玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)30.22-4.28-5.5916.089.1630.9417.001.0737.6511.49-16.687.994.52-15.515.852.29-17.63-4.180.190.0-9.5224.691.6922.96109.176.4130.294.327.54-5.055.30-56.87700.7621.26-14.58-9.11
23Q3 (19)31.57-3.0414.7214.73-11.050.016.82-12.1296.513.79-11.7771.525.35-17.1863.612.78-19.8857.060.19-9.52-9.5224.28-7.8245.3102.597.425.5387.701.77-23.7712.30-8.62181.6724.897.1525.9
23Q2 (18)32.567.8530.1416.555.95157.3919.1410.381150.9815.634.48835.936.468.03976.673.474.52837.840.210.016.6726.346.17147.5695.507.12-3.6986.18-4.33-79.5513.4535.72104.1923.2323.1717.68
23Q1 (17)30.19-5.6930.5215.6227.2170.7117.3440.468.6814.9640.653.595.9840.0566.573.3238.9182.420.210.016.6724.8123.5630.6589.156.32-11.2790.09-9.3161.489.911396.98-77.5818.86-19.3711.93
22Q4 (16)32.0116.3210.4612.2825.05105.0112.3544.2816.5110.6432.343.04.2730.5815.092.3935.0327.810.210.023.5320.0820.175.9183.85-13.74-22.0299.34-13.6675.750.66104.4-98.4823.3918.3112.83
22Q3 (15)27.529.998.779.8252.72297.578.56459.4857.358.04381.44203.43.27445.0341.891.77378.38311.630.2116.6750.016.7157.052.8997.21-1.97-8.25115.05-72.7158.87-15.0595.32-127.119.770.15-14.71
22Q2 (14)25.028.17-0.996.4311.4454.941.53-85.12-74.961.67-82.85-64.090.60-83.29-54.890.37-79.67-47.890.180.028.5710.64-43.97-33.4699.16-1.3-2.09421.43655.39502.04-321.43-827.04-1089.0119.7417.15-12.42
22Q1 (13)23.13-20.19-0.945.77-3.6742.8210.28-3.0289.329.74-5.71129.183.59-3.23209.481.82-2.67184.380.185.8828.5718.990.1624.93100.47-6.57-4.3755.79-1.3-24.944.211.6871.9316.85-18.72-31.06
21Q4 (12)28.9814.55-0.035.99142.51-5.6710.6094.85-20.5410.33289.81-6.353.71401.3517.781.87334.882.750.1721.436.2518.9616.75-15.02107.531.4922.7856.5227.1719.7743.48-21.74-17.6720.73-10.570.0
21Q3 (11)25.300.12-1.562.47-40.488.335.44-10.97155.42.65-43.0124.410.74-44.3657.450.43-39.4430.30.140.07.6916.241.5623.03105.954.6152.144.44-36.51-55.5655.5670.94711.1123.182.84-11.12
21Q2 (10)25.278.2241.334.152.72123.826.1112.52-96.324.659.41-97.01.3314.66-95.50.7110.94-95.360.140.040.015.995.2-91.14101.28-3.645.9270.00-5.77768.1832.5026.39-70.5822.54-7.770
21Q1 (9)23.35-19.4518.414.04-36.38207.735.43-59.3204.024.25-61.47181.421.16-63.17184.670.64-64.84239.130.14-12.516.6715.20-31.87120.29105.0619.96-17.9374.2957.410.525.71-51.31-15.5124.4417.9-0.73
20Q4 (8)28.9912.866.716.35178.51-36.8813.34526.291565.9311.03417.844342.313.15570.214037.51.82451.521200.00.1623.0823.0822.3169.0261.3287.5825.72-29.4347.19-52.81104.3752.81680.9-95.5220.73-20.5154.7
20Q3 (7)25.7043.74276.282.28113.09107.52.13-98.72106.752.13-98.63106.750.47-98.41105.540.33-97.84110.190.1330.018.1813.20-92.69178.1169.660.36-53.29100.001054.553.97-9.09-108.23-337.8826.080-43.54
20Q2 (6)17.88-9.33169.28-17.42-364.5380.31166.073281.42279.01155.183072.8268.8429.582259.12280.4815.313428.26313.530.10-16.6725.0180.532516.38341.5469.41-45.78-53.0-10.48-114.17-110.97110.48262.992358.10.00-100.0-100.0
20Q1 (5)19.7213.418.72-3.75-137.28-1685.71-5.22-473.63-495.45-5.22-1907.69-667.39-1.37-1612.5-556.67-0.46-428.57-264.290.12-7.69-25.06.90-50.11-27.14128.023.1525.1173.91106.84469.5730.43-97.42-74.6424.6283.73-13.58
19Q4 (4)17.39154.610.010.06133.090.0-0.9197.110.0-0.2699.180.0-0.0899.060.00.14104.320.00.1318.180.013.83181.830.0124.11-16.780.0-1080.00-1222.910.01180.0030776.670.013.40-70.990.0
19Q3 (3)6.83126.460.0-30.4065.640.0-31.5466.00.0-31.5565.670.0-8.4948.20.0-3.2454.810.00.1137.50.0-16.9077.390.0149.140.990.096.180.70.03.82-14.970.046.19-39.950.0
19Q2 (2)-25.81-255.390.0-88.48-42033.330.0-92.77-7128.030.0-91.91-10090.220.0-16.39-5563.330.0-7.17-2660.710.00.08-50.00.0-74.74-889.230.0147.6844.320.095.51577.530.04.49-96.250.076.92169.990.0
19Q1 (1)16.610.00.0-0.210.00.01.320.00.00.920.00.00.300.00.00.280.00.00.160.00.09.470.00.0102.330.00.0-20.000.00.0120.000.00.028.490.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)31.1313.9915.7577.176.63-12.1817.57106.7113.9078.8922.0897.511.5988.760.808.1125.0448.52109.1730.289.64-14.2410.3600.06022.109.51
2022 (9)27.315.128.89106.747.55-15.028.5018.557.7733.2811.1864.416.1466.40.7425.4216.860.6683.85-22.02104.5375.37-4.5300.00020.18-10.55
2021 (8)25.988.394.3008.89-4.577.17-79.735.83-82.086.80-78.523.69-76.850.5922.9216.75-64.11107.5322.7859.61039.90-61.670.00022.56-12.22
2020 (7)23.97236.19-1.4609.31-1.5535.37032.53031.66015.9400.48-5.8846.67087.58-29.43-4.100104.10666.430.00025.70-31.14
2019 (6)7.13-64.72-20.0509.46200.93-23.210-23.040-24.860-11.1000.51-42.05-10.280124.1123.5286.422.0413.58-11.290.00037.3242.99
2018 (5)20.211.14.65-35.333.14-3.265.487.034.4165.797.46110.144.0675.760.886.029.304.73100.4822.3384.69-39.8915.3100.00026.105.07
2017 (4)19.9912.627.19536.283.25-44.855.12129.62.66-95.453.55810.262.31507.890.839.218.881.4982.1488.91140.88176.34-40.2500.00024.84-15.77
2016 (3)17.757.121.1361.435.89-39.632.23-0.4558.512059.040.39-86.60.38-78.530.764.118.75-32.7443.48-49.8250.9865.6949.02-29.190.00029.49-0.14
2015 (2)16.57164.270.7009.76-43.382.2402.7102.9101.7700.7335.1913.01208.2986.65-1.9230.77-71.1169.2300.00029.53-10.08
2014 (1)6.270-15.24017.2447.37-14.330-14.380-15.130-7.4200.54-30.774.22-50.4188.35-14.68106.50-18.95-6.5000.00032.8415.72

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