- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 3.33 | 3.1 | 18.09 | 0.1 | 0.0 | -33.33 | 0.11 | 10.0 | 57.14 | 0.02 | 0.0 | 100.0 | 3.00 | -3.0 | -43.54 | 3.30 | 6.7 | 33.08 | 0.60 | -3.0 | 69.37 | 0 | 0 | 0 |
23Q3 (19) | 3.23 | 9.12 | -17.39 | 0.1 | 66.67 | 42.86 | 0.1 | 11.11 | 0.0 | 0.02 | 0.0 | 0.0 | 3.10 | 52.73 | 72.93 | 3.10 | 1.82 | 21.05 | 0.62 | -8.36 | 21.05 | 0 | 0 | 0 |
23Q2 (18) | 2.96 | 27.59 | -17.32 | 0.06 | 20.0 | -14.29 | 0.09 | -25.0 | -18.18 | 0.02 | 100.0 | 0.0 | 2.03 | -5.95 | 3.67 | 3.04 | -41.22 | -1.04 | 0.68 | 56.76 | 20.95 | 0 | 0 | 0 |
23Q1 (17) | 2.32 | -17.73 | -27.73 | 0.05 | -66.67 | -44.44 | 0.12 | 71.43 | 9.09 | 0.01 | 0.0 | -50.0 | 2.16 | -59.48 | -23.13 | 5.17 | 108.37 | 50.94 | 0.43 | 21.55 | -30.82 | 0 | 0 | 0 |
22Q4 (16) | 2.82 | -27.88 | -25.0 | 0.15 | 114.29 | 87.5 | 0.07 | -30.0 | -36.36 | 0.01 | -50.0 | -50.0 | 5.32 | 197.11 | 150.0 | 2.48 | -2.94 | -15.15 | 0.35 | -30.67 | -33.33 | 0 | 0 | 0 |
22Q3 (15) | 3.91 | 9.22 | 41.16 | 0.07 | 0.0 | 16.67 | 0.1 | -9.09 | -28.57 | 0.02 | 0.0 | 100.0 | 1.79 | -8.44 | -17.35 | 2.56 | -16.76 | -49.4 | 0.51 | -8.44 | 41.69 | 0 | 0 | 0 |
22Q2 (14) | 3.58 | 11.53 | 4.68 | 0.07 | -22.22 | -22.22 | 0.11 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 1.96 | -30.26 | -25.7 | 3.07 | -10.34 | -4.47 | 0.56 | -10.34 | -4.47 | 0 | 0 | 0 |
22Q1 (13) | 3.21 | -14.63 | -12.05 | 0.09 | 12.5 | -10.0 | 0.11 | 0.0 | -8.33 | 0.02 | 0.0 | 0.0 | 2.80 | 31.78 | 2.34 | 3.43 | 17.13 | 4.23 | 0.62 | 17.13 | 13.71 | 0 | 0 | 0 |
21Q4 (12) | 3.76 | 35.74 | -1.83 | 0.08 | 33.33 | -38.46 | 0.11 | -21.43 | 0.0 | 0.02 | 100.0 | 0.0 | 2.13 | -1.77 | -37.32 | 2.93 | -42.12 | 1.86 | 0.53 | 47.34 | 1.86 | 0 | 0 | 0 |
21Q3 (11) | 2.77 | -19.01 | -17.8 | 0.06 | -33.33 | -40.0 | 0.14 | 27.27 | 7.69 | 0.01 | -50.0 | -50.0 | 2.17 | -17.69 | -27.0 | 5.05 | 57.14 | 31.02 | 0.36 | -38.27 | -39.17 | 0 | 0 | 0 |
21Q2 (10) | 3.42 | -6.3 | 22.14 | 0.09 | -10.0 | 12.5 | 0.11 | -8.33 | -15.38 | 0.02 | 0.0 | 0.0 | 2.63 | -3.95 | -7.89 | 3.22 | -2.17 | -30.72 | 0.58 | 6.73 | -18.13 | 0 | 0 | 0 |
21Q1 (9) | 3.65 | -4.7 | 37.74 | 0.1 | -23.08 | 100.0 | 0.12 | 9.09 | -20.0 | 0.02 | 0.0 | 0.0 | 2.74 | -19.28 | 45.21 | 3.29 | 14.47 | -41.92 | 0.55 | 4.93 | -27.4 | 0 | 0 | 0 |
20Q4 (8) | 3.83 | 13.65 | 57.61 | 0.13 | 30.0 | 85.71 | 0.11 | -15.38 | -31.25 | 0.02 | 0.0 | 100.0 | 3.39 | 14.39 | 17.83 | 2.87 | -25.55 | -56.38 | 0.52 | -12.01 | 26.89 | 0 | 0 | 0 |
20Q3 (7) | 3.37 | 20.36 | 21.22 | 0.1 | 25.0 | 66.67 | 0.13 | 0.0 | -18.75 | 0.02 | 0.0 | 0.0 | 2.97 | 3.86 | 37.49 | 3.86 | -16.91 | -32.97 | 0.59 | -16.91 | -17.51 | 0 | 0 | 0 |
20Q2 (6) | 2.8 | 5.66 | 15.23 | 0.08 | 60.0 | 33.33 | 0.13 | -13.33 | -27.78 | 0.02 | 0.0 | 100.0 | 2.86 | 51.43 | 15.71 | 4.64 | -17.98 | -37.32 | 0.71 | -5.36 | 73.57 | 0 | 0 | 0 |
20Q1 (5) | 2.65 | 9.05 | 9.96 | 0.05 | -28.57 | 0.0 | 0.15 | -6.25 | 0.0 | 0.02 | 100.0 | 0.0 | 1.89 | -34.5 | -9.06 | 5.66 | -14.03 | -9.06 | 0.75 | 83.4 | -9.06 | 0 | 0 | 0 |
19Q4 (4) | 2.43 | -12.59 | 0.0 | 0.07 | 16.67 | 0.0 | 0.16 | 0.0 | 0.0 | 0.01 | -50.0 | 0.0 | 2.88 | 33.47 | 0.0 | 6.58 | 14.4 | 0.0 | 0.41 | -42.8 | 0.0 | 0 | 0 | 0.0 |
19Q3 (3) | 2.78 | 14.4 | 0.0 | 0.06 | 0.0 | 0.0 | 0.16 | -11.11 | 0.0 | 0.02 | 100.0 | 0.0 | 2.16 | -12.59 | 0.0 | 5.76 | -22.3 | 0.0 | 0.72 | 74.82 | 0.0 | 0 | 0 | 0.0 |
19Q2 (2) | 2.43 | 0.83 | 0.0 | 0.06 | 20.0 | 0.0 | 0.18 | 20.0 | 0.0 | 0.01 | -50.0 | 0.0 | 2.47 | 19.01 | 0.0 | 7.41 | 19.01 | 0.0 | 0.41 | -50.41 | 0.0 | 0 | 0 | 0.0 |
19Q1 (1) | 2.41 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.07 | 0.0 | 0.0 | 6.22 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 11.85 | -12.35 | 0.31 | -18.42 | 0.41 | 2.5 | 0.08 | 14.29 | 2.62 | -6.92 | 3.46 | 16.95 | 0.68 | 30.39 | 0 | 0 |
2022 (9) | 13.52 | -0.52 | 0.38 | 18.75 | 0.4 | -16.67 | 0.07 | 0.0 | 2.81 | 19.36 | 2.96 | -16.24 | 0.52 | 0.52 | 0 | 0 |
2021 (8) | 13.59 | 7.43 | 0.32 | -11.11 | 0.48 | -7.69 | 0.07 | 0.0 | 2.35 | -17.26 | 3.53 | -14.08 | 0.52 | -6.92 | 0 | 0 |
2020 (7) | 12.65 | 25.75 | 0.36 | 50.0 | 0.52 | -20.0 | 0.07 | 40.0 | 2.85 | 19.29 | 4.11 | -36.38 | 0.55 | 11.34 | 0 | 0 |
2019 (6) | 10.06 | 12.53 | 0.24 | 60.0 | 0.65 | 6.56 | 0.05 | -66.67 | 2.39 | 42.19 | 6.46 | -5.31 | 0.50 | -70.38 | 0 | 0 |
2018 (5) | 8.94 | -4.69 | 0.15 | 25.0 | 0.61 | 90.62 | 0.15 | 36.36 | 1.68 | 31.15 | 6.82 | 100.01 | 1.68 | 43.08 | 0 | 0 |
2017 (4) | 9.38 | 8.44 | 0.12 | 71.43 | 0.32 | 18.52 | 0.11 | 83.33 | 1.28 | 58.09 | 3.41 | 9.29 | 1.17 | 69.07 | 0 | 0 |
2016 (3) | 8.65 | -14.44 | 0.07 | -12.5 | 0.27 | 125.0 | 0.06 | 20.0 | 0.81 | 2.27 | 3.12 | 162.98 | 0.69 | 40.25 | 0 | 0 |
2015 (2) | 10.11 | 0 | 0.08 | 0 | 0.12 | 0 | 0.05 | 0 | 0.79 | 0 | 1.19 | 0 | 0.49 | 0 | 0 | 0 |