玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.3721.10.0625.8260.478.9926.1361.59.8819.9163.61.744.51224.4625.282.09216.6722.940.10100.025.026.7847.966.52111.45-9.09-1.6598.82-0.68-0.821.18136.81224.733.44-5.75-12.69
23Q3 (19)26.7314.08-25.4816.096536.0-41.7216.18171.93-40.2112.171460.26-43.181.396850.0-58.130.662100.0-57.140.05400.0-28.5718.1028.37-37.91122.593.621.2799.502090.04-2.490.50-99.53124.413.65-77.7716.99
23Q2 (18)23.43-22.44-34.19-0.25-101.11-100.935.95-73.26-78.560.78-95.89-96.250.02-99.2-99.160.03-97.5-97.270.01-83.33-80.014.10-41.1-53.3118.310.58-6.94-5.00-104.95-105.14105.0010527.313649.6116.42356.11488.53
23Q1 (17)30.21-6.62-15.8722.48-5.11-16.1222.25-6.43-17.2218.99-2.96-10.892.49-30.83-26.551.20-29.41-24.050.06-25.0-14.2923.94-4.77-15.97117.633.8-7.76101.011.381.34-1.01-377.2-472.983.60-8.6318.42
22Q4 (16)32.35-9.81-3.7523.69-14.2-5.5423.78-12.12-4.6119.57-8.64-1.413.608.43-48.131.7010.39-46.540.0814.29-50.025.14-13.76-2.6113.32-6.39-0.9599.64-2.36-0.950.36117.8161.643.9426.2839.72
22Q3 (15)35.870.7612.0627.612.3419.7827.06-2.4923.1721.422.9837.663.3240.08-4.321.5440.0-1.280.0740.0-30.029.15-3.4424.31121.05-4.78-7.59102.044.98-2.75-2.04-172.8858.613.1211.8369.57
22Q2 (14)35.60-0.863.1326.980.678.3127.753.2417.9820.80-2.3913.662.37-30.093.041.10-30.387.840.05-28.570.030.195.9718.44127.13-0.31-4.6997.20-2.48-8.212.80937.23147.532.79-8.22-7.0
22Q1 (13)35.916.84-2.3726.806.860.5326.887.824.1521.317.3611.283.39-51.1582.261.58-50.3183.720.07-56.2575.028.4910.380.6127.5211.46-5.9299.68-0.91-3.520.27145.81108.143.047.8-16.94
21Q4 (12)33.615.09.5125.088.8111.1224.9313.4711.1519.8527.5714.616.94100.066.433.18103.8567.370.1660.045.4525.8110.069.69114.41-12.66-4.4100.59-4.14-0.0-0.5988.057.472.8253.26-3.75
21Q3 (11)32.01-7.275.523.05-7.474.321.97-6.590.1415.56-14.97-14.223.4750.879.461.5652.949.860.10100.025.023.45-8.0-0.68130.99-1.79-0.98104.93-0.914.17-4.9316.33-572.761.84-38.67-10.68
21Q2 (10)34.52-6.1418.8324.91-6.5620.6323.52-8.8724.0518.30-4.4424.662.3023.6630.681.0218.622.890.0525.00.025.49-9.9920.58133.38-1.590.05105.892.49-2.72-5.89-77.6333.453.00-18.030
21Q1 (9)36.7819.84175.326.6618.12254.9925.8115.07325.9119.1510.57388.521.86-55.4244.440.86-54.74168.750.04-63.64-33.3328.3220.36249.2135.5413.2512.72103.322.71-16.5-3.32-420.7886.033.6624.9175.96
20Q4 (8)30.691.15-4.0922.572.13-4.8122.432.236.417.32-4.52-0.974.1731.5562.891.9033.839.710.1137.557.1423.53-0.34-1.92119.68-9.539.95100.59-0.14-10.56-0.6413.0994.892.9342.23-22.07
20Q3 (7)30.344.44-4.6522.107.02-6.1221.9415.720.0918.1423.574.013.1780.1127.821.4271.089.230.0860.014.2923.6111.68-3.95132.28-0.7827.45100.73-7.46-6.17-0.7391.7290.042.0601.48
20Q2 (6)29.05117.448.2320.65174.9730.3718.96212.8719.414.68274.4934.061.76225.93131.580.83159.3884.440.05-16.6725.021.14160.678.35133.3210.8722.07108.85-12.039.1-8.8562.7-4066.40.00-100.0-100.0
20Q1 (5)13.36-58.25-43.07.51-68.33-53.126.06-71.25-61.053.92-77.59-69.330.54-78.91-71.580.32-76.47-70.090.06-14.29-25.08.11-66.19-52.6120.2510.4743.74123.7410.0220.22-23.74-90.36-710.512.08-44.685.05
19Q4 (4)32.000.570.023.710.720.021.08-3.830.017.490.290.02.563.230.01.364.620.00.070.00.023.99-2.40.0108.854.880.0112.474.760.0-12.47-69.430.03.7685.220.0
19Q3 (3)31.8218.550.023.5448.610.021.9238.040.017.4459.270.02.48226.320.01.30188.890.00.0775.00.024.5825.990.0103.79-4.970.0107.367.60.0-7.36-3397.280.02.03-40.640.0
19Q2 (2)26.8414.510.015.84-1.120.015.882.060.010.95-14.320.00.76-60.00.00.45-57.940.00.04-50.00.019.5114.030.0109.2230.550.099.78-3.060.00.22107.620.03.4272.730.0
19Q1 (1)23.440.00.016.020.00.015.560.00.012.780.00.01.900.00.01.070.00.00.080.00.017.110.00.083.660.00.0102.930.00.0-2.930.00.01.980.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)30.10-13.4121.51-17.550.7819.5921.90-16.2217.02-17.828.24-33.283.98-33.440.23-17.8623.46-16.06111.45-1.6598.22-1.581.78849.940.22-2.04.1325.53
2022 (9)34.763.1826.095.710.6542.8326.148.9220.7112.8612.35-12.65.98-11.140.28-20.027.9510.0113.32-0.9599.80-2.950.1900.22-7.123.2922.76
2021 (8)33.6926.0424.6829.890.46-16.2124.0031.018.3528.3214.1353.426.7348.570.3516.6725.4127.43114.41-4.4102.83-0.86-2.8300.24-12.222.688.94
2020 (7)26.73-6.8619.00-6.40.54-24.5418.32-3.3814.30-5.869.2121.184.538.890.3020.019.94-7.26119.689.95103.72-3.12-3.7200.2729.452.46-9.23
2019 (6)28.7037.9820.3054.370.72196.1418.9652.4115.1983.687.6058.04.1655.810.25-16.6721.5056.93108.8523.04107.071.26-7.0700.2102.7148.9
2018 (5)20.80-8.1713.15-2.010.24-7.4512.44-3.868.27-23.354.812.782.674.30.3042.8613.70-7.5688.47-15.31105.741.97-5.7400.0001.82-25.1
2017 (4)22.65-21.7313.42-32.190.2645.7712.94-26.0110.79-14.74.68-41.862.56-37.410.21-30.014.82-22.12104.460.65103.69-8.35-3.6900.0002.4336.52
2016 (3)28.94-14.9619.79-27.140.189.0217.49-40.4912.65-46.838.05-48.234.09-40.980.307.1419.03-37.89103.79-16.53113.1422.44-13.1400.0001.78-19.82
2015 (2)34.03-10.7527.16-17.40.17-32.9729.39-14.1423.79-14.7915.5519.076.9323.310.2840.030.64-13.13124.34-12.492.41-3.787.5992.280.0002.22-16.23
2014 (1)38.13032.8800.2555.0134.23027.92013.0605.6200.20-37.535.2712.32141.947.3896.03-6.313.9500.0002.6520.45

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