玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.49-10.75-14.713.09-19.1-28.913.27-24.39-31.9511.28-24.9-32.297.63-36.89-58.123.54-33.46-48.620.31-11.43-24.3915.79-20.41-26.59117.673.73-27.7398.697.024.521.31-83.31-76.4912.20-6.08-4.76
23Q3 (19)31.929.54-8.4916.1813.7-14.4417.5512.0-13.515.0217.99-13.9712.0922.12-29.385.3226.97-15.820.356.06-2.7819.8410.28-13.96113.44-20.85-32.0392.221.46-1.027.87-14.5516.5712.997.182.53
23Q2 (18)29.14-8.68-17.1714.23-15.75-7.915.67-6.11-5.8912.73-11.04-9.919.90-9.59-25.344.19-6.05-17.030.336.45-8.3317.99-5.51-8.91143.339.97-18.5590.89-10.18-2.09.21871.8426.8912.12-2.02-24.81
23Q1 (17)31.91-4.46-11.5116.89-8.2620.4716.69-14.4117.2114.31-14.1118.4610.95-39.911.394.46-35.2720.220.31-24.390.019.04-11.487.33130.33-19.96-13.4101.197.182.79-1.19-121.36-176.6912.37-3.43-32.14
22Q4 (16)33.40-4.241.5218.41-2.6450.5319.50-3.8957.7716.66-4.5858.8218.226.4377.076.899.0284.220.4113.8913.8921.51-6.7236.14162.83-2.43-10.6894.421.34-4.645.58-17.25464.8912.811.1-20.39
22Q3 (15)34.88-0.85-12.0118.9122.3939.4520.2921.8647.9917.4623.5749.8717.1229.1186.096.3225.1585.340.360.024.1423.0616.7624.85166.89-5.16-0.4493.170.46-5.876.75-6.98562.6512.67-21.4-34.62
22Q2 (14)35.18-2.4410.5215.4510.2118.5316.6516.9299.8814.1316.97112.1613.2634.89175.15.0536.12155.050.3616.1320.019.7511.3347.17175.9716.931.3392.75-5.799.467.25366.46-52.516.12-11.57-7.62
22Q1 (13)36.069.64.5214.0214.6431.2714.2415.2128.1712.0815.1629.899.83-4.4748.043.71-0.821.640.31-13.89-6.0617.7412.289.44150.49-17.4426.6398.44-0.572.341.5657.34-59.1218.2313.35.56
21Q4 (12)32.90-17.0-21.7412.23-9.81-31.5212.36-9.85-29.6910.49-9.96-31.9710.2911.85-29.233.749.68-44.760.3624.14-18.1815.80-14.46-28.05182.298.7555.5499.010.03-2.390.99-2.93162.3616.09-16.98-10.01
21Q3 (11)39.6424.5459.913.5691.8278.7713.7164.59291.7111.6574.92285.769.2090.87230.943.4172.22168.50.29-3.33-30.9518.4737.63121.73167.63-3.4749.6298.9816.82-3.381.02-93.33141.7519.3811.0636.96
21Q2 (10)31.83-7.7420.437.07-33.8244.888.33-25.02345.456.66-28.39428.574.82-27.41435.561.98-35.08350.00.30-9.09-14.2913.42-17.2174.51173.6646.1332.5884.73-11.92-22.3315.27301.45268.017.451.047.58
21Q1 (9)34.50-17.9443.0310.68-40.2360.3411.11-36.8171.649.30-39.69198.086.64-54.33193.813.05-54.95152.070.33-25.0-13.1616.21-26.1872.45118.841.439.496.20-5.1768.993.80340.02-91.1717.27-3.4116.93
20Q4 (8)42.0469.5828.1717.86398.8871.7317.58402.2970.6815.42410.684.6714.54423.02120.976.77433.0799.120.444.767.3221.96163.6347.18117.204.6125.5101.44-0.970.55-1.5935.01-79.6317.8826.3617.4
20Q3 (7)24.79-6.21-27.433.5874.63-27.823.5087.17-34.093.02139.68-28.12.78208.899.451.27188.64-5.930.4220.031.258.338.32-28.13112.04-14.4717.89102.44-6.110.12-2.4473.17-134.9614.15-12.76-27.58
20Q2 (6)26.439.58-21.032.05-11.64-54.551.87-54.28-63.691.26-59.62-70.560.90-60.18-63.270.44-63.64-68.790.35-7.896.067.69-18.19-32.43130.9953.6556.86109.0991.6525.1-9.09-121.1-171.0216.229.82-18.57
20Q1 (5)24.12-26.46-23.552.32-77.69-52.264.09-60.29-44.733.12-62.63-47.652.26-65.65-34.31.21-64.41-38.270.38-7.3215.159.40-37.0-28.1385.25-8.7228.9356.92-43.57-13.4843.084982.0525.9214.77-3.02-23.19
19Q4 (4)32.80-3.980.010.40109.680.010.3093.970.08.3598.810.06.58159.060.03.40151.850.00.4128.120.014.9228.730.093.39-1.740.0100.888.450.0-0.88-112.650.015.23-22.060.0
19Q3 (3)34.162.060.04.969.980.05.313.110.04.20-1.870.02.543.670.01.35-4.260.00.32-3.030.011.591.850.095.0413.810.093.026.680.06.98-45.490.019.54-1.910.0
19Q2 (2)33.476.090.04.51-7.20.05.15-30.410.04.28-28.190.02.45-28.780.01.41-28.060.00.330.00.011.38-13.00.083.5126.30.087.2032.540.012.80-62.580.019.923.590.0
19Q1 (1)31.550.00.04.860.00.07.400.00.05.960.00.03.440.00.01.960.00.00.330.00.013.080.00.066.120.00.065.790.00.034.210.00.019.230.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)30.39-12.3415.12-11.321.02-23.0815.84-12.3413.37-13.3539.54-29.016.62-19.361.24-6.7718.20-12.5117.67-27.7395.521.264.50-20.512.799.0912.43-14.45
2022 (9)34.670.1417.0553.881.32-45.9918.0756.7215.4359.7355.6985.9420.6173.191.338.1320.8030.0162.83-10.6894.34-1.895.6647.122.5519.314.53-16.64
2021 (8)34.6215.411.0856.062.45-10.4311.5356.239.6654.3129.9555.0211.9026.191.23-18.016.0029.03182.2955.5496.15-0.063.851.482.14-53.0217.4310.11
2020 (7)30.00-8.987.109.062.73-15.127.380.966.265.9219.3232.339.4321.991.5015.3812.40-4.1117.2025.596.218.083.79-65.474.56-7.7715.83-13.12
2019 (6)32.9610.466.51-20.123.22131.867.31-13.395.91-19.4814.60-37.857.73-35.851.30-20.7312.9312.3493.398.9289.02-7.8210.98219.654.9439.0818.2219.08
2018 (5)29.8414.648.156.541.3987.738.443.817.344.4123.496.0512.054.421.640.011.5112.485.74-18.3296.562.583.44-41.413.55015.3013.92
2017 (4)26.031.217.6514.180.74-11.868.1319.217.0318.5522.1544.6811.5424.761.645.1310.249.17104.9735.6494.14-4.25.86238.010.00013.43-5.36
2016 (3)25.72-9.026.70-7.590.84-10.736.82-9.075.93-6.9115.317.829.25-3.341.564.09.38-9.8177.3945.6698.261.761.74-49.510.00014.19-9.33
2015 (2)28.274.247.256.150.94-6.67.501.496.370.9514.2010.429.573.241.502.0410.40-2.1653.1321.896.564.493.44-54.710.00015.654.96
2014 (1)27.1206.8301.01-12.47.3906.31012.8609.2701.4712.2110.6314.4243.6228.9892.411.457.59-14.820.00014.91-2.68

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