- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.33 | 54.65 | -70.83 | 0.16 | -50.0 | -60.98 | 0.23 | 64.29 | 53.33 | 0.26 | 18.18 | 4.0 | 12.03 | -67.67 | 33.8 | 17.29 | 6.23 | 425.71 | 19.55 | -23.58 | 256.57 | 274 | 0.0 | 0.0 |
| 23Q3 (19) | 0.86 | -64.17 | -80.54 | 0.32 | -3.03 | -41.82 | 0.14 | -26.32 | -17.65 | 0.22 | -8.33 | -12.0 | 37.21 | 170.61 | 199.03 | 16.28 | 105.63 | 323.26 | 25.58 | 155.81 | 352.28 | 274 | 0.0 | 5.38 |
| 23Q2 (18) | 2.4 | -25.47 | 56.86 | 0.33 | -21.43 | 50.0 | 0.19 | 0.0 | 58.33 | 0.24 | 0.0 | 0.0 | 13.75 | 5.42 | -4.37 | 7.92 | 34.17 | 0.94 | 10.00 | 34.17 | -36.25 | 274 | 0.0 | 5.38 |
| 23Q1 (17) | 3.22 | -29.39 | 177.59 | 0.42 | 2.44 | 100.0 | 0.19 | 26.67 | 58.33 | 0.24 | -4.0 | 14.29 | 13.04 | 45.07 | -27.95 | 5.90 | 79.38 | -42.96 | 7.45 | 35.95 | -58.83 | 274 | 0.0 | 5.38 |
| 22Q4 (16) | 4.56 | 3.17 | 89.21 | 0.41 | -25.45 | 20.59 | 0.15 | -11.76 | 50.0 | 0.25 | 0.0 | -10.71 | 8.99 | -27.74 | -36.27 | 3.29 | -14.47 | -20.72 | 5.48 | -3.07 | -52.81 | 274 | 5.38 | 5.38 |
| 22Q3 (15) | 4.42 | 188.89 | 57.86 | 0.55 | 150.0 | 57.14 | 0.17 | 41.67 | 112.5 | 0.25 | 4.17 | 4.17 | 12.44 | -13.46 | -0.45 | 3.85 | -50.96 | 34.62 | 5.66 | -63.94 | -34.01 | 260 | 0.0 | -15.03 |
| 22Q2 (14) | 1.53 | 31.9 | -29.82 | 0.22 | 4.76 | -33.33 | 0.12 | 0.0 | -7.69 | 0.24 | 14.29 | 0.0 | 14.38 | -20.57 | -5.01 | 7.84 | -24.18 | 31.52 | 15.69 | -13.35 | 42.48 | 260 | 0.0 | -15.03 |
| 22Q1 (13) | 1.16 | -51.87 | -61.59 | 0.21 | -38.24 | -51.16 | 0.12 | 20.0 | -25.0 | 0.21 | -25.0 | 0.0 | 18.10 | 28.32 | 27.15 | 10.34 | 149.31 | 95.26 | 18.10 | 55.82 | 160.34 | 260 | 0.0 | -15.03 |
| 21Q4 (12) | 2.41 | -13.93 | -19.67 | 0.34 | -2.86 | -8.11 | 0.1 | 25.0 | 11.11 | 0.28 | 16.67 | 21.74 | 14.11 | 12.86 | 14.39 | 4.15 | 45.23 | 38.31 | 11.62 | 35.55 | 51.54 | 260 | -15.03 | -15.03 |
| 21Q3 (11) | 2.8 | 28.44 | 93.1 | 0.35 | 6.06 | 16.67 | 0.08 | -38.46 | -38.46 | 0.24 | 0.0 | 4.35 | 12.50 | -17.42 | -39.58 | 2.86 | -52.09 | -68.13 | 8.57 | -22.14 | -45.96 | 306 | 0.0 | -12.07 |
| 21Q2 (10) | 2.18 | -27.81 | -31.66 | 0.33 | -23.26 | -19.51 | 0.13 | -18.75 | -7.14 | 0.24 | 14.29 | -7.69 | 15.14 | 6.32 | 17.78 | 5.96 | 12.56 | 35.88 | 11.01 | 58.32 | 35.07 | 306 | 0.0 | -37.04 |
| 21Q1 (9) | 3.02 | 0.67 | 20.8 | 0.43 | 16.22 | 30.3 | 0.16 | 77.78 | -15.79 | 0.21 | -8.7 | -12.5 | 14.24 | 15.45 | 7.87 | 5.30 | 76.6 | -30.29 | 6.95 | -9.3 | -27.57 | 306 | 0.0 | -37.04 |
| 20Q4 (8) | 3.0 | 106.9 | -32.58 | 0.37 | 23.33 | -19.57 | 0.09 | -30.77 | -35.71 | 0.23 | 0.0 | -4.17 | 12.33 | -40.39 | 19.31 | 3.00 | -66.54 | -4.64 | 7.67 | -51.67 | 42.15 | 306 | -12.07 | -37.04 |
| 20Q3 (7) | 1.45 | -54.55 | -60.7 | 0.3 | -26.83 | -28.57 | 0.13 | -7.14 | -18.75 | 0.23 | -11.54 | -8.0 | 20.69 | 60.98 | 81.77 | 8.97 | 104.29 | 106.77 | 15.86 | 94.62 | 134.12 | 348 | -28.4 | -28.4 |
| 20Q2 (6) | 3.19 | 27.6 | -47.53 | 0.41 | 24.24 | -18.0 | 0.14 | -26.32 | -30.0 | 0.26 | 8.33 | 4.0 | 12.85 | -2.63 | 56.29 | 4.39 | -42.25 | 33.42 | 8.15 | -15.1 | 98.22 | 486 | 0.0 | 0.0 |
| 20Q1 (5) | 2.5 | -43.82 | -66.12 | 0.33 | -28.26 | -34.0 | 0.19 | 35.71 | 0.0 | 0.24 | 0.0 | -4.0 | 13.20 | 27.7 | 94.83 | 7.60 | 141.57 | 195.2 | 9.60 | 78.0 | 183.39 | 486 | 0.0 | 0.0 |
| 19Q4 (4) | 4.45 | 20.6 | 0.0 | 0.46 | 9.52 | 0.0 | 0.14 | -12.5 | 0.0 | 0.24 | -4.0 | 0.0 | 10.34 | -9.18 | 0.0 | 3.15 | -27.44 | 0.0 | 5.39 | -20.4 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q3 (3) | 3.69 | -39.31 | 0.0 | 0.42 | -16.0 | 0.0 | 0.16 | -20.0 | 0.0 | 0.25 | 0.0 | 0.0 | 11.38 | 38.41 | 0.0 | 4.34 | 31.82 | 0.0 | 6.78 | 64.77 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q2 (2) | 6.08 | -17.62 | 0.0 | 0.5 | 0.0 | 0.0 | 0.2 | 5.26 | 0.0 | 0.25 | 0.0 | 0.0 | 8.22 | 21.38 | 0.0 | 3.29 | 27.77 | 0.0 | 4.11 | 21.38 | 0.0 | 486 | 0.0 | 0.0 |
| 19Q1 (1) | 7.38 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 6.78 | 0.0 | 0.0 | 2.57 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 486 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.82 | -32.93 | 1.23 | -11.51 | 0.75 | 36.36 | 0.95 | 0.0 | 15.73 | 31.94 | 9.59 | 103.32 | 12.15 | 49.1 | 274 | 0.0 |
| 2022 (9) | 11.66 | 12.01 | 1.39 | -4.14 | 0.55 | 14.58 | 0.95 | -2.06 | 11.92 | -14.41 | 4.72 | 2.3 | 8.15 | -12.56 | 274 | 5.38 |
| 2021 (8) | 10.41 | 2.76 | 1.45 | 2.84 | 0.48 | -12.73 | 0.97 | 1.04 | 13.93 | 0.07 | 4.61 | -15.07 | 9.32 | -1.68 | 260 | -15.03 |
| 2020 (7) | 10.13 | -53.1 | 1.41 | -25.0 | 0.55 | -20.29 | 0.96 | -4.0 | 13.92 | 59.92 | 5.43 | 69.96 | 9.48 | 104.7 | 306 | -12.07 |
| 2019 (6) | 21.6 | -8.16 | 1.88 | -15.32 | 0.69 | 6.15 | 1.0 | -7.41 | 8.70 | -7.79 | 3.19 | 15.59 | 4.63 | 0.82 | 348 | -28.4 |
| 2018 (5) | 23.52 | 14.17 | 2.22 | -8.64 | 0.65 | -26.14 | 1.08 | 33.33 | 9.44 | -19.98 | 2.76 | -35.31 | 4.59 | 16.78 | 486 | -4.33 |
| 2017 (4) | 20.6 | 18.25 | 2.43 | 22.73 | 0.88 | -39.31 | 0.81 | -1.22 | 11.80 | 3.78 | 4.27 | -48.68 | 3.93 | -16.47 | 508 | 41.9 |
| 2016 (3) | 17.42 | 13.93 | 1.98 | -1.49 | 1.45 | 93.33 | 0.82 | 7.89 | 11.37 | -13.54 | 8.32 | 69.69 | 4.71 | -5.3 | 358 | -27.97 |
| 2015 (2) | 15.29 | -33.38 | 2.01 | 24.07 | 0.75 | -7.41 | 0.76 | -26.21 | 13.15 | 86.23 | 4.91 | 38.98 | 4.97 | 10.75 | 497 | -13.72 |
| 2014 (1) | 22.95 | 22.92 | 1.62 | 107.69 | 0.81 | 10.96 | 1.03 | 87.27 | 7.06 | 0 | 3.53 | 0 | 4.49 | 0 | 576 | 12.5 |
