玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)51.0165.1964.392.7116.8119.381.5517.4224.00.3612.5414.295.31-29.29-27.383.04-28.91-24.570.71-31.9212.8522580.03.58
24Q1 (19)30.88-23.164.962.32-13.1121.471.323.1216.810.32700.077.787.5113.0915.724.2734.2211.291.04941.1969.3722580.03.58
23Q4 (18)40.1927.1829.562.6719.7313.621.28-11.11-7.250.04-87.1-60.06.64-5.86-12.313.18-30.11-28.410.10-89.85-69.1322583.583.58
23Q3 (17)31.61.84-11.292.23-1.76-2.621.4415.25.880.31342.86244.447.06-3.539.774.5613.1219.350.98334.87288.2621800.0-3.02
23Q2 (16)31.035.47-24.682.2718.85-12.021.2510.62-10.710.07-61.11-12.57.3212.6816.824.034.8818.550.23-63.1316.1821800.0-3.02
23Q1 (15)29.42-5.16-24.311.91-18.72-23.291.13-18.124.630.1880.0125.06.49-14.31.353.84-13.6638.240.6189.79197.2721800.0-3.02
22Q4 (14)31.02-12.91-27.232.352.62-11.651.381.475.340.111.110.07.5817.8421.414.4516.5244.770.3227.5937.432180-3.02-3.02
22Q3 (13)35.62-13.54-18.32.29-11.24-15.191.36-2.8611.480.0912.5147.376.432.663.823.8212.3636.450.2530.12157.9822480.0-4.71
22Q2 (12)41.25.99-10.842.583.61-6.861.429.635.260.080.0-69.236.26-2.254.473.4022.318.060.19-5.66-65.4922480.0-4.71
22Q1 (11)38.87-8.82-1.32.49-6.390.01.08-17.56-5.260.08-20.0-63.646.412.661.312.78-9.58-4.020.21-12.26-63.1622480.0-4.71
21Q4 (10)42.63-2.227.02.66-1.48-11.631.317.38-4.380.1152.63-28.576.240.76-17.413.079.82-10.640.23153.83-33.252248-4.71-4.71
21Q3 (9)43.6-5.6522.582.7-2.5314.891.22-8.27-13.48-0.19-173.08-258.336.193.31-6.272.80-2.78-29.41-0.44-177.45-229.1723590.0-7.2
21Q2 (8)46.2117.3442.052.7711.2428.841.3316.67-1.480.2618.18136.365.99-5.2-9.32.88-0.58-30.650.560.7166.3923590.0-7.2
21Q1 (7)39.38-1.1524.822.49-17.2813.181.14-16.79-24.50.2257.14100.06.32-16.31-9.322.89-15.82-39.510.5658.9860.2323590.0-5.56
20Q4 (6)39.8412.0-1.483.0128.0920.881.37-2.84-17.960.1416.67-36.367.5614.3622.73.44-13.25-16.730.354.16-35.412359-7.2-5.56
20Q3 (5)35.579.35-15.372.359.3-1.261.414.44-19.890.129.09-25.06.61-0.0416.673.96-4.48-5.340.34-0.23-11.3825420.01.76
20Q2 (4)32.533.110.02.15-2.270.01.35-10.60.00.110.00.06.61-5.220.04.15-13.290.00.34-3.010.025421.760.0
20Q1 (3)31.55-21.980.02.2-11.650.01.51-9.580.00.11-50.00.06.9713.250.04.7915.90.00.35-35.910.024980.00.0
19Q4 (2)40.44-3.780.02.494.620.01.67-5.110.00.2237.50.06.168.740.04.13-1.380.00.5442.910.024980.00.0
19Q3 (1)42.030.00.02.380.00.01.760.00.00.160.00.05.660.00.04.190.00.00.380.00.024980.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)132.24-9.869.09-6.395.1-2.30.5963.896.873.863.868.390.4581.8221800.0
2022 (9)146.71-14.619.71-8.575.224.610.36-7.696.627.083.5622.510.258.112180-3.02
2021 (8)171.8223.1810.629.374.99-11.520.39-17.026.18-11.212.90-28.170.23-32.632248-4.71
2020 (7)139.49-13.779.712.15.64-13.10.47-25.46.9618.414.040.780.34-13.482359-7.2
2019 (6)161.77-18.349.51-7.496.496.740.6314.555.8813.294.0130.720.3940.2725421.76
2018 (5)198.14.3810.280.06.08-5.150.550.05.19-4.23.07-9.130.28-4.22498-14.07
2017 (4)189.781.1110.28-7.226.411.260.551.855.42-8.243.380.150.290.732907-6.07
2016 (3)187.696.8911.084.826.331.930.5410.25.90-1.933.37-4.640.293.130954.67
2015 (2)175.59-12.1810.578.36.21-12.660.498.896.0223.323.54-0.550.2823.992957-4.24
2014 (1)199.941.929.76-0.27.1113.760.4525.04.8803.5600.23030881.18

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