玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.543.86-1.045.166.61-8.675.458.78-2.334.265.45-4.055.64-4.57-15.71.805.260.560.402.565.2610.194.3-0.88221.46-9.95-22.4394.76-1.86-6.575.2451.97468.568.77-0.455.54
23Q3 (19)27.48-0.431.334.84-3.97-15.975.01-3.65-15.374.04-1.46-13.865.91-12.96-20.461.71-3.39-10.00.39-2.52.639.77-0.2-7.31245.93-18.19-21.9796.55-0.15-0.663.4521.8422.998.813.6511.52
23Q2 (18)27.600.44-0.185.042.65-33.425.200.19-32.994.10-0.24-33.556.798.12-43.841.775.36-42.350.405.26-16.679.79-1.21-16.54300.60-6.12-3.3696.702.39-0.722.83-49.068.968.50-2.1910.25
23Q1 (17)27.48-4.724.334.91-13.112.615.19-6.9911.134.11-7.4311.086.28-6.132.451.68-6.150.00.380.0-11.639.91-3.65.88320.2012.156.7194.44-6.881.245.56490.74-17.228.694.578.76
22Q4 (16)28.846.3410.85.65-1.9120.735.58-5.7420.264.44-5.3320.656.69-9.9611.871.79-5.798.480.380.0-9.5210.28-2.4710.54285.50-9.422.52101.424.350.71-1.42-150.71-101.98.315.193.75
22Q3 (15)27.12-1.923.915.76-23.9130.325.92-23.7129.824.69-23.9929.927.43-38.5425.931.90-38.1118.010.38-20.83-9.5210.54-10.1414.07315.191.336.9997.20-0.210.212.807.94-6.787.902.460.0
22Q2 (14)27.654.975.217.5773.6250.57.7666.1751.566.1766.7647.6112.0997.2371.03.0782.7458.250.4811.6314.2911.7325.3220.93311.053.665.5897.404.41-0.542.60-61.325.547.71-3.5-2.41
22Q1 (13)26.341.191.584.36-6.8438.414.670.6528.653.700.5427.596.132.5132.971.681.8229.230.432.384.889.360.658.08300.077.756.2993.29-7.367.646.711053.02-49.667.99-0.25-6.11
21Q4 (12)26.03-0.271.964.685.8857.054.641.7549.23.681.9448.995.981.3650.251.652.4847.320.420.02.449.300.6512.32278.48-5.48-5.75100.703.834.96-0.70-123.42-117.378.011.39-8.77
21Q3 (11)26.10-0.684.784.42-12.1387.294.56-10.9482.43.61-13.6482.325.90-16.5584.381.61-17.0175.00.420.05.09.24-4.7418.01294.610.0-0.6196.99-0.962.483.0145.36-43.867.900.0-8.99
21Q2 (10)26.281.350.845.0359.68110.465.1241.0584.844.1844.1490.877.0753.36113.61.9449.23110.870.422.4413.519.7012.0116.17294.614.36-5.5297.9313.012.212.07-84.48-85.787.90-7.170
21Q1 (9)25.931.575.283.155.718.423.6316.7226.922.9017.4127.754.6115.8326.651.3016.0726.210.410.02.58.664.596.39282.30-4.46-10.0486.67-9.67-6.9113.33228.8993.338.51-3.082.9
20Q4 (8)25.532.490.592.9826.2752.823.1124.425.42.4724.7531.383.9824.3737.241.1221.7427.270.412.52.58.285.751.6295.48-0.324.5395.951.3819.934.05-24.32-81.768.781.151.97
20Q3 (7)24.91-4.412.092.36-1.26-9.922.50-9.75-9.091.98-9.59-9.173.20-3.32-6.430.920.0-6.120.408.112.567.83-6.23-3.69296.42-4.941.1694.648.44-1.155.36-63.1725.898.6806.11
20Q2 (6)26.065.8110.332.39-10.15-6.642.77-3.15-4.812.19-3.52-5.63.31-9.07-6.230.92-10.68-11.540.37-7.5-5.138.352.581.83311.82-0.632.8387.27-6.26-2.0814.55110.9111.520.00-100.0-100.0
20Q1 (5)24.63-2.967.132.6636.4182.192.8615.3229.412.2720.7430.463.6425.5250.411.0317.055.10.400.0-16.678.14-0.1210.45313.7911.0114.4893.1016.3839.666.90-68.97-79.318.27-3.950.85
19Q4 (4)25.384.020.01.95-25.570.02.48-9.820.01.88-13.760.02.90-15.20.00.88-10.20.00.402.560.08.150.250.0282.67-3.540.080.00-16.440.022.22422.220.08.615.260.0
19Q3 (3)24.403.30.02.622.340.02.75-5.50.02.18-6.030.03.42-3.120.00.98-5.770.00.390.00.08.13-0.850.0293.03-3.370.095.747.420.04.26-67.380.08.181.360.0
19Q2 (2)23.622.740.02.5675.340.02.9131.670.02.3233.330.03.5345.870.01.046.120.00.39-18.750.08.2011.260.0303.2510.630.089.1333.70.013.04-60.870.08.07-1.590.0
19Q1 (1)22.990.00.01.460.00.02.210.00.01.740.00.02.420.00.00.980.00.00.480.00.07.370.00.0274.100.00.066.670.00.033.330.00.08.200.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.790.914.99-15.714.263.135.21-14.034.13-14.1422.31-27.126.82-19.01.55-6.639.91-5.98221.46-22.4395.72-2.054.2888.550.4147.598.699.03
2022 (9)27.545.565.9235.784.13-5.966.0634.074.8133.2430.6130.318.4229.341.66-1.1910.5413.95285.502.5297.731.312.27-31.970.28-2.627.97-2.33
2021 (8)26.093.24.3667.054.39-9.724.5260.283.6161.8823.4967.196.5158.781.683.79.2513.64278.48-5.7596.474.193.33-55.00.28-5.148.16-6.85
2020 (7)25.284.592.6120.834.86-0.032.828.882.239.8514.0520.54.10-7.871.62-14.298.141.75295.484.5392.5911.57.41-56.320.30-33.278.765.8
2019 (6)24.17-1.752.16-14.964.86284.352.59-5.822.03-6.0211.663.554.45-21.381.89-25.888.0090.48282.67147.1883.04-10.3216.96128.950.45245.068.28-4.06
2018 (5)24.60-3.112.54-15.051.27-0.342.75-19.592.16-23.411.26-15.155.66-22.252.55-0.784.20-11.58114.3626.2992.596.317.41-42.590.1308.63-5.16
2017 (4)25.394.872.99-16.941.271.623.42-15.562.82-14.813.27-8.737.28-15.742.57-1.534.75-10.7190.5522.787.10-1.6912.9013.150.0009.106.56
2016 (3)24.21-2.773.60-1.641.25-0.074.05-11.573.31-7.814.54-3.848.64-8.092.61-0.385.32-9.5273.8021.9688.6011.0311.40-43.550.0008.54-6.97
2015 (2)24.90-13.333.66-25.761.25-1.074.58-35.223.59-37.7815.12-39.239.40-40.22.62-4.035.88-29.6760.51-1.0379.8014.8320.20-33.780.0009.18-34.71
2014 (1)28.7304.9301.2626.477.0705.77024.88015.7202.73-7.778.360.061.1414.1769.496.9130.51-12.830.00014.0626.55

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