玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q3 (20)34.8921.95-2.127.23167.8979.6225.37142.62390.7223.47135.531625.745.34693.336575.01.132925.0841.670.040300.030.3032.3144.49386.39-17.76-0.84107.2357.81-63.42-7.39-122.1896.173.58-89.38-58.99
23Q2 (19)28.61-23.7317.54-40.1152.69-386.91-59.52-1.07-641.09-66.06-12.18-703.29-0.90-73.08-135.57-0.04-300.0-106.450.000-100.022.90-62.6854.31469.8410.4126.6267.95-52.25-46.3233.33175.36223.4433.71-47.521439.27
23Q1 (18)37.51178.6842.9-84.79-181.3231.33-58.89-191.5672.44-58.89-197.4472.45-0.52-150.061.760.02-93.75111.760.000061.36-50.15188.11425.553.573.96142.31404.15145.99-44.23-130.13-204.9464.23145.15-12.05
22Q4 (17)13.46-62.23-78.22-30.14-298.8137.9364.321144.1111.7960.444344.12102.411.041200.0197.140.32166.67128.570.00-100.00123.08486.9339.14410.885.447.58-46.79-115.9670.06146.79176.02-42.7226.20200.11-30.65
22Q3 (16)35.6446.43-32.3715.168.44486.735.17-53.0169.031.36-87.58116.270.08-96.84150.00.12-80.65300.00.01-80.0020.9741.31-28.11389.675.0218.85293.10131.55444.33-193.10-615.09-518.398.73298.63-56.04
22Q2 (15)24.34-7.2828.7813.98111.323878.3811.00105.15262.7210.95105.12247.182.53286.03627.080.62464.711340.00.050150.014.84121.31242.73371.06-9.3517.22126.58118.812241.77-27.00-164.07-128.552.19-97.0-61.24
22Q1 (14)26.25-57.525.25-123.47-154.26-879.97-213.71-803.69-1492.25-213.72-815.74-1761.9-1.36-488.57-140.72-0.17-221.43-119.10.000-100.0-69.64-178.72-484.33409.357.1838.7857.85137.02-43.9642.15-83.551406.6173.0393.32555.64
21Q4 (13)61.7917.25104.4-48.56-1138.78-315.1530.37505.4729.5629.86457.1833.540.35318.75-95.360.14366.67-92.890.000-100.088.46203.26239.84381.9416.4920.71-156.25-390.18-262.29256.25455.216786.7237.7890.231207.27
21Q3 (12)52.70178.84151.67-3.92-959.46-169.01-7.49-10.8-279.19-8.36-12.37-285.78-0.1666.67-132.650.03160.0-86.960.00-100.0-100.029.17573.67147.41327.873.5818.1953.85896.15-60.7446.15-51.21224.2619.86251.5313.75
21Q2 (11)18.90-24.222.89-0.37-102.34-120.22-6.76-144.04-150.37-7.44-157.85-86.0-0.48-114.37-17.07-0.05-105.62-600.00.02-66.67-33.334.33-76.1-32.45316.557.3219.965.41-94.76107.5794.593032.43-44.825.65105.450
21Q1 (10)24.94-17.562.5815.83-29.86182.6815.35-34.513669.7712.86-42.49756.123.34-55.761213.330.89-54.821680.00.06-25.050.018.12-30.39207.64294.97-6.7821.92103.237.22107.7-3.23-186.69-100.222.75-4.840
20Q4 (9)30.2344.367.7722.57297.3674.6923.44460.77263.4122.36396.89196.167.551440.82711.831.97756.52358.140.08166.67100.026.03120.7873.77316.4114.0534.3296.28-29.8-52.253.72110.02103.662.89-39.79-45.37
20Q3 (8)20.9413.99-47.875.68210.38-77.524.18254.81-82.684.50212.5-80.310.49219.51-78.880.232200.0-71.250.030.00.011.7983.93-62.39277.425.1320.93137.14292.030.94-37.14-121.67-684.134.800-20.79
20Q2 (7)18.3719.75-16.51.83-67.32110.06-2.70-527.9192.75-4.00-104.0889.65-0.41-36.6766.390.01-80.0103.120.03-25.0200.06.418.83145.95263.899.0723.16-71.4394.67-245.9171.43-88.1235.860.000-100.0
20Q1 (6)15.34-45.31-22.415.60-56.66128.53-0.43-106.6797.89-1.96-125.9690.81-0.30-132.2655.220.05-88.37133.330.040.0300.05.89-60.68421.24241.942.734.48-1340.00-764.64-1491.541440.001517.1438780.00.00-100.0-100.0
19Q4 (5)28.05-30.1755.7512.92-48.87813.816.45-73.27161.787.55-66.97167.410.93-59.91257.630.43-46.25490.910.0433.33100.014.98-52.22274.5235.572.6933.78201.6192.491084.48-101.61-2045.16-222.465.29-12.71-40.76
19Q3 (4)40.1782.590.025.27238.920.024.13164.830.022.86159.130.02.32290.160.00.80350.00.00.03200.00.031.35324.730.0229.407.060.0104.74113.930.0-4.74-109.280.06.06-65.80.0
19Q2 (3)22.0011.280.0-18.197.340.0-37.22-82.810.0-38.66-81.330.0-1.22-82.090.0-0.32-113.330.00.010.00.0-13.95-1334.510.0214.2719.10.048.96-49.160.051.041278.120.017.728.710.0
19Q1 (2)19.779.770.0-19.63-984.530.0-20.36-95.020.0-21.32-90.360.0-0.67-13.560.0-0.15-36.360.00.01-50.00.01.13-71.750.0179.912.170.096.30465.740.03.70-95.540.016.3082.530.0
18Q4 (1)18.010.00.0-1.810.00.0-10.440.00.0-11.200.00.0-0.590.00.0-0.110.00.00.020.00.04.000.00.0176.090.00.017.020.00.082.980.00.08.930.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2022 (10)25.90-2.79.01-6.243.58-9.078.64-18.347.65-10.842.39-20.860.90-2.170.06-25.020.5910.52410.887.58104.3515.03-4.3500.22-14.856.1814.23
2021 (9)26.6211.19.61-28.443.9466.5210.58-9.578.58-19.893.02-58.80.92-60.520.08-55.5618.6311.03381.9420.7190.71-20.99.2900.26-18.095.4147.41
2020 (8)23.96-21.6713.4336.072.36-57.2311.70160.010.71152.07.33521.192.33191.250.18100.016.786.54316.4134.32114.68-47.5-14.8300.31-25.523.67-54.52
2019 (7)30.5910.639.87-34.645.53337.274.50-69.264.25-65.051.18-85.890.80-74.110.09-59.0915.75-13.13235.5733.78218.45111.84-118.4500.42-10.028.07122.93
2018 (6)27.65-6.8715.10-18.861.2623.7714.64-18.9412.16-20.08.36-4.133.091.640.2229.4118.13-19.78176.09-28.21103.120.04-3.1200.4703.6227.46
2017 (5)29.69-11.8518.61-15.11.020.0718.0624.0415.2026.988.7272.673.0438.810.1730.7722.601.94245.293.64103.08-31.53-3.0800.0002.84-8.39
2016 (4)33.68-15.2521.92-23.061.02104.5714.56-40.5511.97-39.615.05-59.082.19-50.340.13-27.7822.17-27.6236.682.32150.5329.34-50.5300.0003.1012.32
2015 (3)39.748.2528.49-18.480.50-38.5624.49-14.1319.82-37.7312.3421.224.4117.910.1880.030.62-18.69231.32-10.8116.39-5.09-16.3000.0002.76-44.35
2014 (2)36.714.0534.9534.580.81175.2428.525.8331.8326.9610.18-61.233.74-57.110.10-68.7537.6626.97259.3229.42122.6327.35-22.6300.0004.96161.05
2013 (1)35.28025.9700.29026.95025.07026.2608.7200.32029.660200.37096.2903.6500.0001.900

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