56-17.22
20Q3 (7)27.33-0.1513.5919.933.6927.5930.3874.4117.3126.4558.57101.2912.6873.22132.236.8380.21108.230.2513.648.734.7251.8878.7879.00-22.012.0165.69-40.4-40.4234.31436.27367.6521.160-3.47
20Q2 (6)27.372.211.0319.222.8935.9317.42-8.89-19.3116.68-5.01-9.597.322.66-9.183.79-3.81-11.240.220.00.022.86-5.34-15.83101.30-0.9830.73110.2012.4168.55-10.20-620.41-129.480.00-100.0-100.0
20Q1 (5)26.7840.286.3118.6899.1514.1819.12156.99-1.1417.56117.337.737.13151.06-16.93.94111.83-2.230.2210.0-8.3324.1572.62-1.35102.3042.84-14.6298.04-23.2718.151.96107.06-86.8320.73-20.15-3.18
19Q4 (4)19.09-20.660.09.38-39.950.07.44-46.780.08.08-38.510.02.84-47.990.01.86-43.290.00.20-13.040.013.99-27.960.071.62-7.520.0127.7815.890.0-27.78-116.670.025.9618.430.0
19Q3 (3)24.06-2.390.015.6210.470.013.98-35.250.013.14-28.780.05.46-32.260.03.28-23.190.00.234.550.019.42-28.50.077.44-0.060.0110.2668.630.0-12.82-137.040.021.921.060.0
19Q2 (2)24.65-2.140.014.14-13.570.021.5911.630.018.4513.190.08.06-6.060.04.275.960.00.22-8.330.027.1610.950.077.49-35.330.065.38-21.20.034.62132.420.021.691.310.0
19Q1 (1)25.190.00.016.360.00.019.340.00.016.300.00.08.580.00.04.030.00.00.240.00.024.480.00.0119.820.00.082.980.00.014.890.00.021.410.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.4912.7716.7814.855.2321.9616.8216.0814.0817.8216.20-8.1611.443.620.79-10.2322.5315.8439.00-25.76100.00-1.010.0000.00019.817.9
2022 (9)20.83-23.8714.61-30.234.294.1114.49-27.6611.95-29.9117.64-33.5611.04-24.950.886.0219.45-21.7952.53-37.14101.02-3.59-1.0200.00018.36-3.52
2021 (8)27.362.3620.949.064.120.2420.03-1.0417.05-3.5626.55-4.8414.71-7.190.83-4.624.87-0.7683.57-6.81104.7810.38-4.4100.00019.03-8.95
2020 (7)26.7314.8719.2037.834.11-12.0120.2430.4117.6826.6527.9015.015.8517.930.87-4.425.0618.3889.6825.2294.925.775.08-50.490.00020.90-8.01
2019 (6)23.2721.7113.9357.224.6712.8815.5254.7413.9668.824.2650.3113.4466.750.91-1.0921.1743.3371.62-40.5889.742.2410.26-7.690.00022.72-9.27
2018 (5)19.12-10.288.86-42.544.14-13.7310.03-44.528.27-38.716.14-48.818.06-46.690.92-15.614.77-37.01120.5313.7687.782.9111.11-24.440.00025.0422.62
2017 (4)21.31-24.0815.42-34.384.80-5.6918.08-24.9213.49-35.6731.53-32.0315.12-18.81.0923.8623.45-19.83105.95-17.0885.29-12.6114.71511.760.00020.4232.0
2016 (3)28.0737.623.5031.215.0919.624.0866.6420.9746.3446.39018.6200.88029.2555.67127.77-23.8897.60-21.282.4000.00015.47-2.89
2015 (2)20.40017.9104.25014.45014.3300.0000.0000.00018.790167.860123.970-23.9700.00015.930

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