玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.846.1614.131.00170.27198.042.09-50.121507.692.09-39.697.170.81-40.0102.50.46-36.1176.920.190.026.673.83-37.9346.1898.14-5.0-27.3647.37450.2105.5751.32-43.85-94.613.211.462.72
23Q3 (19)19.63-4.24123.270.37-69.17100.34.19-4.77103.353.464.85102.961.3518.42104.90.7218.03106.280.1911.7690.06.17-2.99105.04103.302.65-34.288.61-68.12-91.3591.3926.4719274.8313.023.42-56.01
23Q2 (18)20.508.87-39.471.209.0979.14.40127.98-29.823.30112.932.01.14103.5778.120.6179.4179.410.176.2530.776.3659.0-20.2100.63-5.12-19.727.01-52.16156.5772.2665.94-18.812.592.52-52.02
23Q1 (17)18.833.12-52.451.10207.84-93.631.931384.62-91.611.5546.23-91.650.5640.0-89.040.3430.77-87.860.166.676.674.0052.67-83.26106.06-21.531.1256.45106.64-24.9343.55-95.4275.5712.28-4.51-31.97
22Q4 (16)18.26121.65-63.21-1.0299.18-103.270.13100.1-99.61.06100.91-95.550.40101.45-96.120.26102.27-95.450.1550.0-37.52.62102.14-92.09135.10-14.0557.81-850.00-954.03-984.02950.00201300.024586.4312.86-56.55-4.03
22Q3 (15)-84.35-349.04-254.91-124.63-18701.49-423.38-125.23-2097.29-426.63-116.87-4774.8-501.2-27.57-4407.81-274.27-11.47-3473.53-218.860.10-23.08-69.7-122.36-1635.26-415.44157.1925.43106.7299.53845.52-1.010.47-99.47194.5429.6012.8137.75
22Q2 (14)33.87-14.47-32.760.67-96.12-98.16.27-72.73-84.932.50-86.53-93.130.64-87.48-97.010.34-87.86-97.530.13-13.33-65.797.97-66.64-81.05125.3254.93147.5210.53-86.0-87.689.00258.79490.2726.2445.37149.67
22Q1 (13)39.60-20.215.7717.28-44.69-18.822.99-29.242.2218.56-22.08-3.535.11-50.48-49.612.80-51.05-55.910.15-37.5-54.5523.89-27.873.5180.89-5.5130.9375.20-21.79-20.524.80544.56357.7118.0534.755.2
21Q4 (12)49.63-8.8557.0631.24-18.94119.3832.49-15.26118.4923.82-18.2384.7910.32-34.7740.035.72-40.7324.890.24-27.27-31.4333.12-14.62114.7985.6112.5947.596.15-4.370.383.85871.26-8.6413.407.6335.76
21Q3 (11)54.458.1155.0438.549.12515.6538.34-7.84426.6529.13-19.91314.9615.82-26.11348.169.65-29.92323.250.33-13.160.038.79-7.75391.6376.0450.1917.76100.5418.3916.95-0.50-103.31-103.5612.4518.4628.09
21Q2 (10)50.3734.54127.335.3265.98810.3141.6084.97747.2536.3789.03896.4421.41111.141585.8313.77116.851501.160.3815.1565.2242.0582.19627.5150.63-18.0511.2384.92-10.217.9415.08178.21-29.2910.51-9.630
21Q1 (9)37.4418.4870.2621.2849.44775.7222.4951.24537.1119.2449.26843.1410.1437.581252.06.3538.651145.10.33-5.7132.023.0849.68357.0361.786.4422.3694.58-1.2637.215.4228.66-82.5611.6317.83-7.7
20Q4 (8)31.6048.0157.6814.24127.486091.314.87104.26754.612.8983.62616.117.37108.781033.854.58100.88917.780.356.0640.015.4295.44454.6858.04-10.1115.7695.7911.42682.274.21-69.97-95.29.871.54-15.13
20Q3 (7)21.35-3.66-7.896.2661.34545.367.2848.27132.597.0292.33148.063.53177.95279.572.28165.12235.290.3343.4837.57.8936.5179.7364.5741.8562.1585.979.27178.5514.03-34.21-79.719.720-32.83
20Q2 (6)22.160.77-3.323.8859.67156.44.9139.09191.63.6578.92157.661.2769.33173.840.8668.63167.190.23-8.015.05.7814.46256.6445.52-9.8431.1178.6814.14-38.4521.32-31.36176.630.00-100.0-100.0
20Q1 (5)21.999.734.912.43956.52117.723.53102.87129.662.0413.33117.260.7515.38130.990.5113.33129.140.250.066.675.0581.65151.7450.490.745.6368.93462.94-40.2631.07-64.6301.9412.608.34-46.75
19Q4 (4)20.04-13.550.00.23-76.290.01.74-44.410.01.80-36.40.00.65-30.110.00.45-33.820.00.254.170.02.78-36.670.050.1425.920.012.24-60.330.087.7626.930.011.63-19.630.0
19Q3 (3)23.181.130.00.97114.10.03.13158.40.02.83144.710.00.93154.070.00.68153.120.00.2420.00.04.39218.970.039.8214.690.030.86-75.850.069.14348.460.014.47-19.250.0
19Q2 (2)22.929.350.0-6.8849.820.0-5.3654.960.0-6.3346.450.0-1.7228.930.0-1.2826.860.00.2033.330.0-3.6962.190.034.720.140.0127.8310.780.0-27.83-80.870.017.92-24.260.0
19Q1 (1)20.960.00.0-13.710.00.0-11.900.00.0-11.820.00.0-2.420.00.0-1.750.00.00.150.00.0-9.760.00.034.670.00.0115.380.00.0-15.380.00.023.660.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)19.96101.620.9000.84-9.333.1402.6003.8902.0300.6923.215.06098.14-27.3628.87-76.5771.1307.3317.3812.79-38.86
2022 (9)9.90-79.71-17.7100.93136.95-14.370-14.900-17.150-8.1800.56-52.14-12.490135.1057.81123.2131.39-23.2706.2423.1320.9274.04
2021 (8)48.7996.3432.42334.00.39-29.9134.57312.5327.72288.7856.82348.8232.42293.921.171.7435.10280.6985.6147.593.785.246.22-42.875.07-51.8712.0211.19
2020 (7)24.8514.27.4700.56-36.98.3807.13012.6608.2301.1543.759.22058.0415.7689.11-52.9610.89010.53-8.5410.81-32.65
2019 (6)21.7638.16-3.7200.8834.94-1.970-2.250-2.600-1.7900.800.0-0.52050.1425.7189.44602.77-88.89011.51-6.1216.052.23
2018 (5)15.75-25.07-6.8100.6650.55-25.240-25.080-26.440-20.0200.805.26-23.90039.8953.0126.96-66.0573.04254.7812.27-51.8215.7013.11
2017 (4)21.022.191.50-20.210.44-9.511.89-14.09-0.960-0.930-0.6700.764.113.06-6.4226.07-15.2579.41-7.1620.5946.5425.46013.8810.77
2016 (3)20.5720.011.8800.48-21.112.20-2.221.91-13.181.83-32.721.44-37.120.73-25.513.27-3.2530.76-2.1685.54014.05-90.790.00012.531.05
2015 (2)17.14-51.28-1.1800.61-37.322.25-85.822.20-85.032.72-79.582.29-75.140.9855.563.38-80.5331.44110.3-52.510152.516341.290.00012.40-15.65
2014 (1)35.18015.5000.97193.7915.87014.70013.3209.2100.63-64.6117.36215.0614.95-87.1297.63-0.112.374.650.00014.70139.41

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