- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.72 | 11.56 | -32.64 | 0.61 | 5.17 | 7.02 | 0.67 | 1.52 | -5.63 | 2.41 | 4.33 | -11.72 | 7.90 | -5.73 | 58.86 | 8.68 | -9.0 | 40.08 | 31.22 | -6.48 | 31.05 | 1289 | 0.0 | 0.0 |
| 23Q3 (19) | 6.92 | -6.99 | -43.65 | 0.58 | 11.54 | 26.09 | 0.66 | 3.12 | -13.16 | 2.31 | 0.87 | -7.23 | 8.38 | 19.92 | 123.75 | 9.54 | 10.87 | 54.11 | 33.38 | 8.45 | 64.63 | 1289 | 0.0 | 8.96 |
| 23Q2 (18) | 7.44 | 10.22 | -37.22 | 0.52 | 6.12 | 13.04 | 0.64 | 4.92 | -8.57 | 2.29 | -13.26 | 1.33 | 6.99 | -3.72 | 80.05 | 8.60 | -4.81 | 45.62 | 30.78 | -21.3 | 61.39 | 1289 | 0.0 | 8.96 |
| 23Q1 (17) | 6.75 | -41.1 | -18.58 | 0.49 | -14.04 | 13.95 | 0.61 | -14.08 | 1.67 | 2.64 | -3.3 | 28.16 | 7.26 | 45.95 | 39.95 | 9.04 | 45.87 | 24.86 | 39.11 | 64.18 | 57.39 | 1289 | 0.0 | 8.96 |
| 22Q4 (16) | 11.46 | -6.68 | -9.98 | 0.57 | 23.91 | -3.39 | 0.71 | -6.58 | 10.94 | 2.73 | 9.64 | 20.8 | 4.97 | 32.78 | 7.32 | 6.20 | 0.11 | 23.23 | 23.82 | 17.48 | 34.18 | 1289 | 8.96 | 8.96 |
| 22Q3 (15) | 12.28 | 3.63 | 10.83 | 0.46 | 0.0 | -2.13 | 0.76 | 8.57 | 33.33 | 2.49 | 10.18 | 22.66 | 3.75 | -3.5 | -11.69 | 6.19 | 4.77 | 20.3 | 20.28 | 6.32 | 10.67 | 1183 | 0.0 | 9.54 |
| 22Q2 (14) | 11.85 | 42.94 | 13.07 | 0.46 | 6.98 | 6.98 | 0.7 | 16.67 | 12.9 | 2.26 | 9.71 | 20.21 | 3.88 | -25.16 | -5.39 | 5.91 | -18.38 | -0.15 | 19.07 | -23.25 | 6.31 | 1183 | 0.0 | 9.54 |
| 22Q1 (13) | 8.29 | -34.88 | 2.22 | 0.43 | -27.12 | 0.0 | 0.6 | -6.25 | 9.09 | 2.06 | -8.85 | 25.61 | 5.19 | 11.92 | -2.17 | 7.24 | 43.96 | 6.72 | 24.85 | 39.97 | 22.88 | 1183 | 0.0 | 9.54 |
| 21Q4 (12) | 12.73 | 14.89 | 21.35 | 0.59 | 25.53 | 59.46 | 0.64 | 12.28 | 18.52 | 2.26 | 11.33 | 26.26 | 4.63 | 9.26 | 31.4 | 5.03 | -2.27 | -2.34 | 17.75 | -3.1 | 4.04 | 1183 | 9.54 | 9.54 |
| 21Q3 (11) | 11.08 | 5.73 | -7.74 | 0.47 | 9.3 | 2.17 | 0.57 | -8.06 | -10.94 | 2.03 | 7.98 | 12.78 | 4.24 | 3.38 | 10.75 | 5.14 | -13.04 | -3.46 | 18.32 | 2.13 | 22.24 | 1080 | 0.0 | 15.26 |
| 21Q2 (10) | 10.48 | 29.22 | -0.85 | 0.43 | 0.0 | -24.56 | 0.62 | 12.73 | 10.71 | 1.88 | 14.63 | 21.29 | 4.10 | -22.61 | -23.91 | 5.92 | -12.77 | 11.67 | 17.94 | -11.29 | 22.33 | 1080 | 0.0 | 15.26 |
| 21Q1 (9) | 8.11 | -22.69 | -9.89 | 0.43 | 16.22 | -4.44 | 0.55 | 1.85 | 3.77 | 1.64 | -8.38 | 4.46 | 5.30 | 50.32 | 6.04 | 6.78 | 31.74 | 15.16 | 20.22 | 18.51 | 15.92 | 1080 | 0.0 | 15.26 |
| 20Q4 (8) | 10.49 | -12.66 | 4.07 | 0.37 | -19.57 | -13.95 | 0.54 | -15.62 | 5.88 | 1.79 | -0.56 | 28.78 | 3.53 | -7.91 | -17.32 | 5.15 | -3.4 | 1.74 | 17.06 | 13.85 | 23.74 | 1080 | 15.26 | 15.26 |
| 20Q3 (7) | 12.01 | 13.62 | 8.98 | 0.46 | -19.3 | -11.54 | 0.64 | 14.29 | 12.28 | 1.8 | 16.13 | -2.7 | 3.83 | -28.97 | -18.83 | 5.33 | 0.58 | 3.03 | 14.99 | 2.21 | -10.72 | 937 | 0.0 | 5.16 |
| 20Q2 (6) | 10.57 | 17.44 | 57.76 | 0.57 | 26.67 | 62.86 | 0.56 | 5.66 | 27.27 | 1.55 | -1.27 | 20.16 | 5.39 | 7.85 | 3.23 | 5.30 | -10.03 | -19.33 | 14.66 | -15.94 | -23.84 | 937 | 0.0 | 5.16 |
| 20Q1 (5) | 9.0 | -10.71 | 48.51 | 0.45 | 4.65 | 36.36 | 0.53 | 3.92 | 26.19 | 1.57 | 12.95 | 33.05 | 5.00 | 17.21 | -8.18 | 5.89 | 16.39 | -15.03 | 17.44 | 26.5 | -10.41 | 937 | 0.0 | 5.16 |
| 19Q4 (4) | 10.08 | -8.53 | 0.0 | 0.43 | -17.31 | 0.0 | 0.51 | -10.53 | 0.0 | 1.39 | -24.86 | 0.0 | 4.27 | -9.6 | 0.0 | 5.06 | -2.18 | 0.0 | 13.79 | -17.86 | 0.0 | 937 | 5.16 | 0.0 |
| 19Q3 (3) | 11.02 | 64.48 | 0.0 | 0.52 | 48.57 | 0.0 | 0.57 | 29.55 | 0.0 | 1.85 | 43.41 | 0.0 | 4.72 | -9.67 | 0.0 | 5.17 | -21.24 | 0.0 | 16.79 | -12.81 | 0.0 | 891 | 0.0 | 0.0 |
| 19Q2 (2) | 6.7 | 10.56 | 0.0 | 0.35 | 6.06 | 0.0 | 0.44 | 4.76 | 0.0 | 1.29 | 9.32 | 0.0 | 5.22 | -4.07 | 0.0 | 6.57 | -5.25 | 0.0 | 19.25 | -1.12 | 0.0 | 891 | 0.0 | 0.0 |
| 19Q1 (1) | 6.06 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 5.45 | 0.0 | 0.0 | 6.93 | 0.0 | 0.0 | 19.47 | 0.0 | 0.0 | 891 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 28.84 | -34.29 | 2.2 | 15.18 | 2.59 | -6.16 | 9.65 | 1.15 | 7.63 | 75.29 | 8.98 | 42.81 | 33.46 | 53.94 | 1289 | 0.0 |
| 2022 (9) | 43.89 | 3.49 | 1.91 | -0.52 | 2.76 | 15.97 | 9.54 | 22.15 | 4.35 | -3.88 | 6.29 | 12.06 | 21.74 | 18.03 | 1289 | 8.96 |
| 2021 (8) | 42.41 | 0.78 | 1.92 | 3.78 | 2.38 | 4.39 | 7.81 | 16.39 | 4.53 | 2.98 | 5.61 | 3.57 | 18.42 | 15.49 | 1183 | 9.54 |
| 2020 (7) | 42.08 | 24.24 | 1.85 | 13.5 | 2.28 | 16.92 | 6.71 | 17.72 | 4.40 | -8.65 | 5.42 | -5.89 | 15.95 | -5.25 | 1080 | 15.26 |
| 2019 (6) | 33.87 | 3.29 | 1.63 | 18.98 | 1.95 | 4.28 | 5.7 | 8.78 | 4.81 | 15.18 | 5.76 | 0.95 | 16.83 | 5.31 | 937 | 5.16 |
| 2018 (5) | 32.79 | 5.43 | 1.37 | -3.52 | 1.87 | 3.31 | 5.24 | 4.17 | 4.18 | -8.49 | 5.70 | -2.01 | 15.98 | -1.19 | 891 | 3.12 |
| 2017 (4) | 31.1 | 19.85 | 1.42 | 18.33 | 1.81 | 35.07 | 5.03 | 36.68 | 4.57 | -1.26 | 5.82 | 12.71 | 16.17 | 14.05 | 864 | 14.29 |
| 2016 (3) | 25.95 | 50.43 | 1.2 | 36.36 | 1.34 | 19.64 | 3.68 | 96.79 | 4.62 | -9.35 | 5.16 | -20.47 | 14.18 | 30.82 | 756 | 36.71 |
| 2015 (2) | 17.25 | 61.97 | 0.88 | 18.92 | 1.12 | 31.76 | 1.87 | 73.15 | 5.10 | -26.58 | 6.49 | -18.65 | 10.84 | 6.9 | 553 | 31.35 |
| 2014 (1) | 10.65 | 50.85 | 0.74 | 21.31 | 0.85 | 66.67 | 1.08 | -0.92 | 6.95 | 0 | 7.98 | 0 | 10.14 | 0 | 421 | 43.69 |
