- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 42.01 | 3.63 | 10.79 | 8.38 | 5.94 | 9.97 | 1.44 | 13.39 | 22.03 | 0 | 0 | 0 | 19.95 | 2.23 | -0.73 | 3.43 | 9.42 | 10.15 | 0.00 | 0 | 0 | 2147 | 0.0 | 0.0 |
| 23Q3 (19) | 40.54 | -0.49 | 12.17 | 7.91 | -0.25 | 18.77 | 1.27 | 0.79 | 19.81 | 0 | 0 | 0 | 19.51 | 0.24 | 5.88 | 3.13 | 1.29 | 6.81 | 0.00 | 0 | 0 | 2147 | 0.0 | 22.27 |
| 23Q2 (18) | 40.74 | 6.82 | 2.75 | 7.93 | 7.6 | 14.6 | 1.26 | 1.61 | 21.15 | 0 | 0 | 0 | 19.46 | 0.73 | 11.53 | 3.09 | -4.87 | 17.91 | 0.00 | 0 | 0 | 2147 | 0.0 | 22.27 |
| 23Q1 (17) | 38.14 | 0.58 | 19.41 | 7.37 | -3.28 | 23.04 | 1.24 | 5.08 | 21.57 | 0 | 0 | 0 | 19.32 | -3.84 | 3.04 | 3.25 | 4.48 | 1.81 | 0.00 | 0 | 0 | 2147 | 0.0 | 22.27 |
| 22Q4 (16) | 37.92 | 4.93 | 24.17 | 7.62 | 14.41 | 38.04 | 1.18 | 11.32 | 18.0 | 0 | 0 | 0 | 20.09 | 9.04 | 11.18 | 3.11 | 6.1 | -4.97 | 0.00 | 0 | 0 | 2147 | 22.27 | 22.27 |
| 22Q3 (15) | 36.14 | -8.85 | 24.15 | 6.66 | -3.76 | 22.88 | 1.06 | 1.92 | 19.1 | 0 | 0 | 0 | 18.43 | 5.59 | -1.02 | 2.93 | 11.82 | -4.07 | 0.00 | 0 | 0 | 1756 | 0.0 | 15.0 |
| 22Q2 (14) | 39.65 | 24.14 | 39.91 | 6.92 | 15.53 | 33.33 | 1.04 | 1.96 | 25.3 | 0 | 0 | 0 | 17.45 | -6.94 | -4.7 | 2.62 | -17.87 | -10.44 | 0.00 | 0 | 0 | 1756 | 0.0 | 15.0 |
| 22Q1 (13) | 31.94 | 4.58 | 28.69 | 5.99 | 8.51 | 23.0 | 1.02 | 2.0 | 29.11 | 0 | 0 | 0 | 18.75 | 3.76 | -4.42 | 3.19 | -2.47 | 0.33 | 0.00 | 0 | 0 | 1756 | 0.0 | 15.0 |
| 21Q4 (12) | 30.54 | 4.91 | 27.78 | 5.52 | 1.85 | 19.48 | 1.0 | 12.36 | 29.87 | 0 | 0 | 0 | 18.07 | -2.92 | -6.5 | 3.27 | 7.1 | 1.63 | 0.00 | 0 | 0 | 1756 | 15.0 | 15.0 |
| 21Q3 (11) | 29.11 | 2.72 | 29.49 | 5.42 | 4.43 | 24.88 | 0.89 | 7.23 | 21.92 | 0 | 0 | 0 | 18.62 | 1.67 | -3.56 | 3.06 | 4.39 | -5.85 | 0.00 | 0 | 0 | 1527 | 0.0 | 28.0 |
| 21Q2 (10) | 28.34 | 14.18 | 42.56 | 5.19 | 6.57 | 29.75 | 0.83 | 5.06 | 18.57 | 0 | 0 | 0 | 18.31 | -6.67 | -8.98 | 2.93 | -7.99 | -16.82 | 0.00 | 0 | 0 | 1527 | 0.0 | 242.38 |
| 21Q1 (9) | 24.82 | 3.85 | 23.18 | 4.87 | 5.41 | 30.91 | 0.79 | 2.6 | 11.27 | 0 | 0 | 0 | 19.62 | 1.5 | 6.28 | 3.18 | -1.21 | -9.67 | 0.00 | 0 | 0 | 1527 | 0.0 | 242.38 |
| 20Q4 (8) | 23.9 | 6.32 | 30.74 | 4.62 | 6.45 | 26.92 | 0.77 | 5.48 | 20.31 | 0 | 0 | 0 | 19.33 | 0.13 | -2.92 | 3.22 | -0.79 | -7.98 | 0.00 | 0 | 0 | 1527 | 28.0 | 242.38 |
| 20Q3 (7) | 22.48 | 13.08 | 31.54 | 4.34 | 8.5 | 38.66 | 0.73 | 4.29 | 21.67 | 0 | 0 | 0 | 19.31 | -4.05 | 5.41 | 3.25 | -7.78 | -7.51 | 0.00 | 0 | 0 | 1193 | 167.49 | 167.49 |
| 20Q2 (6) | 19.88 | -1.34 | 25.43 | 4.0 | 7.53 | 42.35 | 0.7 | -1.41 | 32.08 | 0 | 0 | 0 | 20.12 | 8.99 | 13.49 | 3.52 | -0.07 | 5.3 | 0.00 | 0 | 0 | 446 | 0.0 | 0.0 |
| 20Q1 (5) | 20.15 | 10.23 | 36.24 | 3.72 | 2.2 | 40.38 | 0.71 | 10.94 | 31.48 | 0 | 0 | 0 | 18.46 | -7.29 | 3.04 | 3.52 | 0.64 | -3.49 | 0.00 | 0 | 0 | 446 | 0.0 | 0.0 |
| 19Q4 (4) | 18.28 | 6.96 | 0.0 | 3.64 | 16.29 | 0.0 | 0.64 | 6.67 | 0.0 | 0 | 0 | 0.0 | 19.91 | 8.72 | 0.0 | 3.50 | -0.28 | 0.0 | 0.00 | 0 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q3 (3) | 17.09 | 7.82 | 0.0 | 3.13 | 11.39 | 0.0 | 0.6 | 13.21 | 0.0 | 0 | 0 | 0.0 | 18.31 | 3.31 | 0.0 | 3.51 | 4.99 | 0.0 | 0.00 | 0 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q2 (2) | 15.85 | 7.17 | 0.0 | 2.81 | 6.04 | 0.0 | 0.53 | -1.85 | 0.0 | 0 | 0 | 0.0 | 17.73 | -1.05 | 0.0 | 3.34 | -8.42 | 0.0 | 0.00 | 0 | 0.0 | 446 | 0.0 | 0.0 |
| 19Q1 (1) | 14.79 | 0.0 | 0.0 | 2.65 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 17.92 | 0.0 | 0.0 | 3.65 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 446 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 161.44 | 10.84 | 31.59 | 16.18 | 5.21 | 21.16 | 0 | 0 | 19.57 | 4.82 | 3.23 | 9.31 | 0.00 | 0 | 2147 | 0.0 |
| 2022 (9) | 145.65 | 29.11 | 27.19 | 29.48 | 4.3 | 22.86 | 0 | 0 | 18.67 | 0.28 | 2.95 | -4.84 | 0.00 | 0 | 2147 | 22.27 |
| 2021 (8) | 112.81 | 30.55 | 21.0 | 25.9 | 3.5 | 20.27 | 0 | 0 | 18.62 | -3.56 | 3.10 | -7.87 | 0.00 | 0 | 1756 | 15.0 |
| 2020 (7) | 86.41 | 30.88 | 16.68 | 36.5 | 2.91 | 25.97 | 0 | 0 | 19.30 | 4.29 | 3.37 | -3.75 | 0.00 | 0 | 1527 | 28.0 |
| 2019 (6) | 66.02 | 34.71 | 12.22 | 39.34 | 2.31 | 13.24 | 0 | 0 | 18.51 | 3.44 | 3.50 | -15.94 | 0.00 | 0 | 1193 | 28.56 |
| 2018 (5) | 49.01 | 35.24 | 8.77 | 34.51 | 2.04 | 27.5 | 0 | 0 | 17.89 | -0.54 | 4.16 | -5.72 | 0.00 | 0 | 928 | 27.82 |
| 2017 (4) | 36.24 | 29.34 | 6.52 | 44.89 | 1.6 | 25.0 | 0 | 0 | 17.99 | 12.03 | 4.42 | -3.35 | 0.00 | 0 | 726 | 22.43 |
| 2016 (3) | 28.02 | 29.72 | 4.5 | 22.95 | 1.28 | 37.63 | 0 | 0 | 16.06 | -5.22 | 4.57 | 6.1 | 0.00 | 0 | 593 | 32.96 |
| 2015 (2) | 21.6 | 29.96 | 3.66 | 16.56 | 0.93 | 14.81 | 0 | 0 | 16.94 | -10.31 | 4.31 | -11.66 | 0.00 | 0 | 446 | -9.72 |
| 2014 (1) | 16.62 | 50.95 | 3.14 | 73.48 | 0.81 | 84.09 | 0 | 0 | 18.89 | 0 | 4.87 | 0 | 0.00 | 0 | 494 | 84.33 |
