玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)74.64-8.47-2.561.73-92.35-85.93-6.10-121.97-137.61-13.38-175.42-205.94-1.34-149.26-172.04-0.87-140.47-153.70.08-33.33-38.466.47-81.84-69.2114.37-60.2927.51-25.00-130.56-132.35137.50656.25505.058.9959.9542.9
23Q3 (19)81.550.01-8.2622.60-9.2-29.027.77-5.61-28.017.74-17.68-47.532.72-23.81-45.162.15-28.09-48.440.12-14.290.035.62-2.97-19.5436.1955.7986.2681.82-3.5-0.6518.1819.483.0336.88-1.0715.5
23Q2 (18)81.541.417.1224.8920.132.3429.4240.975.1821.5554.4810.513.5760.8123.532.9955.7323.550.140.016.6736.7135.818.3923.239.0120.2484.78-15.22-1.0915.2206.5237.284.750.05
23Q1 (17)80.414.97-5.2720.7268.46-31.2320.8728.67-30.0413.9510.45-32.182.2219.35-25.51.9218.52-23.510.147.6916.6727.0328.65-25.1921.3189.090.33100.0029.410.00.00-100.0035.59-13.78-16.04
22Q4 (16)76.60-13.83-7.1512.30-61.36-52.6716.22-57.95-35.1712.63-62.64-29.121.86-62.5-25.91.62-61.15-23.940.138.338.3321.01-52.54-34.0611.27-42.0-36.1877.27-6.17-25.3922.7328.79736.3641.2829.287.95
22Q3 (15)88.8916.788.1531.8330.8822.5638.5737.994.4133.8173.38170.484.9671.63193.494.1772.31195.740.120.09.0944.2730.7165.6219.430.57-0.4182.35-3.92-36.6517.6523.53158.8231.93-14.3-18.11
22Q2 (14)76.12-10.32-4.6524.32-19.2814.527.97-6.2462.0519.50-5.2444.692.89-3.02502.082.42-3.59490.240.120.09.0933.87-6.2634.0919.32-9.04-20.085.71-14.29-31.4314.290157.1437.26-12.1-16.21
22Q1 (13)84.882.881.7630.1315.93113.3929.8319.22201.6220.5715.431446.622.9818.731762.52.5117.841573.330.120.020.036.1313.489.6621.2420.27-10.34100.00-3.45-33.330.00100.0100.042.3910.85-14.12
21Q4 (12)82.500.38-1.4825.990.0889.0225.0226.11146.0217.8242.56329.342.5148.52413.752.1351.06432.810.129.0933.3331.8619.1952.9517.66-9.48-14.81103.57-20.33-27.5-3.5788.191.6738.24-1.92-28.83
21Q3 (11)82.192.965.1825.9722.2711.9919.8414.95-18.4212.50249.16-33.121.69252.08-34.51.41243.9-35.910.110.0-8.3326.735.82-18.0819.51-19.21-8.36130.004.035.91-30.00-20.0-790.038.99-12.32-2.62
21Q2 (10)79.83-4.29-2.2821.2450.4210.1717.2674.5226.633.58169.178.160.48200.06.670.41173.330.00.1110.0-8.3325.2632.614.9224.151.9448.52125.00-16.67-16.67-25.0050.040.044.47-9.91-2.41
21Q1 (9)83.41-0.395.1714.122.69-49.069.89-2.75-66.51.33117.12-93.590.16120.0-95.20.15123.44-94.70.1011.11-23.0819.05-8.55-48.7123.6914.2842.28150.005.060.34-50.00-16.67-875.049.36-8.1323.4
20Q4 (8)83.747.175.7313.75-40.71-40.0610.17-58.18-49.45-7.77-141.57-163.64-0.80-131.01-137.56-0.64-129.09-135.960.09-25.0-35.7120.83-36.16-23.3920.73-2.63-2.63142.8649.3526.37-42.86-1085.71-228.5753.7334.1927.05
20Q3 (7)78.14-4.35-4.6623.1920.28-22.8524.3278.43-25.0518.69464.65-12.382.58473.33-27.732.20436.59-24.140.120.0-7.6932.6348.45-19.9121.2930.93-4.6195.65-36.234.624.35110.43-49.2840.04-12.1414.14
20Q2 (6)81.693.00.7919.28-30.45-40.5113.63-53.83-60.093.31-84.05-83.830.45-86.49-89.260.41-85.51-87.270.12-7.69-25.021.98-40.82-46.7416.26-2.34-38.1150.0060.3457.32-41.67-745.83-995.8345.5713.9325.5
20Q1 (5)79.310.1411.2727.7220.84229.2229.5246.72165.7120.7569.94159.383.3356.34243.32.8358.99245.120.13-7.1430.037.1436.5975.7716.65-21.79-54.2793.55-17.2524.736.45149.46-74.1940.00-5.41-18.62
19Q4 (4)79.20-3.370.022.94-23.690.020.12-38.00.012.21-42.760.02.13-40.340.01.78-38.620.00.147.690.027.19-33.260.021.29-4.610.0113.0423.640.0-13.04-252.170.042.2920.550.0
19Q3 (3)81.961.120.030.06-7.250.032.45-4.980.021.334.20.03.57-14.80.02.90-9.940.00.13-18.750.040.74-1.280.022.32-15.040.091.43-4.110.08.5784.290.035.08-3.390.0
19Q2 (2)81.0513.710.032.41284.920.034.15207.380.020.47155.880.04.19331.960.03.22292.680.00.1660.00.041.2795.310.026.27-27.850.095.3527.130.04.65-81.40.036.31-26.120.0
19Q1 (1)71.280.00.08.420.00.011.110.00.08.000.00.00.970.00.00.820.00.00.100.00.021.130.00.036.410.00.075.000.00.025.000.00.049.150.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)79.68-2.3117.93-26.46.6141.0518.71-33.0810.64-50.674.94-60.644.75-56.940.41-19.6127.11-19.2914.3727.5196.4610.354.42-64.856.18-44.4241.769.41
2022 (9)81.56-0.524.369.244.69-26.1227.9650.4821.57127.2912.55155.611.03163.250.5118.633.5928.511.27-36.1887.41-27.4912.59011.12-32.8538.17-9.78
2021 (8)81.971.8522.303.06.35-11.4118.58-8.659.49-6.784.91-9.914.19-8.910.43-2.2726.14-9.6417.66-14.81120.5512.92-20.55016.56-15.3942.31-4.12
2020 (7)80.481.7121.65-13.987.167.1820.34-21.7410.18-37.665.45-51.34.60-53.30.44-26.6728.93-14.0320.73-2.63106.769.78-6.76019.5828.1344.1310.91
2019 (6)79.1311.0625.17-3.826.68144.2925.99-14.7916.33-24.7511.19-28.919.85-29.940.60-7.6933.65-0.2721.29164.897.2513.082.75-80.3415.28756.9439.795.57
2018 (5)71.25-7.3626.179.592.74-33.8530.5019.021.7075.4215.7452.6714.0670.840.650.033.749.448.04-58.3286.00-8.6214.0090.41.78037.69-1.36
2017 (4)76.919.2523.8844.994.14-15.2325.6347.3812.3755.0110.31-7.378.2324.130.65-15.5830.8328.5719.29-51.4294.12-1.297.3558.090.00038.21-0.16
2016 (3)70.403.1216.4713.434.885.8517.393.397.98-16.9611.13-93.866.63-51.820.77-36.3623.98-14.6939.71-87.6895.3510.254.65-65.580.00038.272.77
2015 (2)68.27-3.4214.52478.494.61-8.3516.82248.249.6198.96181.35013.7655.661.210.8328.1148.03322.23-47.9186.4994.5913.51-69.590.00037.24140.41
2014 (1)70.6902.5105.0304.8304.8300.0008.8401.20018.990618.556.0844.44044.4400.00015.490

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