玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.53-11.67178.950.050.0-28.570.12-14.2950.00009.4313.21-74.3922.64-2.96-46.230.000000-100.0
23Q3 (19)0.6-6.25114.290.05-28.57-37.50.14-30.027.270008.33-23.81-70.8323.33-25.33-40.610.000000-100.0
23Q2 (18)0.6420.75190.910.070.00.00.253.85100.000010.94-17.19-65.6231.2527.4-31.250.000000-100.0
23Q1 (17)0.53178.95211.760.070.00.00.1362.585.7100013.21-64.15-67.9224.53-41.75-40.430.00000-100.0-100.0
22Q4 (16)0.19-32.14-17.390.07-12.5-12.50.08-27.27-27.2700036.8428.955.9242.117.18-11.960.0000310.00.0
22Q3 (15)0.2827.2716.670.0814.2933.330.1110.0120.000028.57-10.214.2939.29-13.5788.570.0000310.00.0
22Q2 (14)0.2229.41-37.140.070.0-30.00.142.86-9.0900031.82-22.7311.3645.4510.3944.630.0000310.00.0
22Q1 (13)0.17-26.09-22.730.07-12.5-30.00.07-36.36-30.000041.1818.38-9.4141.18-13.9-9.410.0000310.00.0
21Q4 (12)0.23-4.17-37.840.0833.33-57.890.11120.0-8.3300034.7839.13-32.2747.83129.5747.460.0000310.00.0
21Q3 (11)0.24-31.43-38.460.06-40.0-73.910.05-54.55-64.2900025.00-12.5-57.6120.83-33.71-41.960.0000310.00.0
21Q2 (10)0.3559.09-14.630.10.0-47.370.1110.0-8.3300028.57-37.14-38.3531.43-30.867.380.0000310.00.0
21Q1 (9)0.22-40.54-15.380.1-47.37-9.090.1-16.6725.000045.45-11.487.4445.4540.1547.730.0000310.00.0
20Q4 (8)0.37-5.1348.00.19-17.39137.50.12-14.2971.4300051.35-12.9360.4732.43-9.6515.830.0000310.00.0
20Q3 (7)0.39-4.88254.550.2321.05475.00.1416.67133.3300058.9727.2662.1835.9022.65-34.190.0000310.00.0
20Q2 (6)0.4157.69355.560.1972.73375.00.1250.0100.000046.349.534.2729.27-4.88-56.10.0000310.00.0
20Q1 (5)0.264.044.440.1137.5266.670.0814.2933.3300042.3132.21153.8530.779.89-7.690.0000310.00.0
19Q4 (4)0.25127.270.00.08100.00.00.0716.670.0000.032.00-12.00.028.00-48.670.00.0000.0310.00.0
19Q3 (3)0.1122.220.00.040.00.00.060.00.0000.036.36-18.180.054.55-18.180.00.0000.0310.00.0
19Q2 (2)0.09-50.00.00.0433.330.00.060.00.0000.044.44166.670.066.67100.00.00.0000.0310.00.0
19Q1 (1)0.180.00.00.030.00.00.060.00.000.00.016.670.00.033.330.00.00.000.00.0310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.31171.760.24-17.240.5963.890010.39-69.5525.54-39.690.00000
2022 (9)0.85-18.270.29-14.710.360.00034.124.3642.3522.350.000310.0
2021 (8)1.04-24.640.34-52.780.36-20.00032.69-37.3434.626.150.000310.0
2020 (7)1.38119.050.72278.950.4580.00052.1773.032.61-17.830.000310.0
2019 (6)0.6316.670.1946.150.2513.640030.1625.2739.68-2.60.000310.0
2018 (5)0.54-37.210.13225.00.22-8.330024.07417.5940.7445.990.000310.0
2017 (4)0.86-51.960.04-77.780.24-14.29004.65-53.7527.9178.410.00031-36.73
2016 (3)1.79-26.940.18-56.10.28-6.670010.06-39.9115.6427.750.00049-51.96
2015 (2)2.45-18.330.41-10.870.3-25.00016.739.1412.24-8.160.000102-15.0
2014 (1)3.0-61.830.46-65.150.4-58.760015.33013.3300.000120-72.79

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