- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 100.6 | 102.54 | 24.12 | 3.73 | 13.03 | -26.28 | 2.98 | 40.57 | 13.74 | 0 | 0 | 0 | 3.71 | -44.19 | -40.61 | 2.96 | -30.6 | -8.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 49.67 | 389.84 | -25.85 | 3.3 | 432.26 | -16.24 | 2.12 | 18.44 | -8.62 | 0 | 0 | 0 | 6.64 | 8.66 | 12.96 | 4.27 | -75.82 | 23.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 10.14 | -82.53 | -79.26 | 0.62 | -75.69 | -77.94 | 1.79 | -13.53 | -6.28 | 0 | 0 | 0 | 6.11 | 39.14 | 6.38 | 17.65 | 394.88 | 351.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 58.03 | -28.4 | -15.76 | 2.55 | -49.6 | -39.14 | 2.07 | -20.99 | -17.53 | 0 | 0 | 0 | 4.39 | -29.61 | -27.75 | 3.57 | 10.35 | -2.1 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 81.05 | 20.99 | -45.87 | 5.06 | 28.43 | -47.94 | 2.62 | 12.93 | -24.28 | 0 | 0 | 0 | 6.24 | 6.15 | -3.82 | 3.23 | -6.66 | 39.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 66.99 | 37.02 | -26.72 | 3.94 | 40.21 | -33.45 | 2.32 | 21.47 | -3.33 | 0 | 0 | 0 | 5.88 | 2.33 | -9.17 | 3.46 | -11.35 | 31.92 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 48.89 | -29.03 | -3.19 | 2.81 | -32.94 | -9.94 | 1.91 | -23.9 | -1.55 | 0 | 0 | 0 | 5.75 | -5.5 | -6.97 | 3.91 | 7.22 | 1.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 68.89 | -53.99 | 73.4 | 4.19 | -56.89 | 65.61 | 2.51 | -27.46 | 23.04 | 0 | 0 | 0 | 6.08 | -6.3 | -4.49 | 3.64 | 57.68 | -29.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 149.74 | 63.79 | 52.84 | 9.72 | 64.19 | 88.37 | 3.46 | 44.17 | 14.57 | 0 | 0 | 0 | 6.49 | 0.24 | 23.25 | 2.31 | -11.98 | -25.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 91.42 | 81.03 | 33.58 | 5.92 | 89.74 | 56.2 | 2.4 | 23.71 | 25.0 | 0 | 0 | 0 | 6.48 | 4.81 | 16.94 | 2.63 | -31.66 | -6.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 50.5 | 27.11 | 8.7 | 3.12 | 23.32 | 41.18 | 1.94 | -4.9 | 10.23 | 0 | 0 | 0 | 6.18 | -2.98 | 29.88 | 3.84 | -25.18 | 1.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 39.73 | -59.45 | -28.53 | 2.53 | -50.97 | 57.14 | 2.04 | -32.45 | 22.89 | 0 | 0 | 0 | 6.37 | 20.91 | 119.87 | 5.13 | 66.57 | 71.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 97.97 | 43.15 | 63.01 | 5.16 | 36.15 | 101.56 | 3.02 | 57.29 | 20.32 | 0 | 0 | 0 | 5.27 | -4.89 | 23.65 | 3.08 | 9.88 | -26.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 68.44 | 47.31 | 20.07 | 3.79 | 71.49 | 25.91 | 1.92 | 9.09 | 11.63 | 0 | 0 | 0 | 5.54 | 16.42 | 4.87 | 2.81 | -25.94 | -7.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 46.46 | -16.42 | 64.81 | 2.21 | 37.27 | 56.74 | 1.76 | 6.02 | 3.53 | 0 | 0 | 0 | 4.76 | 64.24 | -4.9 | 3.79 | 26.86 | -37.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 55.59 | -7.5 | -9.51 | 1.61 | -37.11 | -40.81 | 1.66 | -33.86 | -10.27 | 0 | 0 | 0 | 2.90 | -32.01 | -34.59 | 2.99 | -28.5 | -0.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 60.1 | 5.44 | 0.0 | 2.56 | -14.95 | 0.0 | 2.51 | 45.93 | 0.0 | 0 | 0 | 0.0 | 4.26 | -19.34 | 0.0 | 4.18 | 38.4 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 57.0 | 102.2 | 0.0 | 3.01 | 113.48 | 0.0 | 1.72 | 1.18 | 0.0 | 0 | 0 | 0.0 | 5.28 | 5.58 | 0.0 | 3.02 | -49.96 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 28.19 | -54.11 | 0.0 | 1.41 | -48.16 | 0.0 | 1.7 | -8.11 | 0.0 | 0 | 0 | 0.0 | 5.00 | 12.96 | 0.0 | 6.03 | 100.25 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 61.43 | 0.0 | 0.0 | 2.72 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.43 | 0.0 | 0.0 | 3.01 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 218.43 | -17.83 | 10.2 | -36.25 | 8.95 | -4.28 | 0 | 0 | 4.67 | -22.42 | 4.10 | 16.49 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 265.82 | -19.78 | 16.0 | -24.85 | 9.35 | -4.98 | 0 | 0 | 6.02 | -6.31 | 3.52 | 18.46 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 331.38 | 23.44 | 21.29 | 66.72 | 9.84 | 17.84 | 0 | 0 | 6.42 | 35.06 | 2.97 | -4.53 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 268.46 | 29.86 | 12.77 | 31.65 | 8.35 | 7.33 | 0 | 0 | 4.76 | 1.38 | 3.11 | -17.35 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 206.73 | -14.72 | 9.7 | -14.99 | 7.78 | 8.36 | 0 | 0 | 4.69 | -0.31 | 3.76 | 27.06 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 242.42 | 30.1 | 11.41 | 14.56 | 7.18 | -1.51 | 0 | 0 | 4.71 | -11.94 | 2.96 | -24.29 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 186.34 | -32.77 | 9.96 | -36.52 | 7.29 | -3.44 | 0 | 0 | 5.35 | -5.58 | 3.91 | 43.62 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 277.17 | 1.92 | 15.69 | 20.32 | 7.55 | 6.04 | 0 | 0 | 5.66 | 18.06 | 2.72 | 4.05 | 0.00 | 0 | 290 | 0.0 |
| 2015 (2) | 271.96 | 52.58 | 13.04 | 52.69 | 7.12 | 7.07 | 0 | 0 | 4.79 | 0.07 | 2.62 | -29.83 | 0.00 | 0 | 290 | 0.0 |
| 2014 (1) | 178.24 | -29.04 | 8.54 | -31.79 | 6.65 | -1.04 | 0 | 0 | 4.79 | 0 | 3.73 | 0 | 0.00 | 0 | 290 | 0.0 |
