玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)19.32-44.59-61.8-14.75-646.351.21-300.61-2524.27-294.24-296.62-3793.9-328.34-17.98-3625.49-661.88-14.97-3218.75-654.440.050.0150.0-286.79-1175.33-255.6920.8011.47-4.675.00-82.5124.1795.0010.83-21.2915.97-23.55-49.04
23Q3 (19)34.87-24.26-24.992.70-30.59114.4212.40-84.24-13.598.03-89.65-12.620.51-90.6150.00.48-89.3633.330.05-16.6766.6726.67-71.07-25.3218.66-7.99-15.9128.57614.29122.8685.71-10.71-61.920.89-19.8421.81
23Q2 (18)46.0460.1416.093.89151.8109.5778.66658.27220.3377.57636.45228.665.43677.66351.394.51744.29342.470.0620.0100.092.190302.8420.28-16.358.694.00-92.0-93.7896.0092.0168.826.0650.7217.33
23Q1 (17)28.75-43.16-50.11-7.5175.1669.28-14.09-109.181.83-14.46-111.1380.15-0.94-129.3865.06-0.70-125.9369.160.05150.066.670.00-100.0100.024.2311.0445.7950.00341.6762.550.00-58.57-27.7817.29-44.83-28.38
22Q4 (16)50.588.8-8.37-30.23-61.49-14.99154.76978.47159.84129.901313.49134.433.20841.18-3.322.70650.010.660.02-33.33-50.0184.21415.85135.3821.82-1.6732.24-20.6983.4551.72120.69-46.36-15.5231.3482.74-19.08
22Q3 (15)46.4917.2216.2-18.7253.95-170.5214.35121.95-66.089.19115.24-79.580.34115.74-90.50.36119.35-82.520.030.0-25.035.71178.57-38.7822.1973.63-72.49-125.00-294.44-525.0225.00530.087.517.15-22.7810.86
22Q2 (14)39.66-31.18-12.18-40.65-66.26-229.87-65.3715.68-232.46-60.2917.22-234.85-2.1619.7-150.82-1.8618.06-203.330.030.0-25.0-45.4522.73-169.1712.78-23.1-86.1964.29108.93-0.6535.71-48.411.1922.21-8.066.87
22Q1 (13)57.634.4-18.83-24.457.0-238.64-77.53-230.17-155.87-72.83-231.44-171.96-2.69-181.27-100.75-2.27-193.03-1318.750.03-25.050.0-58.82-175.16-423.5416.620.73-91.7930.77171.797.6969.23-51.54-3.0824.14-37.67-30.43
21Q4 (12)55.2037.97-17.97-26.29-279.91-1321.0859.5640.77376.1255.4123.11353.593.31-7.54272.42.4418.45642.220.040.033.3378.2634.172798.5216.50-79.54-90.95-42.86-114.29-442.86142.8619.0563.2738.73150.3630.4
21Q3 (11)40.01-11.4-46.28-6.92-122.11-28.8642.31-14.27454.9545.010.67580.363.58-15.76506.822.0614.441972.730.040.00.058.33-11.23468.5280.66-12.85-50.04-20.00-130.91-150.0120.00240.0100.015.4716.23-49.46
21Q2 (10)45.16-36.39-28.7831.30533.52306.4649.35262.87558.2244.71266.95491.514.25417.16476.111.801225.0550.00.04100.0-20.065.71261.441246.5292.55-54.28-31.6264.71126.47-56.8635.29-50.59170.5913.31-61.640
21Q1 (9)71.005.51-5.46-7.22-290.27-389.96-30.30-40.47-6686.96-26.78-22.56-744.79-1.3430.21-509.09-0.1664.44-1700.00.02-33.33-50.018.18573.33-5.46202.4311.0145.8828.57128.57071.43-18.37034.7016.8486.46
20Q4 (8)67.29-9.65-0.37-1.8565.55-159.68-21.57-80.96-519.65-21.85-133.19-420.38-1.92-118.18-431.03-0.45-309.09-200.00.03-25.0-40.02.70-73.68-86.5182.3712.96156.4312.50-68.75-87.587.5045.83-12.529.70-2.9780.55
20Q3 (7)74.4817.46135.1-5.3764.5890.04-11.92-10.6877.8-9.3717.9578.06-0.8822.1253.93-0.1172.588.420.04-20.033.3310.26110.25156.44161.4519.29100.6640.00-73.33-60.060.00220.0030.610-19.97
20Q2 (6)63.41-15.5729.62-15.16-708.8474.02-10.77-2441.383.37-11.42-260.2578.89-1.13-413.6442.93-0.40-4100.062.620.0525.0150.04.88-74.62114.64135.3464.3984.79150.00080.0-50.000-400.00.00-100.0-100.0
20Q1 (5)75.1011.19239.972.49-19.68108.870.46-91.05101.74-3.17-146.4887.52-0.22-137.9387.570.01-97.78101.00.04-20.00.019.23-3.85273.0982.3315.7634.790.00-100.0-100.00.00-100.0018.6113.13-44.73
19Q4 (4)67.54113.190.03.10105.750.05.14109.570.06.82115.970.00.58130.370.00.45147.370.00.0566.670.020.00210.010.071.12-11.610.0100.000.00.0100.0000.016.45-56.990.0
19Q3 (3)31.68-35.240.0-53.907.640.0-53.6917.080.0-42.7121.070.0-1.913.540.0-0.9511.210.00.0350.00.0-18.1845.450.080.469.860.0100.0020.00.0-0.00-100.00.038.25-5.720.0
19Q2 (2)48.92121.460.0-58.36-107.830.0-64.75-145.450.0-54.11-113.030.0-1.98-11.860.0-1.07-7.00.00.02-50.00.0-33.33-200.00.073.2419.910.083.33-16.670.016.6700.040.5720.490.0
19Q1 (1)22.090.00.0-28.080.00.0-26.380.00.0-25.400.00.0-1.770.00.0-1.000.00.00.040.00.0-11.110.00.061.080.00.0100.000.00.0-0.000.00.033.670.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)32.97-31.18-3.3509.09-44.81-47.580-48.190-14.180-11.4200.24118.18-32.90020.80-4.677.27092.73-84.018.89160.9720.36-11.32
2022 (9)47.91-7.37-27.96016.4731.766.39-80.711.50-95.310.21-97.140.40-91.110.11-8.3329.41-48.1621.8232.24-480.000580.00497.583.4156.4822.96-4.37
2021 (8)51.72-27.771.63012.50-4.1733.12031.9807.3304.5000.12-20.056.73552.0716.50-90.955.88-87.597.0683.332.1877.2824.01-5.51
2020 (7)71.6057.26-6.06013.04-25.3-12.280-12.500-4.530-1.0800.1515.388.700182.37156.4347.06-52.9452.9401.23025.41-11.62
2019 (6)45.53191.67-24.91017.46-5.71-24.520-20.070-4.330-2.1700.130.0-3.17071.1221.03100.00-14.81-0.0000.00028.75-52.71
2018 (5)15.61-2.74-49.67018.5276.95-43.340-43.660-8.630-5.0900.13-43.48-20.37058.765.44117.39-74.84-13.0400.00060.8034.84
2017 (4)16.05-42.41-16.22010.4787.33-3.140-12.020-3.550-2.5800.23-58.188.14-14.3255.73865.86466.67600.0-366.6700.00045.0956.78
2016 (3)27.87-6.572.08128.575.59-8.753.58-10.5-2.300-1.360-1.2600.55-17.919.50-6.865.77-40.1566.67233.3350.00-37.50.00028.76-7.91
2015 (2)29.8310.730.9106.122.044.00-36.1-1.590-1.160-1.0600.671.5210.20-19.499.64-1.9320.00080.00-36.670.00031.23-23.36
2014 (1)26.940-1.7006.0038.716.260-3.2704.7303.5700.66-50.3812.6709.83-83.03-26.320126.32-40.660.00040.75-8.51

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