玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)35.453.44-11.1123.801.88-19.8418.68-34.98-31.114.53-35.71-29.053.74-41.93-47.252.94-37.97-36.230.20-4.76-9.0923.28-29.45-24.9828.430.6-44.09127.4456.7616.41-27.44-246.73-186.1621.15-5.117.47
23Q3 (19)34.2710.19-0.5823.3618.82-2.9128.7327.46-8.1222.6013.85-9.096.4419.04-29.624.7432.4-14.290.2116.67-4.5533.0020.26-6.3628.26-37.85-53.6181.30-6.765.6518.7045.98-18.8722.29-3.213.82
23Q2 (18)31.10-5.5-16.6419.66-9.02-25.0822.542.5-22.319.8513.43-15.965.4110.63-35.293.5812.23-24.630.180.0-10.027.442.27-17.7745.47-25.02-38.3587.19-11.24-3.612.81623.3234.1323.033.130.0
23Q1 (17)32.91-17.486.221.61-27.2111.1121.99-18.89-7.7217.50-14.55-7.414.89-31.03-18.643.19-30.8-8.330.18-18.180.026.83-13.54-6.2260.6419.25-26.0598.23-10.2820.331.77118.47-90.3522.3313.47-8.11
22Q4 (16)39.8815.6929.129.6923.450.9427.11-13.347.520.48-17.6244.437.09-22.5158.974.61-16.6467.640.220.015.7931.03-11.9532.5550.85-16.53-26.06109.4842.292.23-9.59-141.6-35.1719.68-8.34-18.24
22Q3 (15)34.47-7.610.7324.06-8.316.4631.277.7936.9124.865.2541.019.159.4564.575.5316.4263.610.2210.015.7935.245.627.0860.92-17.41-2.2976.95-14.93-22.3223.05141.341936.4521.47-6.77-11.79
22Q2 (14)37.3120.3927.2526.2434.9148.8429.0121.7495.2223.6224.9794.088.3639.1133.524.7536.49112.050.2011.1111.1133.3716.6466.0273.76-10.052.190.4510.79-23.769.55-47.98151.2723.03-5.23-5.23
22Q1 (13)30.990.320.9819.45-1.1212.7523.8329.6553.5418.9033.2961.686.0134.75107.243.4826.5581.250.18-5.2612.528.6122.2132.9582.0019.2446.4581.64-23.77-26.5318.36358.82265.2824.300.96-7.04
21Q4 (12)30.89-9.7311.0419.67-12.9631.8418.38-19.5356.2914.18-19.5756.864.46-19.78107.442.75-18.6484.560.190.018.7523.41-15.5831.4468.7710.324.43107.108.12-15.91-7.10-726.7673.5924.07-1.110.8
21Q3 (11)34.2216.7118.022.6028.1942.2322.8453.764.9117.6344.8660.865.5655.31109.813.3850.8982.70.195.5611.7627.7337.9640.4862.35-13.6942.9799.06-16.5-13.981.13106.08107.6924.340.167.79
21Q2 (10)29.32-4.46-3.6817.632.2-3.8214.86-4.25-9.2812.174.11-14.243.5823.45-8.212.2416.67-20.00.1812.5-10.020.10-6.6-7.0772.2429.0247.55118.636.775.97-18.63-67.7-55.9924.30-7.04-3.49
21Q1 (9)30.6910.324.2517.2515.627.1415.5231.97-21.2611.6929.31-23.692.9034.88-28.571.9228.86-39.620.160.0-23.8121.5220.83-14.9455.991.373.45111.11-12.7635.89-11.1158.64-160.9326.149.465.15
20Q4 (8)27.82-4.07-17.5214.92-6.1-31.6211.76-15.09-35.219.04-17.52-36.292.15-18.87-42.21.49-19.46-50.660.16-5.88-23.8117.81-9.78-20.0355.2726.74126.05127.3610.65.94-26.87-82.53-32.8923.885.760
20Q3 (7)29.00-4.73-4.7315.89-13.31-11.3313.85-15.45-24.3610.96-22.76-23.22.65-32.05-24.51.85-33.93-33.690.17-15.0-15.019.74-8.74-13.543.61-10.9394.69115.152.8617.94-14.72-23.22-847.7122.58-10.33-6.85
20Q2 (6)30.443.44.6418.3313.8520.3516.38-16.89-10.014.19-7.38-8.163.90-3.949.242.80-11.95-1.060.20-4.7611.1121.63-14.51-4.9648.9651.6763.69111.9536.9133.32-11.95-165.5-172.5925.181.29-1.76
20Q1 (5)29.44-12.727.9216.10-26.2112.2719.718.623.2615.327.9618.34.069.1431.393.185.333.050.210.016.6725.3013.6122.3432.2832.0240.5981.76-31.99-8.818.24190.2176.2924.860-0.96
19Q4 (4)33.7310.810.021.8221.760.018.15-0.870.014.19-0.560.03.725.980.03.028.240.00.215.00.022.27-2.410.024.459.150.0120.2223.130.0-20.22-1127.00.00.00-100.00.0
19Q3 (3)30.444.640.017.9217.660.018.310.60.014.27-7.640.03.51-1.680.02.79-1.410.00.2011.110.022.820.260.022.40-25.110.097.6416.280.01.97-88.040.024.24-5.420.0
19Q2 (2)29.096.630.015.236.210.018.2013.820.015.4519.310.03.5715.530.02.8318.410.00.180.00.022.7610.060.029.9130.270.083.97-6.350.016.4659.070.025.632.110.0
19Q1 (1)27.280.00.014.340.00.015.990.00.012.950.00.03.090.00.02.390.00.00.180.00.020.680.00.022.960.00.089.660.00.010.340.00.025.100.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)33.51-6.7922.19-12.014.3414.423.09-17.5418.67-15.4419.75-31.3314.36-21.70.76-7.3227.73-13.9128.43-44.0996.096.73.91-60.650.0829.4322.181.19
2022 (9)35.9514.7125.2229.83.79-19.8228.0054.7822.0856.9328.7678.4118.3481.050.8215.4932.2138.050.85-26.0690.06-16.169.9400.06-28.5821.92-11.0
2021 (8)31.347.3319.4318.844.73-11.1118.094.2114.07-1.8116.129.0710.13-3.980.71-2.7423.341.2668.7724.43107.4114.04-7.4100.09-40.3924.631.9
2020 (7)29.20-3.6316.35-6.785.3225.2817.36-1.9214.330.7714.782.510.55-4.350.73-5.1923.054.1155.27126.0594.19-4.835.81527.270.15-15.6524.17-1.15
2019 (6)30.3023.9817.5462.264.24-3.0517.7035.3214.2234.9114.4235.0211.0336.170.771.3222.1424.1724.45-37.3198.9719.90.93-94.650.18-13.9924.45-1.77
2018 (5)24.44-5.8910.812.174.38-22.5413.0870.5310.5465.7210.6898.888.1084.510.7611.7617.8332.1739.0037.2882.54-40.0617.2900.21024.89-8.56
2017 (4)25.977.5410.5839.215.65-27.27.67-13.336.36-11.675.37-4.454.39-8.350.683.0313.49-19.5628.4150.16137.7260.14-38.0800.00027.22-0.77
2016 (3)24.158.157.6058.07.76-14.338.859.537.205.265.6211.074.7910.370.664.7616.77-2.9518.929.5586.0044.9614.00-65.260.00027.43-47.92
2015 (2)22.33-13.054.81-54.499.0612.588.08-36.536.84-37.535.06-43.964.34-43.780.63-10.017.28-17.2817.277.7459.33-28.4140.30138.260.00052.67112.64
2014 (1)25.68010.5708.057.512.73010.9509.0307.7200.701.4520.8921.2416.03-11.4482.88-22.1516.9100.00024.7713.16

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