玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)3.333.118.090.10.0-33.330.1110.057.140.020.0100.03.00-3.0-43.543.306.733.080.60-3.069.37000
23Q3 (19)3.239.12-17.390.166.6742.860.111.110.00.020.00.03.1052.7372.933.101.8221.050.62-8.3621.05000
23Q2 (18)2.9627.59-17.320.0620.0-14.290.09-25.0-18.180.02100.00.02.03-5.953.673.04-41.22-1.040.6856.7620.95000
23Q1 (17)2.32-17.73-27.730.05-66.67-44.440.1271.439.090.010.0-50.02.16-59.48-23.135.17108.3750.940.4321.55-30.82000
22Q4 (16)2.82-27.88-25.00.15114.2987.50.07-30.0-36.360.01-50.0-50.05.32197.11150.02.48-2.94-15.150.35-30.67-33.33000
22Q3 (15)3.919.2241.160.070.016.670.1-9.09-28.570.020.0100.01.79-8.44-17.352.56-16.76-49.40.51-8.4441.69000
22Q2 (14)3.5811.534.680.07-22.22-22.220.110.00.00.020.00.01.96-30.26-25.73.07-10.34-4.470.56-10.34-4.47000
22Q1 (13)3.21-14.63-12.050.0912.5-10.00.110.0-8.330.020.00.02.8031.782.343.4317.134.230.6217.1313.71000
21Q4 (12)3.7635.74-1.830.0833.33-38.460.11-21.430.00.02100.00.02.13-1.77-37.322.93-42.121.860.5347.341.86000
21Q3 (11)2.77-19.01-17.80.06-33.33-40.00.1427.277.690.01-50.0-50.02.17-17.69-27.05.0557.1431.020.36-38.27-39.17000
21Q2 (10)3.42-6.322.140.09-10.012.50.11-8.33-15.380.020.00.02.63-3.95-7.893.22-2.17-30.720.586.73-18.13000
21Q1 (9)3.65-4.737.740.1-23.08100.00.129.09-20.00.020.00.02.74-19.2845.213.2914.47-41.920.554.93-27.4000
20Q4 (8)3.8313.6557.610.1330.085.710.11-15.38-31.250.020.0100.03.3914.3917.832.87-25.55-56.380.52-12.0126.89000
20Q3 (7)3.3720.3621.220.125.066.670.130.0-18.750.020.00.02.973.8637.493.86-16.91-32.970.59-16.91-17.51000
20Q2 (6)2.85.6615.230.0860.033.330.13-13.33-27.780.020.0100.02.8651.4315.714.64-17.98-37.320.71-5.3673.57000
20Q1 (5)2.659.059.960.05-28.570.00.15-6.250.00.02100.00.01.89-34.5-9.065.66-14.03-9.060.7583.4-9.06000
19Q4 (4)2.43-12.590.00.0716.670.00.160.00.00.01-50.00.02.8833.470.06.5814.40.00.41-42.80.0000.0
19Q3 (3)2.7814.40.00.060.00.00.16-11.110.00.02100.00.02.16-12.590.05.76-22.30.00.7274.820.0000.0
19Q2 (2)2.430.830.00.0620.00.00.1820.00.00.01-50.00.02.4719.010.07.4119.010.00.41-50.410.0000.0
19Q1 (1)2.410.00.00.050.00.00.150.00.00.020.00.02.070.00.06.220.00.00.830.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.85-12.350.31-18.420.412.50.0814.292.62-6.923.4616.950.6830.3900
2022 (9)13.52-0.520.3818.750.4-16.670.070.02.8119.362.96-16.240.520.5200
2021 (8)13.597.430.32-11.110.48-7.690.070.02.35-17.263.53-14.080.52-6.9200
2020 (7)12.6525.750.3650.00.52-20.00.0740.02.8519.294.11-36.380.5511.3400
2019 (6)10.0612.530.2460.00.656.560.05-66.672.3942.196.46-5.310.50-70.3800
2018 (5)8.94-4.690.1525.00.6190.620.1536.361.6831.156.82100.011.6843.0800
2017 (4)9.388.440.1271.430.3218.520.1183.331.2858.093.419.291.1769.0700
2016 (3)8.65-14.440.07-12.50.27125.00.0620.00.812.273.12162.980.6940.2500
2015 (2)10.1100.0800.1200.0500.7901.1900.49000

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