玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)63.15-7.27-21.870.94-9.62-22.311.29-6.52-23.677.5-9.64-18.661.49-2.53-0.562.040.81-2.311.88-2.564.128340.00.0
23Q3 (19)68.13.3912.341.047.228.331.382.99-2.828.310.5213.71.533.71-3.572.03-0.39-13.4912.196.91.218340.06.51
23Q2 (18)65.870.8922.410.97-1.027.781.3439.58-11.267.51-4.57-8.411.47-1.89-11.962.0338.35-27.5111.40-5.41-25.188340.06.51
23Q1 (17)65.29-19.2344.640.98-19.0130.670.96-43.2-7.697.87-14.64-3.671.500.27-9.661.47-29.67-36.1812.055.67-33.48340.06.51
22Q4 (16)80.8333.3464.621.2126.0463.511.6919.01-2.879.2226.320.371.50-5.47-0.672.09-10.74-41.011.41-5.28-26.888346.516.51
22Q3 (15)60.6212.6669.090.966.6733.331.42-5.9618.337.3-10.98-1.621.58-5.32-21.152.34-16.52-30.0212.04-20.98-41.827830.0-1.01
22Q2 (14)53.8119.2163.010.920.036.361.5145.1965.938.20.3724.241.670.67-16.352.8121.81.7915.24-15.8-23.787830.0-1.01
22Q1 (13)45.14-8.0736.290.751.3511.941.04-40.2311.838.176.6625.891.6610.24-17.872.30-34.99-17.9518.1016.01-7.647830.0-1.01
21Q4 (12)49.136.9624.490.742.78-14.941.7445.045.07.663.232.541.51-24.96-31.683.545.8716.4715.60-24.62-17.63783-1.01-1.01
21Q3 (11)35.858.61.590.729.0918.031.231.8753.857.4212.4221.642.010.4516.193.3521.4251.4420.703.5219.747910.04.22
21Q2 (10)33.01-0.3312.780.66-1.4911.860.91-2.1530.06.61.6912.822.00-1.16-0.812.76-1.8215.2719.992.030.047910.04.22
21Q1 (9)33.12-16.024.480.67-22.9911.670.93-22.534.786.49-13.1215.482.02-8.296.882.81-7.7129.019.603.4610.537910.06.75
20Q4 (8)39.4411.7619.620.8742.6224.291.253.8533.337.4722.4628.572.2127.623.93.0437.6611.4618.949.577.487914.226.75
20Q3 (7)35.2920.5745.530.613.39-12.860.7811.434.06.14.278.161.73-14.25-40.122.21-7.58-28.5317.29-13.51-25.687590.02.43
20Q2 (6)29.27-7.6720.650.59-1.67-18.060.71.45-4.115.854.099.552.026.5-32.082.399.87-20.5219.9912.73-9.27592.432.43
20Q1 (5)31.7-3.8523.780.6-14.29-16.670.69-23.33-2.825.62-3.274.071.89-10.85-32.682.18-20.26-21.4917.730.61-15.927410.00.0
19Q4 (4)32.9735.960.00.70.00.00.920.00.05.813.010.02.12-26.450.02.73-11.740.017.62-24.230.07410.00.0
19Q3 (3)24.25-0.040.00.7-2.780.00.752.740.05.645.620.02.89-2.740.03.092.780.023.265.660.07410.00.0
19Q2 (2)24.26-5.270.00.720.00.00.732.820.05.34-1.110.02.975.560.03.018.540.022.014.390.07410.00.0
19Q1 (1)25.610.00.00.720.00.00.710.00.05.40.00.02.810.00.02.770.00.021.090.00.07410.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)262.419.163.943.414.97-12.0431.16-5.291.50-5.261.89-19.4111.87-13.238340.0
2022 (9)240.459.123.8136.565.6517.9532.916.751.58-14.182.35-25.8713.69-26.638346.51
2021 (8)151.0811.342.794.894.7942.1428.1812.541.85-5.83.1727.6618.651.08783-1.01
2020 (7)135.6926.692.66-6.343.379.0625.0412.791.96-26.072.48-13.9218.45-10.977914.22
2019 (6)107.1-20.432.84-8.093.09-8.5822.2-2.372.6515.512.8914.8920.7322.697592.43
2018 (5)134.610.683.09-4.633.3819.8622.7439.682.30-13.832.518.2916.8926.274120.68
2017 (4)121.6130.93.24-9.52.8231.7816.2836.122.66-30.862.320.6713.393.9861416.73
2016 (3)92.919.693.5821.362.140.9411.966.313.851.42.30-15.6612.87-11.175261.94
2015 (2)77.6211.652.9523.432.12-2.7511.2518.053.8010.552.73-12.914.495.735164.24
2014 (1)69.5212.552.392.142.18-1.89.5315.243.4403.14013.7104958.55

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