- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.56 | 10.82 | 13.27 | 0.39 | 95.0 | 8.33 | 0.85 | 13.33 | 11.84 | 0.24 | -20.0 | -52.94 | 15.23 | 75.96 | -4.36 | 33.20 | 2.27 | -1.26 | 9.38 | -27.81 | -58.46 | 289 | 0.0 | 0.0 |
| 23Q3 (19) | 2.31 | 18.46 | 16.08 | 0.2 | 33.33 | 53.85 | 0.75 | -7.41 | 4.17 | 0.3 | 3.45 | -25.0 | 8.66 | 12.55 | 32.53 | 32.47 | -21.84 | -10.26 | 12.99 | -12.67 | -35.39 | 289 | 0.0 | 0.0 |
| 23Q2 (18) | 1.95 | 7.73 | -11.36 | 0.15 | 15.38 | -21.05 | 0.81 | 12.5 | 12.5 | 0.29 | 20.83 | -46.3 | 7.69 | 7.1 | -10.93 | 41.54 | 4.42 | 26.92 | 14.87 | 12.16 | -39.41 | 289 | 0.0 | 0.0 |
| 23Q1 (17) | 1.81 | -19.91 | 13.84 | 0.13 | -63.89 | 85.71 | 0.72 | -5.26 | -1.37 | 0.24 | -52.94 | -45.45 | 7.18 | -54.91 | 63.14 | 39.78 | 18.29 | -13.36 | 13.26 | -41.24 | -52.08 | 289 | 0.0 | 0.0 |
| 22Q4 (16) | 2.26 | 13.57 | 26.97 | 0.36 | 176.92 | 33.33 | 0.76 | 5.56 | 8.57 | 0.51 | 27.5 | 6.25 | 15.93 | 143.84 | 5.01 | 33.63 | -7.06 | -14.49 | 22.57 | 12.27 | -16.32 | 289 | 0.0 | 0.0 |
| 22Q3 (15) | 1.99 | -9.55 | -13.48 | 0.13 | -31.58 | 44.44 | 0.72 | 0.0 | 22.03 | 0.4 | -25.93 | -14.89 | 6.53 | -24.36 | 66.95 | 36.18 | 10.55 | 41.04 | 20.10 | -18.11 | -1.64 | 289 | 0.0 | 0.0 |
| 22Q2 (14) | 2.2 | 38.36 | 19.57 | 0.19 | 171.43 | 72.73 | 0.72 | -1.37 | 14.29 | 0.54 | 22.73 | -20.59 | 8.64 | 96.17 | 44.46 | 32.73 | -28.72 | -4.42 | 24.55 | -11.3 | -33.58 | 289 | 0.0 | 0.0 |
| 22Q1 (13) | 1.59 | -10.67 | -18.88 | 0.07 | -74.07 | -12.5 | 0.73 | 4.29 | 28.07 | 0.44 | -8.33 | -2.22 | 4.40 | -70.98 | 7.86 | 45.91 | 16.75 | 57.87 | 27.67 | 2.62 | 20.53 | 289 | 0.0 | 0.0 |
| 21Q4 (12) | 1.78 | -22.61 | -27.35 | 0.27 | 200.0 | 237.5 | 0.7 | 18.64 | 25.0 | 0.48 | 2.13 | 29.73 | 15.17 | 287.64 | 364.54 | 39.33 | 53.3 | 72.05 | 26.97 | 31.96 | 78.56 | 289 | 0.0 | 0.0 |
| 21Q3 (11) | 2.3 | 25.0 | 2.22 | 0.09 | -18.18 | -50.0 | 0.59 | -6.35 | -7.81 | 0.47 | -30.88 | 2.17 | 3.91 | -34.55 | -51.09 | 25.65 | -25.08 | -9.82 | 20.43 | -44.71 | -0.05 | 289 | 0.0 | 0.0 |
| 21Q2 (10) | 1.84 | -6.12 | -19.3 | 0.11 | 37.5 | -21.43 | 0.63 | 10.53 | 0.0 | 0.68 | 51.11 | 100.0 | 5.98 | 46.47 | -2.64 | 34.24 | 17.73 | 23.91 | 36.96 | 60.97 | 147.83 | 289 | 0.0 | 0.0 |
| 21Q1 (9) | 1.96 | -20.0 | -46.3 | 0.08 | 0.0 | -68.0 | 0.57 | 1.79 | -9.52 | 0.45 | 21.62 | -11.76 | 4.08 | 25.0 | -40.41 | 29.08 | 27.23 | 68.49 | 22.96 | 52.03 | 64.32 | 289 | 0.0 | 0.0 |
| 20Q4 (8) | 2.45 | 8.89 | -58.05 | 0.08 | -55.56 | -73.33 | 0.56 | -12.5 | -20.0 | 0.37 | -19.57 | -9.76 | 3.27 | -59.18 | -36.44 | 22.86 | -19.64 | 90.69 | 15.10 | -26.13 | 115.11 | 289 | 0.0 | 0.0 |
| 20Q3 (7) | 2.25 | -1.32 | -59.61 | 0.18 | 28.57 | -37.93 | 0.64 | 1.59 | -15.79 | 0.46 | 35.29 | 6.98 | 8.00 | 30.29 | 53.66 | 28.44 | 2.94 | 108.47 | 20.44 | 37.1 | 164.83 | 289 | 0.0 | 4.33 |
| 20Q2 (6) | 2.28 | -37.53 | -54.31 | 0.14 | -44.0 | -33.33 | 0.63 | 0.0 | -16.0 | 0.34 | -33.33 | -34.62 | 6.14 | -10.35 | 45.91 | 27.63 | 60.09 | 83.84 | 14.91 | 6.73 | 43.1 | 289 | 0.0 | 4.33 |
| 20Q1 (5) | 3.65 | -37.5 | -17.05 | 0.25 | -16.67 | 31.58 | 0.63 | -10.0 | -20.25 | 0.51 | 24.39 | 41.67 | 6.85 | 33.33 | 58.62 | 17.26 | 44.0 | -3.87 | 13.97 | 99.02 | 70.78 | 289 | 0.0 | -12.16 |
| 19Q4 (4) | 5.84 | 4.85 | 0.0 | 0.3 | 3.45 | 0.0 | 0.7 | -7.89 | 0.0 | 0.41 | -4.65 | 0.0 | 5.14 | -1.33 | 0.0 | 11.99 | -12.15 | 0.0 | 7.02 | -9.06 | 0.0 | 289 | 4.33 | 0.0 |
| 19Q3 (3) | 5.57 | 11.62 | 0.0 | 0.29 | 38.1 | 0.0 | 0.76 | 1.33 | 0.0 | 0.43 | -17.31 | 0.0 | 5.21 | 23.72 | 0.0 | 13.64 | -9.22 | 0.0 | 7.72 | -25.92 | 0.0 | 277 | 0.0 | 0.0 |
| 19Q2 (2) | 4.99 | 13.41 | 0.0 | 0.21 | 10.53 | 0.0 | 0.75 | -5.06 | 0.0 | 0.52 | 44.44 | 0.0 | 4.21 | -2.54 | 0.0 | 15.03 | -16.29 | 0.0 | 10.42 | 27.37 | 0.0 | 277 | -15.81 | 0.0 |
| 19Q1 (1) | 4.4 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 4.32 | 0.0 | 0.0 | 17.95 | 0.0 | 0.0 | 8.18 | 0.0 | 0.0 | 329 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.63 | 7.34 | 0.87 | 16.0 | 3.14 | 7.17 | 1.07 | -43.39 | 10.08 | 8.07 | 36.38 | -0.16 | 12.40 | -47.26 | 289 | 0.0 |
| 2022 (9) | 8.04 | 2.03 | 0.75 | 38.89 | 2.93 | 17.67 | 1.89 | -9.13 | 9.33 | 36.12 | 36.44 | 15.33 | 23.51 | -10.94 | 289 | 0.0 |
| 2021 (8) | 7.88 | -25.87 | 0.54 | -1.82 | 2.49 | 3.75 | 2.08 | 24.55 | 6.85 | 32.45 | 31.60 | 39.96 | 26.40 | 68.02 | 289 | 0.0 |
| 2020 (7) | 10.63 | -48.89 | 0.55 | -33.73 | 2.4 | -16.96 | 1.67 | -2.91 | 5.17 | 29.66 | 22.58 | 62.5 | 15.71 | 89.98 | 289 | 0.0 |
| 2019 (6) | 20.8 | 27.06 | 0.83 | 48.21 | 2.89 | 12.45 | 1.72 | 45.76 | 3.99 | 16.65 | 13.89 | -11.5 | 8.27 | 14.72 | 289 | -7.96 |
| 2018 (5) | 16.37 | 8.12 | 0.56 | 40.0 | 2.57 | 19.53 | 1.18 | -9.23 | 3.42 | 29.48 | 15.70 | 10.55 | 7.21 | -16.05 | 314 | 44.7 |
| 2017 (4) | 15.14 | 71.66 | 0.4 | -9.09 | 2.15 | 9.14 | 1.3 | 35.42 | 2.64 | -47.04 | 14.20 | -36.42 | 8.59 | -21.11 | 217 | -10.33 |
| 2016 (3) | 8.82 | 25.11 | 0.44 | 109.52 | 1.97 | 65.55 | 0.96 | 52.38 | 4.99 | 67.48 | 22.34 | 32.32 | 10.88 | 21.8 | 242 | 15.79 |
| 2015 (2) | 7.05 | -15.06 | 0.21 | 23.53 | 1.19 | 32.22 | 0.63 | -29.21 | 2.98 | 45.43 | 16.88 | 55.67 | 8.94 | -16.66 | 209 | 44.14 |
| 2014 (1) | 8.3 | 148.5 | 0.17 | -41.38 | 0.9 | 55.17 | 0.89 | 71.15 | 2.05 | 0 | 10.84 | 0 | 10.72 | 0 | 145 | 40.78 |
