- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 36.32 | 0.94 | 8.1 | 1.05 | 2.94 | 12.9 | 1.11 | 5.71 | 1.83 | 5.05 | 3.91 | 13.48 | 2.89 | 1.98 | 4.45 | 3.06 | 4.72 | -5.79 | 13.90 | 2.94 | 4.98 | 824 | 0.0 | 0.0 |
| 23Q3 (19) | 35.98 | 15.62 | 51.81 | 1.02 | 24.39 | -26.09 | 1.05 | -3.67 | -27.59 | 4.86 | 18.54 | -27.68 | 2.83 | 7.59 | -51.31 | 2.92 | -16.68 | -52.3 | 13.51 | 2.53 | -52.36 | 824 | 0.0 | -5.07 |
| 23Q2 (18) | 31.12 | -3.5 | -6.46 | 0.82 | 6.49 | -37.88 | 1.09 | 2.83 | -26.85 | 4.1 | 5.4 | -50.18 | 2.63 | 10.36 | -33.59 | 3.50 | 6.56 | -21.79 | 13.17 | 9.23 | -46.74 | 824 | 0.0 | -5.07 |
| 23Q1 (17) | 32.25 | -4.02 | -17.16 | 0.77 | -17.2 | -40.31 | 1.06 | -2.75 | -25.87 | 3.89 | -12.58 | -34.73 | 2.39 | -13.74 | -27.95 | 3.29 | 1.32 | -10.52 | 12.06 | -8.93 | -21.21 | 824 | 0.0 | -5.07 |
| 22Q4 (16) | 33.6 | 41.77 | -39.97 | 0.93 | -32.61 | -41.14 | 1.09 | -24.83 | -40.76 | 4.45 | -33.78 | -35.32 | 2.77 | -52.47 | -1.95 | 3.24 | -46.98 | -1.32 | 13.24 | -53.29 | 7.74 | 824 | -5.07 | -5.07 |
| 22Q3 (15) | 23.7 | -28.76 | -62.21 | 1.38 | 4.55 | -9.8 | 1.45 | -2.68 | -23.68 | 6.72 | -18.35 | 2.75 | 5.82 | 46.76 | 138.7 | 6.12 | 36.61 | 101.96 | 28.35 | 14.62 | 171.93 | 868 | 0.0 | 8.23 |
| 22Q2 (14) | 33.27 | -14.54 | -42.36 | 1.32 | 2.33 | 0.76 | 1.49 | 4.2 | 1.36 | 8.23 | 38.09 | 39.26 | 3.97 | 19.73 | 74.81 | 4.48 | 21.92 | 75.85 | 24.74 | 61.58 | 141.59 | 868 | 0.0 | 8.23 |
| 22Q1 (13) | 38.93 | -30.44 | -10.51 | 1.29 | -18.35 | 13.16 | 1.43 | -22.28 | 26.55 | 5.96 | -13.37 | 24.95 | 3.31 | 17.38 | 26.44 | 3.67 | 11.73 | 41.4 | 15.31 | 24.55 | 39.62 | 868 | 0.0 | 8.23 |
| 21Q4 (12) | 55.97 | -10.76 | 29.95 | 1.58 | 3.27 | 12.06 | 1.84 | -3.16 | 91.67 | 6.88 | 5.2 | 34.9 | 2.82 | 15.72 | -13.77 | 3.29 | 8.52 | 47.49 | 12.29 | 17.89 | 3.81 | 868 | 8.23 | 8.23 |
| 21Q3 (11) | 62.72 | 8.66 | 64.36 | 1.53 | 16.79 | 75.86 | 1.9 | 29.25 | 95.88 | 6.54 | 10.66 | 67.26 | 2.44 | 7.48 | 7.0 | 3.03 | 18.95 | 19.17 | 10.43 | 1.84 | 1.77 | 802 | 0.0 | 1.78 |
| 21Q2 (10) | 57.72 | 32.69 | 108.53 | 1.31 | 14.91 | 72.37 | 1.47 | 30.09 | 79.27 | 5.91 | 23.9 | 70.32 | 2.27 | -13.4 | -17.34 | 2.55 | -1.96 | -14.03 | 10.24 | -6.62 | -18.32 | 802 | 0.0 | 1.78 |
| 21Q1 (9) | 43.5 | 1.0 | 49.48 | 1.14 | -19.15 | 21.28 | 1.13 | 17.71 | 29.89 | 4.77 | -6.47 | 22.94 | 2.62 | -19.95 | -18.87 | 2.60 | 16.54 | -13.11 | 10.97 | -7.4 | -17.76 | 802 | 0.0 | -4.98 |
| 20Q4 (8) | 43.07 | 12.87 | 53.44 | 1.41 | 62.07 | 42.42 | 0.96 | -1.03 | 24.68 | 5.1 | 30.43 | 34.21 | 3.27 | 43.59 | -7.18 | 2.23 | -12.31 | -18.75 | 11.84 | 15.57 | -12.53 | 802 | 1.78 | -4.98 |
| 20Q3 (7) | 38.16 | 37.86 | 48.31 | 0.87 | 14.47 | -18.69 | 0.97 | 18.29 | 22.78 | 3.91 | 12.68 | 1.3 | 2.28 | -16.96 | -45.18 | 2.54 | -14.19 | -17.21 | 10.25 | -18.27 | -31.7 | 788 | 0.0 | -6.64 |
| 20Q2 (6) | 27.68 | -4.88 | 29.41 | 0.76 | -19.15 | -53.94 | 0.82 | -5.75 | 10.81 | 3.47 | -10.57 | -12.81 | 2.75 | -15.0 | -64.41 | 2.96 | -0.91 | -14.37 | 12.54 | -5.98 | -32.63 | 788 | -6.64 | -6.64 |
| 20Q1 (5) | 29.1 | 3.67 | 77.44 | 0.94 | -5.05 | -4.08 | 0.87 | 12.99 | 4.82 | 3.88 | 2.11 | 0.0 | 3.23 | -8.41 | -45.94 | 2.99 | 8.99 | -40.93 | 13.33 | -1.51 | -43.64 | 844 | 0.0 | 0.0 |
| 19Q4 (4) | 28.07 | 9.09 | 0.0 | 0.99 | -7.48 | 0.0 | 0.77 | -2.53 | 0.0 | 3.8 | -1.55 | 0.0 | 3.53 | -15.19 | 0.0 | 2.74 | -10.66 | 0.0 | 13.54 | -9.76 | 0.0 | 844 | 0.0 | 0.0 |
| 19Q3 (3) | 25.73 | 20.29 | 0.0 | 1.07 | -35.15 | 0.0 | 0.79 | 6.76 | 0.0 | 3.86 | -3.02 | 0.0 | 4.16 | -46.09 | 0.0 | 3.07 | -11.25 | 0.0 | 15.00 | -19.37 | 0.0 | 844 | 0.0 | 0.0 |
| 19Q2 (2) | 21.39 | 30.43 | 0.0 | 1.65 | 68.37 | 0.0 | 0.74 | -10.84 | 0.0 | 3.98 | 2.58 | 0.0 | 7.71 | 29.09 | 0.0 | 3.46 | -31.64 | 0.0 | 18.61 | -21.35 | 0.0 | 844 | 0.0 | 0.0 |
| 19Q1 (1) | 16.4 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 3.88 | 0.0 | 0.0 | 5.98 | 0.0 | 0.0 | 5.06 | 0.0 | 0.0 | 23.66 | 0.0 | 0.0 | 844 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 135.68 | 4.77 | 3.66 | -25.76 | 4.31 | -21.21 | 17.9 | -29.44 | 2.70 | -29.14 | 3.18 | -24.8 | 13.19 | -32.66 | 824 | 0.0 |
| 2022 (9) | 129.5 | -41.11 | 4.93 | -11.33 | 5.47 | -13.72 | 25.37 | 5.31 | 3.81 | 50.57 | 4.22 | 46.51 | 19.59 | 78.84 | 824 | -5.07 |
| 2021 (8) | 219.91 | 59.36 | 5.56 | 39.35 | 6.34 | 74.66 | 24.09 | 47.25 | 2.53 | -12.55 | 2.88 | 9.6 | 10.95 | -7.6 | 868 | 8.23 |
| 2020 (7) | 138.0 | 50.66 | 3.99 | -14.93 | 3.63 | 15.97 | 16.36 | 5.41 | 2.89 | -43.53 | 2.63 | -23.02 | 11.86 | -30.03 | 802 | 1.78 |
| 2019 (6) | 91.6 | -7.65 | 4.69 | 9.32 | 3.13 | -4.28 | 15.52 | 4.79 | 5.12 | 18.38 | 3.42 | 3.65 | 16.94 | 13.48 | 788 | -6.64 |
| 2018 (5) | 99.19 | -8.14 | 4.29 | -8.53 | 3.27 | 4.14 | 14.81 | 11.77 | 4.33 | -0.42 | 3.30 | 13.37 | 14.93 | 21.68 | 844 | -3.87 |
| 2017 (4) | 107.98 | -2.0 | 4.69 | -0.21 | 3.14 | 8.65 | 13.25 | 1.92 | 4.34 | 1.82 | 2.91 | 10.86 | 12.27 | 4.0 | 878 | 11.56 |
| 2016 (3) | 110.18 | -4.02 | 4.7 | 2.62 | 2.89 | -15.99 | 13.0 | -0.08 | 4.27 | 6.92 | 2.62 | -12.47 | 11.80 | 4.11 | 787 | 3.42 |
| 2015 (2) | 114.8 | 153.81 | 4.58 | 161.71 | 3.44 | 52.89 | 13.01 | 165.51 | 3.99 | 3.11 | 3.00 | -39.76 | 11.33 | 4.61 | 761 | 99.74 |
| 2014 (1) | 45.23 | -51.69 | 1.75 | 12.9 | 2.25 | 177.78 | 4.9 | -39.51 | 3.87 | 0 | 4.97 | 0 | 10.83 | 0 | 381 | 0.0 |
