玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.39-13.120.720.05-44.44-16.670.5236.8430.00.39-18.75-2.53.60-36.05-17.2737.4157.5229.0628.06-6.47-3.21650.00.0
23Q3 (19)1.61.2722.140.0912.512.50.3811.7635.710.486.6723.085.6211.09-7.8923.7510.3711.1230.005.330.771650.038.66
23Q2 (18)1.586.7627.420.0860.00.00.34-2.869.680.45-2.1773.085.0649.87-21.5221.52-9.01-13.9228.48-8.3735.831650.038.66
23Q1 (17)1.487.2524.370.05-16.6725.00.35-12.56.060.4615.058.623.38-22.30.5123.65-18.41-14.7231.087.2327.541650.038.66
22Q4 (16)1.385.3422.120.06-25.020.00.442.8637.930.42.5637.934.35-28.8-1.7428.9935.6112.9428.99-2.6412.9416538.6638.66
22Q3 (15)1.315.6529.70.080.0100.00.28-9.687.690.3950.056.06.11-5.3454.221.37-14.5-16.9729.7741.9820.271190.00.85
22Q2 (14)1.244.230.530.08100.0166.670.31-6.066.90.26-10.348.336.4591.94104.325.00-9.85-18.120.97-13.96-17.01190.00.85
22Q1 (13)1.195.3141.670.04-20.033.330.3313.7922.220.290.07.413.36-24.03-5.8827.738.06-13.7324.37-5.04-24.181190.00.85
21Q4 (12)1.1311.8856.940.0525.066.670.2911.5416.00.2916.020.834.4211.736.1925.66-0.31-26.0925.663.68-23.011190.850.85
21Q3 (11)1.016.326.320.0433.3333.330.26-10.3413.040.254.17-3.853.9625.4125.4125.74-15.676.3324.75-2.02-9.561180.0-4.07
21Q2 (10)0.9513.14.40.030.0-50.00.297.4111.540.24-11.110.03.16-11.58-52.1130.53-5.036.8425.26-21.4-4.211180.0-4.07
21Q1 (9)0.8416.67-20.00.030.0-40.00.278.08.00.2712.58.03.57-14.29-25.032.14-7.4335.032.14-3.5735.01180.043.9
20Q4 (8)0.72-24.21-36.840.030.0-40.00.258.70.00.24-7.69-14.294.1731.94-5.034.7243.4258.3333.3321.7935.71118-4.0743.9
20Q3 (7)0.954.4-12.040.03-50.0-50.00.23-11.54-8.00.268.3318.183.16-52.11-43.1624.21-15.264.5927.373.7734.351230.050.0
20Q2 (6)0.91-13.33-27.780.0620.00.00.264.00.00.24-4.0-11.116.5938.4638.4628.5720.038.4626.3710.7723.0812350.050.0
20Q1 (5)1.05-7.8947.890.050.025.00.250.0-3.850.25-10.7166.674.768.57-15.4823.818.57-34.9823.81-3.0612.7820.00.0
19Q4 (4)1.145.560.00.05-16.670.00.250.00.00.2827.270.04.39-21.050.021.93-5.260.024.5620.570.0820.00.0
19Q3 (3)1.08-14.290.00.060.00.00.25-3.850.00.22-18.520.05.5616.670.023.1512.180.020.37-4.940.0820.00.0
19Q2 (2)1.2677.460.00.0650.00.00.260.00.00.2780.00.04.76-15.480.020.63-43.650.021.431.430.0820.00.0
19Q1 (1)0.710.00.00.040.00.00.260.00.00.150.00.05.630.00.036.620.00.021.130.00.0820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.0518.160.287.691.5920.451.7733.084.63-8.8626.281.9429.2612.631650.0
2022 (9)5.1229.950.2662.51.3218.921.3326.675.0825.0525.78-8.4925.98-2.5316538.66
2021 (8)3.948.540.160.01.1111.01.057.144.06-7.8728.172.2726.65-1.291190.85
2020 (7)3.63-13.370.16-20.01.0-1.960.987.694.41-7.6627.5513.1627.0024.31118-4.07
2019 (6)4.1927.360.211.111.0217.240.91121.954.77-12.7624.34-7.9421.7274.2812350.0
2018 (5)3.2923.680.1838.460.87-1.140.412.55.4711.9526.44-20.0712.46-17.13826.49
2017 (4)2.668.130.1318.180.886.020.45.264.899.333.08-1.9515.04-2.657720.31
2016 (3)2.4613.360.1110.00.8320.290.380.04.47-2.9733.746.1115.45-11.7964-4.48
2015 (2)2.1721.230.125.00.6913.110.38-29.634.613.1131.80-6.6917.51-41.95670
2014 (1)1.7900.0800.6100.5404.47034.08030.17000

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