- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 76.72 | 2.25 | 23.23 | 15.54 | 5.57 | -0.89 | 5.52 | 0.55 | 19.22 | 0 | 0 | 0 | 20.26 | 3.25 | -19.57 | 7.19 | -1.67 | -3.25 | 0.00 | 0 | 0 | 2742 | 0.0 | 0.0 |
| 23Q3 (19) | 75.03 | 8.42 | 26.87 | 14.72 | 0.68 | -6.66 | 5.49 | 1.48 | 24.21 | 0 | 0 | 0 | 19.62 | -7.14 | -26.43 | 7.32 | -6.41 | -2.1 | 0.00 | 0 | 0 | 2742 | 0.0 | 20.0 |
| 23Q2 (18) | 69.2 | 5.41 | 26.67 | 14.62 | 0.14 | -7.64 | 5.41 | 14.14 | 19.43 | 0 | 0 | 0 | 21.13 | -5.0 | -27.09 | 7.82 | 8.28 | -5.72 | 0.00 | 0 | 0 | 2742 | 0.0 | 20.0 |
| 23Q1 (17) | 65.65 | 5.44 | 26.62 | 14.6 | -6.89 | -6.77 | 4.74 | 2.38 | 28.8 | 0 | 0 | 0 | 22.24 | -11.7 | -26.37 | 7.22 | -2.91 | 1.73 | 0.00 | 0 | 0 | 2742 | 0.0 | 20.0 |
| 22Q4 (16) | 62.26 | 5.28 | 22.27 | 15.68 | -0.57 | 12.89 | 4.63 | 4.75 | 0.87 | 0 | 0 | 0 | 25.18 | -5.55 | -7.67 | 7.44 | -0.5 | -17.5 | 0.00 | 0 | 0 | 2742 | 20.0 | 20.0 |
| 22Q3 (15) | 59.14 | 8.26 | 31.22 | 15.77 | -0.38 | 23.2 | 4.42 | -2.43 | 14.51 | 0 | 0 | 0 | 26.67 | -7.98 | -6.11 | 7.47 | -9.87 | -12.73 | 0.00 | 0 | 0 | 2285 | 0.0 | 8.91 |
| 22Q2 (14) | 54.63 | 5.36 | 28.84 | 15.83 | 1.09 | 26.24 | 4.53 | 23.1 | 86.42 | 0 | 0 | 0 | 28.98 | -4.06 | -2.02 | 8.29 | 16.83 | 44.69 | 0.00 | 0 | 0 | 2285 | 0.0 | 8.91 |
| 22Q1 (13) | 51.85 | 1.83 | 25.85 | 15.66 | 12.74 | 35.35 | 3.68 | -19.83 | 11.85 | 0 | 0 | 0 | 30.20 | 10.72 | 7.55 | 7.10 | -21.26 | -11.12 | 0.00 | 0 | 0 | 2285 | 0.0 | 8.91 |
| 21Q4 (12) | 50.92 | 12.98 | 28.72 | 13.89 | 8.52 | 42.75 | 4.59 | 18.91 | 41.23 | 0 | 0 | 0 | 27.28 | -3.95 | 10.91 | 9.01 | 5.25 | 9.72 | 0.00 | 0 | 0 | 2285 | 8.91 | 8.91 |
| 21Q3 (11) | 45.07 | 6.3 | 19.8 | 12.8 | 2.07 | 40.35 | 3.86 | 58.85 | 13.86 | 0 | 0 | 0 | 28.40 | -3.97 | 17.15 | 8.56 | 49.44 | -4.96 | 0.00 | 0 | 0 | 2098 | 0.0 | 42.62 |
| 21Q2 (10) | 42.4 | 2.91 | 22.33 | 12.54 | 8.38 | 37.8 | 2.43 | -26.14 | -19.0 | 0 | 0 | 0 | 29.58 | 5.32 | 12.65 | 5.73 | -28.23 | -33.79 | 0.00 | 0 | 0 | 2098 | 0.0 | 42.62 |
| 21Q1 (9) | 41.2 | 4.15 | 18.36 | 11.57 | 18.91 | 28.99 | 3.29 | 1.23 | 1.23 | 0 | 0 | 0 | 28.08 | 14.18 | 8.98 | 7.99 | -2.8 | -14.47 | 0.00 | 0 | 0 | 2098 | 0.0 | 53.47 |
| 20Q4 (8) | 39.56 | 5.16 | 26.71 | 9.73 | 6.69 | 26.69 | 3.25 | -4.13 | 22.18 | 0 | 0 | 0 | 24.60 | 1.46 | -0.02 | 8.22 | -8.83 | -3.58 | 0.00 | 0 | 0 | 2098 | 42.62 | 53.47 |
| 20Q3 (7) | 37.62 | 8.54 | 23.95 | 9.12 | 0.22 | 29.36 | 3.39 | 13.0 | 19.37 | 0 | 0 | 0 | 24.24 | -7.67 | 4.36 | 9.01 | 4.11 | -3.7 | 0.00 | 0 | 0 | 1471 | 0.0 | 7.61 |
| 20Q2 (6) | 34.66 | -0.43 | -41.85 | 9.1 | 1.45 | -39.53 | 3.0 | -7.69 | -46.33 | 0 | 0 | 0 | 26.26 | 1.89 | 3.97 | 8.66 | -7.29 | -7.72 | 0.00 | 0 | 0 | 1471 | 7.61 | 7.61 |
| 20Q1 (5) | 34.81 | 11.5 | 7.77 | 8.97 | 16.8 | -3.76 | 3.25 | 22.18 | 11.3 | 0 | 0 | 0 | 25.77 | 4.75 | -10.7 | 9.34 | 9.58 | 3.28 | 0.00 | 0 | 0 | 1367 | 0.0 | 0.0 |
| 19Q4 (4) | 31.22 | 2.87 | 0.0 | 7.68 | 8.94 | 0.0 | 2.66 | -6.34 | 0.0 | 0 | 0 | 0.0 | 24.60 | 5.9 | 0.0 | 8.52 | -8.95 | 0.0 | 0.00 | 0 | 0.0 | 1367 | 0.0 | 0.0 |
| 19Q3 (3) | 30.35 | -49.08 | 0.0 | 7.05 | -53.16 | 0.0 | 2.84 | -49.19 | 0.0 | 0 | 0 | 0.0 | 23.23 | -8.01 | 0.0 | 9.36 | -0.23 | 0.0 | 0.00 | 0 | 0.0 | 1367 | 0.0 | 0.0 |
| 19Q2 (2) | 59.6 | 84.52 | 0.0 | 15.05 | 61.48 | 0.0 | 5.59 | 91.44 | 0.0 | 0 | 0 | 0.0 | 25.25 | -12.49 | 0.0 | 9.38 | 3.75 | 0.0 | 0.00 | 0 | 0.0 | 1367 | 0.0 | 0.0 |
| 19Q1 (1) | 32.3 | 0.0 | 0.0 | 9.32 | 0.0 | 0.0 | 2.92 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 28.85 | 0.0 | 0.0 | 9.04 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1367 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 286.6 | 25.77 | 59.47 | -5.51 | 21.15 | 22.47 | 0 | 0 | 20.75 | -24.88 | 7.38 | -2.63 | 0.00 | 0 | 2742 | 0.0 |
| 2022 (9) | 227.87 | 26.89 | 62.94 | 23.9 | 17.27 | 21.88 | 0 | 0 | 27.62 | -2.36 | 7.58 | -3.95 | 0.00 | 0 | 2742 | 20.0 |
| 2021 (8) | 179.58 | 22.45 | 50.8 | 42.26 | 14.17 | 9.76 | 0 | 0 | 28.29 | 16.18 | 7.89 | -10.36 | 0.00 | 0 | 2285 | 8.91 |
| 2020 (7) | 146.66 | 6.88 | 35.71 | 5.12 | 12.91 | 8.49 | 0 | 0 | 24.35 | -1.64 | 8.80 | 1.5 | 0.00 | 0 | 2098 | 42.62 |
| 2019 (6) | 137.22 | 23.81 | 33.97 | 21.58 | 11.9 | 22.3 | 0 | 0 | 24.76 | -1.8 | 8.67 | -1.22 | 0.00 | 0 | 1471 | 7.61 |
| 2018 (5) | 110.83 | 11.66 | 27.94 | 13.53 | 9.73 | -42.36 | 0 | 0 | 25.21 | 1.68 | 8.78 | -48.38 | 0.00 | 0 | 1367 | 157.92 |
| 2017 (4) | 99.26 | -19.47 | 24.61 | -8.34 | 16.88 | 25.97 | 0 | 0 | 24.79 | 13.82 | 17.01 | 56.43 | 0.00 | 0 | 530 | 0.0 |
| 2016 (3) | 123.26 | -2.03 | 26.85 | 0.07 | 13.4 | -7.52 | 0 | 0 | 21.78 | 2.15 | 10.87 | -5.6 | 0.00 | 0 | 530 | 0 |
| 2015 (2) | 125.82 | 2.84 | 26.83 | 7.58 | 14.49 | 9.28 | 0 | 0 | 21.32 | 4.6 | 11.52 | 6.25 | 0.00 | 0 | 0 | 0 |
| 2014 (1) | 122.34 | 35.87 | 24.94 | 15.68 | 13.26 | 19.03 | 0 | 0 | 20.39 | 0 | 10.84 | 0 | 0.00 | 0 | 0 | 0 |
