玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)49.832.05-2.452.01180.72-87.491.34219.05-91.341.19147.92-92.060.12200.0-94.50.11175.0-94.30.0912.5-30.7716.71-1.99-33.989.233.71-31.83160.00128.2453.91-50.00-107.5-1164.2943.25-10.2723.82
23Q3 (19)48.831.62-4.2-2.49-240.68-111.950.42-88.98-98.160.48-86.96-97.360.04-88.57-98.630.04-87.5-98.390.08-11.11-42.8617.05-10.03-47.138.90-39.04-33.08-566.67-1320.51-719.79666.671144.447677.7848.208.0742.27
23Q2 (18)48.054.5-11.491.77118.63-93.053.81141.1-85.543.68166.55-82.490.35174.47-89.30.32176.19-88.570.0912.5-30.7718.95161.02-46.6614.6062.22-27.8346.43-54.3-52.0353.571787.51571.4344.60-12.0731.6
23Q1 (17)45.98-9.98-11.92-9.50-159.12-163.42-9.27-159.92-154.53-5.53-136.89-140.78-0.47-121.56-131.76-0.42-121.76-132.560.08-38.46-20.07.26-71.32-75.239.00-33.53-34.35101.59-2.2815.51-3.1719.73-126.3350.7245.220.88
22Q4 (16)51.080.22-7.1816.07-22.89-41.9915.47-32.06-44.1114.99-17.5-31.892.18-25.09-42.331.93-22.49-41.870.13-7.14-13.3325.31-21.52-28.5613.541.8-13.09103.9513.73.66-3.95-146.14034.933.120.08
22Q3 (15)50.97-6.12-3.8720.84-18.21-17.622.77-13.59-11.2318.17-13.56-11.452.91-11.01-8.492.49-11.07-8.790.147.697.6932.25-9.23-6.2213.30-34.267.6191.43-5.54-7.278.57167.43508.5733.88-0.035.91
22Q2 (14)54.294.00.8225.4870.09-1.5826.3555.02.0921.0255.011.793.27120.957.572.80117.058.950.1330.08.3335.5321.221.7520.2347.56-5.5196.7910.07-3.213.21-73.42968.5933.89-19.23-2.0
22Q1 (13)52.20-5.14-3.4214.98-45.92-31.1617.00-38.58-21.6213.56-38.39-34.41.48-60.85-37.021.29-61.14-36.760.10-33.330.029.31-17.27-11.6413.71-12.0-8.7287.94-12.31-12.5512.0602221.9941.9644.246.61
21Q4 (12)55.033.790.9527.709.53-3.5927.687.910.0722.017.26-1.653.7818.8711.53.3221.6113.70.1515.3815.3835.433.02-2.9615.5826.051.23100.281.72-3.380.00-100.0100.029.09-9.07-3.1
21Q3 (11)53.02-1.54-3.6225.29-2.32-18.1625.65-0.62-15.1220.52-0.63-14.033.184.61-26.052.736.23-23.740.138.33-13.3334.39-1.52-9.2412.36-42.27-27.2198.59-1.41-3.531.41481.69163.9131.99-7.4910.04
21Q2 (10)53.85-0.37-0.5425.8918.98-7.4425.8118.99-5.620.65-0.1-6.393.0429.36-14.372.5725.98-11.990.1220.0-7.6934.925.28-3.3821.4142.54-8.43100.00-0.56-2.36-0.3735.0684.7734.58-12.140
21Q1 (9)54.05-0.842.7821.76-24.26-10.1921.69-21.58-13.7920.67-7.643.972.35-30.68-14.232.04-30.14-10.920.10-23.08-9.0933.17-9.15-4.9315.02-2.4-23.05100.57-3.114.72-0.5785.02-116.1239.3631.1116.0
20Q4 (8)54.51-0.911.628.73-7.02-5.7727.66-8.4734.422.38-6.2436.053.39-21.1630.382.92-18.4434.560.13-13.330.036.51-3.6426.4615.39-9.36-24.26103.791.55-30.02-3.79-72.1192.1530.023.2723.64
20Q3 (7)55.011.610.430.9010.4810.2430.2210.536.2623.878.26.284.3021.136.973.5822.69.820.1515.387.1437.894.849.616.98-27.37-15.02102.20-0.213.53-2.209.01-272.4529.070-13.09
20Q2 (6)54.142.954.3227.9715.4434.1527.348.6623.0422.0610.9725.73.5529.5684.92.9227.5187.180.1318.1844.4436.143.5812.6223.3819.77-13.54102.426.659.01-2.42-168.73-140.10.00-100.0-100.0
20Q1 (5)52.59-1.983.9724.23-20.5328.7525.1622.2527.9819.8820.8528.012.745.3880.262.295.5377.520.11-15.3837.534.8920.8514.2819.52-3.946.2696.04-35.250.253.52107.3-16.1233.9339.74-17.18
19Q4 (4)53.65-2.080.030.498.780.020.58-27.640.016.45-26.760.02.60-35.320.02.17-33.440.00.13-7.140.028.87-16.490.020.321.70.0148.3150.230.0-48.31-3880.190.024.28-27.410.0
19Q3 (3)54.795.570.028.0334.440.028.4427.990.022.4627.980.04.02109.370.03.26108.970.00.1455.560.034.577.730.019.98-26.110.098.725.070.01.28-78.840.033.45-19.090.0
19Q2 (2)51.902.610.020.8510.790.022.2213.020.017.5513.010.01.9226.320.01.5620.930.00.0912.50.032.095.110.027.0447.20.093.96-1.920.06.0443.760.041.340.90.0
19Q1 (1)50.580.00.018.820.00.019.660.00.015.530.00.01.520.00.01.290.00.00.080.00.030.530.00.018.370.00.095.800.00.04.200.00.040.970.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)48.23-7.48-1.83014.6360.96-0.7300.09-99.480.03-99.690.04-99.530.33-32.6515.19-50.599.23-31.83252.38165.2-152.3800.47-31.2846.5330.41
2022 (9)52.13-3.5219.74-22.569.0910.1620.74-18.7917.24-18.029.76-20.138.54-19.360.49-2.030.74-11.1813.54-13.0995.16-4.664.842518.240.6930.0735.687.57
2021 (8)54.03-0.2225.49-9.618.254.2925.54-8.0321.03-5.2312.22-11.7110.59-10.030.50-5.6634.61-5.1315.581.2399.82-1.620.1800.53-6.7233.177.24
2020 (7)54.151.9228.209.777.915.9427.7719.1822.1920.2113.8439.3811.7740.620.5317.7836.4815.2615.39-24.26101.45-7.99-1.5400.57-18.830.93-8.03
2019 (6)53.13-0.2425.69-6.247.4726.2523.30-16.7918.46-15.489.93-17.398.37-18.970.45-4.2631.65-8.7420.3219.6110.2712.6-10.2700.70-1.7433.63-1.61
2018 (5)53.26-3.8527.40-4.995.9217.9528.00-4.0421.84-7.7712.02-30.810.33-25.310.47-18.9734.68-0.616.998.7797.93-0.872.0770.850.71034.184.37
2017 (4)55.396.1728.842.235.0228.8829.181.8123.681.6317.37-44.8413.83-34.080.58-35.5634.895.2815.62-66.5798.790.411.21-24.890.00032.752.96
2016 (3)52.171.0528.21-3.293.89-12.8128.66-3.0823.30-2.831.49-27.9120.98-23.430.90-21.0533.14-4.7246.73-20.5798.39-0.241.6117.510.00031.81-8.75
2015 (2)51.638.4429.1730.344.46-15.1129.5731.0123.9729.9943.6820.5627.4021.191.14-5.034.7820.6458.83-6.0198.63-0.541.3764.710.00034.86-10.98
2014 (1)47.61022.3805.263.1222.57018.44036.23022.6101.20-25.4728.8381.7862.59-3.3499.17-0.830.8300.00039.160.98

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