玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)8.865.48-6.640.1110.010.00.832.47-23.850-100.0-100.01.244.2917.829.37-2.85-18.440.00-100.0-100.07310.00.0
23Q3 (19)8.4-2.126.130.1-9.0925.00.8110.960.00.010.0-50.01.19-7.14-0.899.6413.34-20.710.122.14-60.367310.07.18
23Q2 (18)8.583.3738.610.1137.557.140.7314.062.820.010.0-50.01.2833.0113.378.5110.34-25.820.12-3.26-63.937310.07.18
23Q1 (17)8.3-12.5453.140.08-20.033.330.64-41.288.470.010.0-50.00.96-8.53-12.937.71-32.87-29.160.1214.34-67.357310.07.18
22Q4 (16)9.4942.49109.490.125.042.861.0934.5781.670.01-50.0-80.01.05-12.28-31.8111.49-5.56-13.280.11-64.91-90.457317.187.18
22Q3 (15)6.667.5926.860.0814.29-20.00.8114.089.460.020.0-60.01.206.22-36.9412.166.03-13.710.30-7.06-68.476820.015.79
22Q2 (14)6.1914.21-9.770.0716.67-36.360.7120.34-7.790.020.0-60.01.132.15-29.4811.475.372.190.32-12.44-55.676820.015.79
22Q1 (13)5.4219.6524.880.06-14.29-25.00.59-1.67-19.180.02-60.0-60.01.11-28.36-39.9410.89-17.81-35.280.37-66.57-67.976820.015.79
21Q4 (12)4.53-13.71-6.60.07-30.0-22.220.6-18.92-13.040.050.00.01.55-18.87-16.7313.25-6.03-6.91.1015.897.0668215.7915.79
21Q3 (11)5.25-23.477.360.1-9.0911.110.74-3.92.780.050.0-16.671.9018.793.4914.1025.58-4.270.9530.67-22.385890.0-59.63
21Q2 (10)6.8658.06-17.050.1137.5-88.30.775.48-32.460.050.0-66.671.60-13.01-85.8911.22-33.27-18.570.73-36.73-59.825890.0-59.63
21Q1 (9)4.34-10.52-72.480.08-11.11-93.980.735.8-65.070.050.0-81.481.84-0.67-78.1416.8218.2326.921.1511.75-32.715890.0-61.07
20Q4 (8)4.85-0.82-77.00.090.0-94.410.69-4.17-68.490.05-16.67-85.711.860.82-75.6914.23-3.3837.011.03-15.98-37.88589-59.63-61.07
20Q3 (7)4.89-40.87-76.740.09-90.43-94.480.72-36.84-72.520.06-60.0-77.781.84-83.81-76.2714.726.8118.131.23-32.35-4.4814590.0-3.57
20Q2 (6)8.27-47.56-55.150.94-29.32-33.81.14-45.45-51.690.15-44.44-42.3111.3734.7747.613.784.017.711.815.9428.641459-3.57-3.57
20Q1 (5)15.77-25.23-9.321.33-17.39-11.922.09-4.57-8.330.27-22.860.08.4310.48-2.8713.2527.631.081.713.1710.2715130.00.0
19Q4 (4)21.090.330.01.61-1.230.02.19-16.410.00.3529.630.07.63-1.550.010.38-16.690.01.6629.20.015130.00.0
19Q3 (3)21.0213.990.01.6314.790.02.6211.020.00.273.850.07.750.70.012.46-2.610.01.28-8.90.015130.00.0
19Q2 (2)18.446.040.01.42-5.960.02.363.510.00.26-3.70.07.70-11.320.012.80-2.390.01.41-9.190.015130.00.0
19Q1 (1)17.390.00.01.510.00.02.280.00.00.270.00.08.680.00.013.110.00.01.550.00.015130.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)34.1422.940.3925.813.0-5.960.02-75.01.142.338.79-23.50.06-79.667310.0
2022 (9)27.7732.360.31-13.893.1912.720.08-60.01.12-34.9411.49-14.840.29-69.787317.18
2021 (8)20.98-37.890.36-85.312.83-39.010.2-61.541.72-76.3413.49-1.80.95-38.0768215.79
2020 (7)33.78-56.662.45-60.364.64-50.90.52-54.787.25-8.5313.7413.291.544.33589-59.63
2019 (6)77.94-8.336.18-0.649.4514.131.152.687.938.3812.1224.51.4812.011459-3.57
2018 (5)85.0252.616.2233.488.2843.751.1240.07.32-12.549.74-5.811.32-8.2615131.75
2017 (4)55.71137.574.66959.095.76148.280.881.828.36345.810.344.511.44-23.471487135.66
2016 (3)23.4560.840.4437.52.3270.590.4412.821.88-14.519.896.061.88-29.8563137.17
2015 (2)14.582.970.3260.01.368.80.39550.02.1955.399.335.672.67531.284606.48
2014 (1)14.16-18.060.2-42.861.2526.260.06-14.291.4108.8300.4204325.37

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