玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)31.9911.8927.6-91.80-8.17-1347.28-107.23-156.29-5803.72-107.23-156.29-8477.34-15.44-333.71-2808.77-8.57-330.65-2416.220.0860.0-69.23-99.25-241.42-2760.8692.0041.7320.5686.01-57.58-77.2314.69114.29105.2924.22-36.83311.21
23Q3 (19)28.592.1851.43-84.87-1985.26-2585.76-41.84-764.13-571.7-41.84-764.13-571.7-3.56-342.18-191.99-1.99-309.47-180.240.05-64.29-82.14-29.07-390.7-379.2564.91-7.754.59202.78404.17664.88-102.78-161.67-175.6338.34156.97253.04
23Q2 (18)27.9839.8314.72-4.0736.5171.936.30200.8152.026.30200.8150.771.47175.38177.370.95190.48173.080.14-22.2227.2710.00368.1227.5570.36-6.833.43-66.67-163.49-157.58166.673433.33891.6714.9234.66-28.54
23Q1 (17)20.01-20.1898.51-6.41-187.0982.81-6.25-432.4566.83-6.25-588.2866.83-1.95-442.118.88-1.05-383.7830.00.18-30.77125.0-3.73-200.072.9575.49-1.07125.55105.00-72.21-46.28-5.0098.294.7611.0888.12-53.46
22Q4 (16)25.0732.7930.57.36332.91172.871.88-78.8118.081.28-85.57111.950.57-85.27122.80.37-85.08121.640.26-7.1462.53.73-64.17147.3476.3122.9655.51377.781152.38293.52-277.78-304.4-7044.445.89-45.76-48.51
22Q3 (15)18.88-22.5920.49-3.1678.2164.858.87173.25189.428.87171.47189.423.87303.68247.712.48290.77239.330.28154.5555.5610.41232.78232.4462.0617.6947.1-35.90-131.0-140.21135.90745.511168.3810.86-47.99-4.74
22Q2 (14)24.39141.96-1.22-14.5061.11-96.74-12.1135.724.72-12.4134.132.36-1.9011.2125.2-1.3013.3322.160.1137.5-15.38-7.8443.1522.352.7357.548.1115.79-40.76102.63-21.0577.94-149.1220.88-12.3135.76
22Q1 (13)10.08-47.53-53.55-37.28-269.11-633.86-18.84-81.15-3525.45-18.84-75.91-3525.45-2.1414.4-1526.67-1.5012.28-1253.850.08-50.0-55.56-13.79-75.0-620.3833.47-31.79-36.59195.45103.6126.06-95.45-2486.36-111.2323.81108.13116.26
21Q4 (12)19.2122.59-12.52-10.10-12.35-4308.33-10.40-4.84-9.59-10.71-7.96-8.4-2.504.586.02-1.713.935.00.16-11.11-11.11-7.88-0.25-18.1449.0716.31-3.596.007.522788.04.00-62.67-96.1411.440.3516.26
21Q3 (11)15.67-36.53-21.88-8.99-21.9864.52-9.9221.9578.14-9.9221.9578.14-2.62-3.1553.55-1.78-6.5954.240.1838.46100.0-7.8622.180.6842.19-13.514.7489.2956.2559.2710.71-75.0-75.6211.40-25.88-45.74
21Q2 (10)24.6913.78-7.74-7.37-45.08-588.08-12.71-2410.91-5.04-12.71-2410.91-8.08-2.54-1793.3315.89-1.67-1384.6218.930.13-27.78-27.78-10.09-480.75-0.648.78-7.582.1157.14107.62545.7142.86-94.96-61.1315.3839.690
21Q1 (9)21.70-1.1816.54-5.08-2216.6757.450.55105.8107.350.55105.57107.350.15105.64110.420.13107.22113.680.180.038.462.65139.73155.2152.783.824.54-750.00-20900.0-575.0850.00720.691568.1811.0111.890
20Q4 (8)21.969.478.820.24100.95-75.26-9.4979.09-146.49-9.8878.23-288.98-2.6652.84-209.3-1.8053.73-260.00.18100.0-18.18-6.6783.61-270.5650.8526.24-0.7-3.57-106.3784.82103.57135.71-16.169.84-53.170
20Q3 (7)20.06-25.04-20.08-25.34-1778.15-1531.64-45.39-275.12-1310.4-45.39-285.97-1756.57-5.64-86.75-842.11-3.89-88.83-782.460.09-50.0-50.0-40.69-305.68-636.140.28-15.68-17.9356.06537.2712.1243.94-60.15-12.1221.01094.36
20Q2 (6)26.7643.7247.761.51112.65-41.7-12.10-61.76-299.01-11.76-57.22-293.42-3.02-109.72-207.47-2.06-116.84-213.190.1838.46-37.93-10.03-108.96-219.5547.7712.72-14.7-12.82-108.12-129.65110.26290.4494.260.000-100.0
20Q1 (5)18.62-7.738.13-11.94-1330.93-371.98-7.48-94.29-276.83-7.48-194.49-276.83-1.44-67.44-159.02-0.95-90.0-163.330.13-40.91-61.76-4.80-166.67-177.0542.38-17.24-35.25157.89771.0552.96-57.89-146.87-1694.740.000-100.0
19Q4 (4)20.18-19.60.00.97-45.20.0-3.85-202.670.0-2.54-192.70.0-0.86-213.160.0-0.50-187.720.00.2222.220.0-1.80-123.720.051.214.340.0-23.53-147.060.0123.53147.060.00.00-100.00.0
19Q3 (3)25.1038.60.01.77-31.660.03.75-38.320.02.74-54.930.00.76-72.950.00.57-68.680.00.18-37.930.07.59-9.540.049.08-12.360.050.0015.620.050.00-11.90.010.8138.950.0
19Q2 (2)18.115.170.02.59-41.00.06.0843.740.06.0843.740.02.8115.160.01.8221.330.00.29-14.710.08.3934.670.056.00-14.440.043.24-58.110.056.761859.460.07.7818.060.0
19Q1 (1)17.220.00.04.390.00.04.230.00.04.230.00.02.440.00.01.500.00.00.340.00.06.230.00.065.450.00.0103.230.00.0-3.230.00.06.590.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.4520.33-28.9303.7188.0-23.570-23.570-19.510-10.2200.45-35.71-18.41092.0020.56122.830-22.8301.89592.7617.5252.08
2022 (9)21.155.07-3.9201.97-6.660.6300.3600.4100.3400.707.693.00076.3155.51-657.140757.1400.2738.7711.52-5.03
2021 (8)20.13-10.05-7.7702.11-6.92-7.570-7.650-7.500-4.9400.6516.07-5.19049.07-3.5102.53155.49-2.5300.20-18.2512.13-7.69
2020 (7)22.3815.18-6.0202.2796.17-14.950-14.960-12.610-8.2400.56-45.63-12.04050.85-0.740.13-55.7959.87548.570.24-94.5913.1467.6
2019 (6)19.4336.352.7301.1613.433.0103.1005.2303.4901.03-7.215.42263.7651.21-31.8690.77-65.89.2304.46-11.47.84-1.63
2018 (5)14.2511.07-2.9401.02-34.31-1.110-1.190-2.210-1.0901.1113.271.49075.1530.54265.38214.13-165.3805.0307.97-19.09
2017 (4)12.83-37.81-7.1401.558.24-8.440-8.350-12.270-8.1300.9820.99-5.10057.5734.4284.48-84.415.5200.0009.85-28.21
2016 (3)20.6312.92-3.7501.44-8.57-0.710-0.300-0.330-0.2100.8115.712.0758.0242.8332.27541.67100.34-441.6700.00013.7210.02
2015 (2)18.2710.19-4.7701.5756.62-1.740-1.770-1.630-1.2300.70-27.841.31-82.6332.382.5270.37901.96-170.3700.00012.4733.94
2014 (1)16.5801.5001.00-14.955.4804.3806.0404.2600.9715.487.54-6.831.59-40.1826.98-63.6272.22179.570.0009.310.43

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