- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 22.57 | 19.73 | 12.74 | 1.08 | -4.42 | 52.11 | 1.17 | 53.95 | 8.33 | 1.11 | 13.27 | 40.51 | 4.79 | -20.18 | 34.93 | 5.18 | 28.57 | -3.91 | 4.92 | -5.4 | 24.63 | 2087 | 0.0 | 0.0 |
| 23Q3 (19) | 18.85 | 19.38 | 5.78 | 1.13 | 88.33 | 88.33 | 0.76 | -28.97 | -27.62 | 0.98 | 11.36 | 24.05 | 5.99 | 57.76 | 78.04 | 4.03 | -40.5 | -31.57 | 5.20 | -6.71 | 17.27 | 2087 | 0.0 | 9.78 |
| 23Q2 (18) | 15.79 | -1.99 | 11.83 | 0.6 | -4.76 | 39.53 | 1.07 | 3.88 | 10.31 | 0.88 | 7.32 | 31.34 | 3.80 | -2.83 | 24.78 | 6.78 | 5.99 | -1.36 | 5.57 | 9.49 | 17.45 | 2087 | 0.0 | 9.78 |
| 23Q1 (17) | 16.11 | -19.53 | 21.04 | 0.63 | -11.27 | -3.08 | 1.03 | -4.63 | 14.44 | 0.82 | 3.8 | 30.16 | 3.91 | 10.27 | -19.92 | 6.39 | 18.52 | -5.45 | 5.09 | 28.99 | 7.54 | 2087 | 0.0 | 9.78 |
| 22Q4 (16) | 20.02 | 12.35 | 36.56 | 0.71 | 18.33 | 5.97 | 1.08 | 2.86 | 9.09 | 0.79 | 0.0 | 21.54 | 3.55 | 5.33 | -22.4 | 5.39 | -8.45 | -20.12 | 3.95 | -10.99 | -11.0 | 2087 | 9.78 | 9.78 |
| 22Q3 (15) | 17.82 | 26.2 | 54.29 | 0.6 | 39.53 | 7.14 | 1.05 | 8.25 | 26.51 | 0.79 | 17.91 | 51.92 | 3.37 | 10.56 | -30.56 | 5.89 | -14.23 | -18.01 | 4.43 | -6.57 | -1.53 | 1901 | 0.0 | 5.38 |
| 22Q2 (14) | 14.12 | 6.09 | 20.48 | 0.43 | -33.85 | -23.21 | 0.97 | 7.78 | 24.36 | 0.67 | 6.35 | 39.58 | 3.05 | -37.64 | -36.27 | 6.87 | 1.6 | 3.22 | 4.75 | 0.25 | 15.86 | 1901 | 0.0 | 5.38 |
| 22Q1 (13) | 13.31 | -9.21 | 15.04 | 0.65 | -2.99 | 20.37 | 0.9 | -9.09 | 25.0 | 0.63 | -3.08 | 31.25 | 4.88 | 6.85 | 4.63 | 6.76 | 0.13 | 8.66 | 4.73 | 6.75 | 14.09 | 1901 | 0.0 | 5.38 |
| 21Q4 (12) | 14.66 | 26.93 | 15.16 | 0.67 | 19.64 | 15.52 | 0.99 | 19.28 | 26.92 | 0.65 | 25.0 | 32.65 | 4.57 | -5.74 | 0.31 | 6.75 | -6.03 | 10.21 | 4.43 | -1.52 | 15.19 | 1901 | 5.38 | 5.38 |
| 21Q3 (11) | 11.55 | -1.45 | 27.48 | 0.56 | 0.0 | 24.44 | 0.83 | 6.41 | 25.76 | 0.52 | 8.33 | 13.04 | 4.85 | 1.47 | -2.38 | 7.19 | 7.98 | -1.35 | 4.50 | 9.93 | -11.33 | 1804 | 0.0 | -2.64 |
| 21Q2 (10) | 11.72 | 1.3 | 62.1 | 0.56 | 3.7 | 43.59 | 0.78 | 8.33 | 27.87 | 0.48 | 0.0 | 9.09 | 4.78 | 2.38 | -11.42 | 6.66 | 6.95 | -21.12 | 4.10 | -1.28 | -32.7 | 1804 | 0.0 | -2.64 |
| 21Q1 (9) | 11.57 | -9.11 | 54.27 | 0.54 | -6.9 | 28.57 | 0.72 | -7.69 | 12.5 | 0.48 | -2.04 | 23.08 | 4.67 | 2.44 | -16.66 | 6.22 | 1.56 | -27.07 | 4.15 | 7.78 | -20.22 | 1804 | 0.0 | -1.26 |
| 20Q4 (8) | 12.73 | 40.51 | 11.57 | 0.58 | 28.89 | -4.92 | 0.78 | 18.18 | 2.63 | 0.49 | 6.52 | 2.08 | 4.56 | -8.27 | -14.78 | 6.13 | -15.89 | -8.01 | 3.85 | -24.19 | -8.5 | 1804 | -2.64 | -1.26 |
| 20Q3 (7) | 9.06 | 25.31 | -2.89 | 0.45 | 15.38 | -10.0 | 0.66 | 8.2 | 1.54 | 0.46 | 4.55 | -2.13 | 4.97 | -7.92 | -7.32 | 7.28 | -13.66 | 4.56 | 5.08 | -16.57 | 0.79 | 1853 | 0.0 | 1.42 |
| 20Q2 (6) | 7.23 | -3.6 | -14.13 | 0.39 | -7.14 | -23.53 | 0.61 | -4.69 | -6.15 | 0.44 | 12.82 | -8.33 | 5.39 | -3.68 | -10.94 | 8.44 | -1.13 | 9.29 | 6.09 | 17.03 | 6.75 | 1853 | 1.42 | 1.42 |
| 20Q1 (5) | 7.5 | -34.27 | -14.29 | 0.42 | -31.15 | -12.5 | 0.64 | -15.79 | -4.48 | 0.39 | -18.75 | -9.3 | 5.60 | 4.75 | 2.08 | 8.53 | 28.11 | 11.44 | 5.20 | 23.61 | 5.81 | 1827 | 0.0 | 0.0 |
| 19Q4 (4) | 11.41 | 22.29 | 0.0 | 0.61 | 22.0 | 0.0 | 0.76 | 16.92 | 0.0 | 0.48 | 2.13 | 0.0 | 5.35 | -0.24 | 0.0 | 6.66 | -4.39 | 0.0 | 4.21 | -16.49 | 0.0 | 1827 | 0.0 | 0.0 |
| 19Q3 (3) | 9.33 | 10.81 | 0.0 | 0.5 | -1.96 | 0.0 | 0.65 | 0.0 | 0.0 | 0.47 | -2.08 | 0.0 | 5.36 | -11.52 | 0.0 | 6.97 | -9.75 | 0.0 | 5.04 | -11.63 | 0.0 | 1827 | 0.0 | 0.0 |
| 19Q2 (2) | 8.42 | -3.77 | 0.0 | 0.51 | 6.25 | 0.0 | 0.65 | -2.99 | 0.0 | 0.48 | 11.63 | 0.0 | 6.06 | 10.41 | 0.0 | 7.72 | 0.82 | 0.0 | 5.70 | 16.0 | 0.0 | 1827 | 0.0 | 0.0 |
| 19Q1 (1) | 8.75 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 5.49 | 0.0 | 0.0 | 7.66 | 0.0 | 0.0 | 4.91 | 0.0 | 0.0 | 1827 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 73.31 | 12.32 | 3.43 | 43.51 | 4.02 | 0.5 | 3.78 | 31.25 | 4.68 | 27.78 | 5.48 | -10.52 | 5.16 | 16.86 | 2087 | 0.0 |
| 2022 (9) | 65.27 | 31.89 | 2.39 | 2.58 | 4.0 | 20.85 | 2.88 | 35.85 | 3.66 | -22.22 | 6.13 | -8.37 | 4.41 | 3.01 | 2087 | 9.78 |
| 2021 (8) | 49.49 | 35.48 | 2.33 | 26.63 | 3.31 | 23.05 | 2.12 | 18.44 | 4.71 | -6.53 | 6.69 | -9.17 | 4.28 | -12.58 | 1901 | 5.38 |
| 2020 (7) | 36.53 | -3.64 | 1.84 | -12.38 | 2.69 | -1.82 | 1.79 | -3.24 | 5.04 | -9.07 | 7.36 | 1.88 | 4.90 | 0.41 | 1804 | -2.64 |
| 2019 (6) | 37.91 | -7.08 | 2.1 | 7.14 | 2.74 | -7.43 | 1.85 | 24.16 | 5.54 | 15.31 | 7.23 | -0.38 | 4.88 | 33.63 | 1853 | 1.42 |
| 2018 (5) | 40.8 | 0.07 | 1.96 | -16.24 | 2.96 | 15.62 | 1.49 | 36.7 | 4.80 | -16.3 | 7.25 | 15.54 | 3.65 | 36.6 | 1827 | 2.12 |
| 2017 (4) | 40.77 | 2.39 | 2.34 | 23.16 | 2.56 | -17.15 | 1.09 | 4.81 | 5.74 | 20.29 | 6.28 | -19.08 | 2.67 | 2.37 | 1789 | 11.05 |
| 2016 (3) | 39.82 | 17.26 | 1.9 | -4.52 | 3.09 | 42.4 | 1.04 | 33.33 | 4.77 | -18.57 | 7.76 | 21.44 | 2.61 | 13.71 | 1611 | 11.18 |
| 2015 (2) | 33.96 | 5.11 | 1.99 | 113.98 | 2.17 | -26.69 | 0.78 | 4.0 | 5.86 | 103.58 | 6.39 | -30.25 | 2.30 | -1.05 | 1449 | 4.92 |
| 2014 (1) | 32.31 | 16.01 | 0.93 | 0.0 | 2.96 | 38.32 | 0.75 | 11.94 | 2.88 | 0 | 9.16 | 0 | 2.32 | 0 | 1381 | 15.08 |
