- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 30.29 | 29.28 | 1692.31 | 0.62 | 47.62 | 675.0 | 1.41 | 2.92 | 113.64 | 0 | 0 | 0 | 2.05 | 14.19 | -56.76 | 4.66 | -20.39 | -88.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 23.43 | 1688.55 | 319.89 | 0.42 | 500.0 | 250.0 | 1.37 | 65.06 | 34.31 | 0 | 0 | 0 | 1.79 | -66.45 | -16.65 | 5.85 | -90.77 | -68.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 1.31 | 48.86 | -93.91 | 0.07 | -30.0 | -94.35 | 0.83 | -14.43 | -16.16 | 0 | 0 | 0 | 5.34 | -52.98 | -7.35 | 63.36 | -42.52 | 1275.97 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 0.88 | -47.93 | 57.14 | 0.1 | 25.0 | 25.0 | 0.97 | 46.97 | 25.97 | 0 | 0 | 0 | 11.36 | 140.06 | -20.45 | 110.23 | 182.25 | -19.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 1.69 | -69.71 | 62.5 | 0.08 | -33.33 | -38.46 | 0.66 | -35.29 | -34.65 | 0 | 0 | 0 | 4.73 | 120.12 | -62.13 | 39.05 | 113.64 | -59.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 5.58 | -74.05 | 232.14 | 0.12 | -90.32 | 20.0 | 1.02 | 3.03 | 20.0 | 0 | 0 | 0 | 2.15 | -62.71 | -63.87 | 18.28 | 296.98 | -63.87 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 21.5 | 3739.29 | 288.09 | 1.24 | 1450.0 | 552.63 | 0.99 | 28.57 | 12.5 | 0 | 0 | 0 | 5.77 | -59.63 | 68.17 | 4.60 | -96.65 | -71.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 0.56 | -46.15 | -97.48 | 0.08 | -38.46 | -91.67 | 0.77 | -23.76 | -27.36 | 0 | 0 | 0 | 14.29 | 14.29 | 230.95 | 137.50 | 41.58 | 2784.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 1.04 | -38.1 | -96.22 | 0.13 | 30.0 | -82.67 | 1.01 | 18.82 | -24.63 | 0 | 0 | 0 | 12.50 | 110.0 | 358.5 | 97.12 | 91.95 | 1893.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 1.68 | -69.68 | -80.19 | 0.1 | -47.37 | -76.19 | 0.85 | -3.41 | -3.41 | 0 | 0 | 0 | 5.95 | 73.56 | 20.18 | 50.60 | 218.52 | 387.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 5.54 | -75.09 | -30.4 | 0.19 | -80.21 | -40.62 | 0.88 | -16.98 | -12.0 | 0 | 0 | 0 | 3.43 | -20.55 | -14.69 | 15.88 | 233.27 | 26.44 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 22.24 | -19.16 | 87.05 | 0.96 | 28.0 | 209.68 | 1.06 | -20.9 | 24.71 | 0 | 0 | 0 | 4.32 | 58.33 | 65.56 | 4.77 | -2.15 | -33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 27.51 | 224.41 | 184.19 | 0.75 | 78.57 | 102.7 | 1.34 | 52.27 | 22.94 | 0 | 0 | 0 | 2.73 | -44.96 | -28.67 | 4.87 | -53.06 | -56.74 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 8.48 | 6.53 | 7.61 | 0.42 | 31.25 | 100.0 | 0.88 | -12.0 | -8.33 | 0 | 0 | 0 | 4.95 | 23.2 | 85.85 | 10.38 | -17.4 | -14.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 7.96 | -33.05 | 208.53 | 0.32 | 3.23 | 60.0 | 1.0 | 17.65 | 20.48 | 0 | 0 | 0 | 4.02 | 54.19 | -48.14 | 12.56 | 75.73 | -60.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 11.89 | 22.83 | 346.99 | 0.31 | -16.22 | 19.23 | 0.85 | -22.02 | 7.59 | 0 | 0 | 0 | 2.61 | -31.79 | -73.33 | 7.15 | -36.51 | -75.93 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 9.68 | 22.84 | 0.0 | 0.37 | 76.19 | 0.0 | 1.09 | 13.54 | 0.0 | 0 | 0 | 0.0 | 3.82 | 43.43 | 0.0 | 11.26 | -7.57 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 7.88 | 205.43 | 0.0 | 0.21 | 5.0 | 0.0 | 0.96 | 15.66 | 0.0 | 0 | 0 | 0.0 | 2.66 | -65.62 | 0.0 | 12.18 | -62.13 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 2.58 | -3.01 | 0.0 | 0.2 | -23.08 | 0.0 | 0.83 | 5.06 | 0.0 | 0 | 0 | 0.0 | 7.75 | -20.69 | 0.0 | 32.17 | 8.32 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 2.66 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 9.77 | 0.0 | 0.0 | 29.70 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 55.91 | 90.56 | 1.21 | -20.39 | 4.59 | 33.43 | 0 | 0 | 2.16 | -58.23 | 8.21 | -29.98 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 29.34 | -3.77 | 1.52 | 9.35 | 3.44 | -9.47 | 0 | 0 | 5.18 | 13.64 | 11.72 | -5.93 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 30.49 | -45.41 | 1.39 | -22.35 | 3.8 | -6.63 | 0 | 0 | 4.56 | 42.24 | 12.46 | 71.02 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 55.85 | 144.96 | 1.79 | 70.48 | 4.07 | 10.9 | 0 | 0 | 3.21 | -30.41 | 7.29 | -54.73 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 22.8 | -59.98 | 1.05 | -68.56 | 3.67 | -2.91 | 0 | 0 | 4.61 | -21.45 | 16.10 | 142.6 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 56.97 | 26.46 | 3.34 | 73.06 | 3.78 | 25.17 | 0 | 0 | 5.86 | 36.85 | 6.64 | -1.02 | 0.00 | 0 | 54 | 0.0 |
| 2017 (4) | 45.05 | 39.3 | 1.93 | 98.97 | 3.02 | 7.09 | 0 | 0 | 4.28 | 42.83 | 6.70 | -23.12 | 0.00 | 0 | 54 | 0.0 |
| 2016 (3) | 32.34 | -29.86 | 0.97 | -56.5 | 2.82 | -5.69 | 0 | 0 | 3.00 | -37.98 | 8.72 | 34.47 | 0.00 | 0 | 54 | 0.0 |
| 2015 (2) | 46.11 | 107.98 | 2.23 | 162.35 | 2.99 | -1.32 | 0 | 0 | 4.84 | 26.14 | 6.48 | -52.55 | 0.00 | 0 | 54 | 0.0 |
| 2014 (1) | 22.17 | -63.67 | 0.85 | -73.85 | 3.03 | 24.18 | 0 | 0 | 3.83 | 0 | 13.67 | 0 | 0.00 | 0 | 54 | 0.0 |
