玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
25Q1 (20)0.4-4.768.110.06-14.290.00.16-42.866.670.080.0015.00-10.0-7.540.00-40.0-1.3320.005.00000
24Q4 (19)0.42-25.0-20.750.0716.6740.00.2886.67133.330.080016.6755.5676.6766.67148.89194.4419.0500000
24Q3 (18)0.56-6.67-6.670.0620.020.00.157.147.1400010.7128.5728.5726.7914.814.80.0000000
24Q2 (17)0.662.16-6.250.05-16.67-28.570.14-6.67-30.00008.33-48.61-23.8123.33-42.44-25.330.0000000
24Q1 (16)0.37-30.19-30.190.0620.0-14.290.1525.015.3800016.2271.8922.7840.5479.0565.280.0000000
23Q4 (15)0.53-11.67178.950.050.0-28.570.12-14.2950.00009.4313.21-74.3922.64-2.96-46.230.000000-100.0
23Q3 (14)0.6-6.25114.290.05-28.57-37.50.14-30.027.270008.33-23.81-70.8323.33-25.33-40.610.000000-100.0
23Q2 (13)0.6420.75190.910.070.00.00.253.85100.000010.94-17.19-65.6231.2527.4-31.250.000000-100.0
23Q1 (12)0.53178.95211.760.070.00.00.1362.585.7100013.21-64.15-67.9224.53-41.75-40.430.00000-100.0-100.0
22Q4 (11)0.19-32.14-17.390.07-12.5-12.50.08-27.27-27.2700036.8428.955.9242.117.18-11.960.0000310.00.0
22Q3 (10)0.2827.2716.670.0814.2933.330.1110.0120.000028.57-10.214.2939.29-13.5788.570.0000310.00.0
22Q2 (9)0.2229.41-37.140.070.0-30.00.142.86-9.0900031.82-22.7311.3645.4510.3944.630.0000310.00.0
22Q1 (8)0.17-26.09-22.730.07-12.5-30.00.07-36.36-30.000041.1818.38-9.4141.18-13.9-9.410.0000310.00.0
21Q4 (7)0.23-4.17-37.840.0833.33-57.890.11120.0-8.3300034.7839.13-32.2747.83129.5747.460.0000310.00.0
21Q3 (6)0.24-31.43-38.460.06-40.0-73.910.05-54.55-64.2900025.00-12.5-57.6120.83-33.71-41.960.0000310.00.0
21Q2 (5)0.3559.09-14.630.10.0-47.370.1110.0-8.3300028.57-37.14-38.3531.43-30.867.380.0000310.00.0
21Q1 (4)0.22-40.540.00.1-47.370.00.1-16.670.0000.045.45-11.480.045.4540.150.00.0000.0310.00.0
20Q4 (3)0.37-5.130.00.19-17.390.00.12-14.290.0000.051.35-12.930.032.43-9.650.00.0000.0310.00.0
20Q3 (2)0.39-4.880.00.2321.050.00.1416.670.0000.058.9727.260.035.9022.650.00.0000.0310.00.0
20Q2 (1)0.410.00.00.190.00.00.120.00.000.00.046.340.00.029.270.00.00.000.00.0310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)1.95-15.580.240.00.7222.030.08012.3118.4636.9244.564.10000
2023 (9)2.31171.760.24-17.240.5963.890010.39-69.5525.54-39.690.00000
2022 (8)0.85-18.270.29-14.710.360.00034.124.3642.3522.350.000310.0
2021 (7)1.04-24.640.34-52.780.36-20.00032.69-37.3434.626.150.000310.0
2020 (6)1.38119.050.72278.950.4580.00052.1773.032.61-17.830.000310.0
2019 (5)0.6316.670.1946.150.2513.640030.1625.2739.68-2.60.000310.0
2018 (4)0.54-37.210.13225.00.22-8.330024.07417.5940.7445.990.000310.0
2017 (3)0.86-51.960.04-77.780.24-14.29004.65-53.7527.9178.410.00031-36.73
2016 (2)1.79-26.940.18-56.10.28-6.670010.06-39.9115.6427.750.00049-51.96
2015 (1)2.45-18.330.41-10.870.3-25.00016.73012.2400.000102-15.0

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