- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 17.82 | -5.31 | -0.94 | 0.14 | 0.0 | 16.67 | 0.29 | -19.44 | 3.57 | 1.04 | 8.33 | 22.35 | 0.79 | 5.61 | 17.78 | 1.63 | -14.92 | 4.56 | 5.84 | 14.41 | 23.52 | 1452 | -3.65 | -3.65 |
| 23Q3 (19) | 18.82 | 33.66 | -11.44 | 0.14 | 16.67 | -6.67 | 0.36 | 20.0 | 0.0 | 0.96 | 10.34 | 7.87 | 0.74 | -12.72 | 5.38 | 1.91 | -10.22 | 12.91 | 5.10 | -17.45 | 21.79 | 1507 | 0.0 | -5.34 |
| 23Q2 (18) | 14.08 | 7.07 | -34.08 | 0.12 | 9.09 | -20.0 | 0.3 | 7.14 | -23.08 | 0.87 | 6.1 | 4.82 | 0.85 | 1.89 | 21.36 | 2.13 | 0.07 | 16.7 | 6.18 | -0.91 | 59.02 | 1507 | 0.0 | -5.34 |
| 23Q1 (17) | 13.15 | -26.9 | -21.3 | 0.11 | -8.33 | -15.38 | 0.28 | 0.0 | -6.67 | 0.82 | -3.53 | 26.15 | 0.84 | 25.41 | 7.52 | 2.13 | 36.81 | 18.6 | 6.24 | 31.98 | 60.31 | 1507 | 0.0 | -5.34 |
| 22Q4 (16) | 17.99 | -15.34 | -2.33 | 0.12 | -20.0 | -7.69 | 0.28 | -22.22 | 12.0 | 0.85 | -4.49 | 19.72 | 0.67 | -5.5 | -5.49 | 1.56 | -8.13 | 14.68 | 4.72 | 12.81 | 22.58 | 1507 | -5.34 | -5.34 |
| 22Q3 (15) | 21.25 | -0.51 | -3.14 | 0.15 | 0.0 | 7.14 | 0.36 | -7.69 | 0.0 | 0.89 | 7.23 | 20.27 | 0.71 | 0.52 | 10.62 | 1.69 | -7.21 | 3.25 | 4.19 | 7.78 | 24.18 | 1592 | 0.0 | -1.12 |
| 22Q2 (14) | 21.36 | 27.83 | 40.62 | 0.15 | 15.38 | 25.0 | 0.39 | 30.0 | 30.0 | 0.83 | 27.69 | 29.69 | 0.70 | -9.73 | -11.11 | 1.83 | 1.7 | -7.55 | 3.89 | -0.11 | -7.77 | 1592 | 0.0 | -1.12 |
| 22Q1 (13) | 16.71 | -9.28 | -20.88 | 0.13 | 0.0 | -7.14 | 0.3 | 20.0 | -9.09 | 0.65 | -8.45 | -13.33 | 0.78 | 10.23 | 17.36 | 1.80 | 32.28 | 14.9 | 3.89 | 0.92 | 9.54 | 1592 | 0.0 | -1.12 |
| 21Q4 (12) | 18.42 | -16.04 | -23.25 | 0.13 | -7.14 | -13.33 | 0.25 | -30.56 | -41.86 | 0.71 | -4.05 | -2.74 | 0.71 | 10.6 | 12.92 | 1.36 | -17.28 | -24.25 | 3.85 | 14.28 | 26.72 | 1592 | -1.12 | -1.12 |
| 21Q3 (11) | 21.94 | 44.44 | 2.86 | 0.14 | 16.67 | 0.0 | 0.36 | 20.0 | -12.2 | 0.74 | 15.62 | 5.71 | 0.64 | -19.23 | -2.78 | 1.64 | -16.92 | -14.64 | 3.37 | -19.95 | 2.78 | 1610 | 0.0 | -0.37 |
| 21Q2 (10) | 15.19 | -28.08 | 15.34 | 0.12 | -14.29 | 20.0 | 0.3 | -9.09 | -3.23 | 0.64 | -14.67 | 18.52 | 0.79 | 19.18 | 4.04 | 1.97 | 26.4 | -16.1 | 4.21 | 18.65 | 2.76 | 1610 | 0.0 | 5.78 |
| 21Q1 (9) | 21.12 | -12.0 | 47.9 | 0.14 | -6.67 | 27.27 | 0.33 | -23.26 | -2.94 | 0.75 | 2.74 | 33.93 | 0.66 | 6.06 | -13.95 | 1.56 | -12.79 | -34.37 | 3.55 | 16.75 | -9.45 | 1610 | 0.0 | 5.78 |
| 20Q4 (8) | 24.0 | 12.52 | 71.92 | 0.15 | 7.14 | 25.0 | 0.43 | 4.88 | 26.47 | 0.73 | 4.29 | 23.73 | 0.62 | -4.78 | -27.29 | 1.79 | -6.79 | -26.44 | 3.04 | -7.32 | -28.03 | 1610 | -0.37 | 5.78 |
| 20Q3 (7) | 21.33 | 61.96 | 27.72 | 0.14 | 40.0 | 40.0 | 0.41 | 32.26 | 41.38 | 0.7 | 29.63 | 29.63 | 0.66 | -13.56 | 9.61 | 1.92 | -18.34 | 10.69 | 3.28 | -19.96 | 1.49 | 1616 | 6.18 | -10.87 |
| 20Q2 (6) | 13.17 | -7.77 | 28.49 | 0.1 | -9.09 | 11.11 | 0.31 | -8.82 | 3.33 | 0.54 | -3.57 | 0.0 | 0.76 | -1.43 | -13.52 | 2.35 | -1.14 | -19.58 | 4.10 | 4.56 | -22.17 | 1522 | 0.0 | -16.05 |
| 20Q1 (5) | 14.28 | 2.29 | 154.09 | 0.11 | -8.33 | 37.5 | 0.34 | 0.0 | 36.0 | 0.56 | -5.08 | 9.8 | 0.77 | -10.39 | -45.89 | 2.38 | -2.24 | -46.48 | 3.92 | -7.21 | -56.79 | 1522 | 0.0 | -16.05 |
| 19Q4 (4) | 13.96 | -16.41 | 0.0 | 0.12 | 20.0 | 0.0 | 0.34 | 17.24 | 0.0 | 0.59 | 9.26 | 0.0 | 0.86 | 43.55 | 0.0 | 2.44 | 40.25 | 0.0 | 4.23 | 30.7 | 0.0 | 1522 | -16.05 | 0.0 |
| 19Q3 (3) | 16.7 | 62.93 | 0.0 | 0.1 | 11.11 | 0.0 | 0.29 | -3.33 | 0.0 | 0.54 | 0.0 | 0.0 | 0.60 | -31.8 | 0.0 | 1.74 | -40.67 | 0.0 | 3.23 | -38.62 | 0.0 | 1813 | 0.0 | 0.0 |
| 19Q2 (2) | 10.25 | 82.38 | 0.0 | 0.09 | 12.5 | 0.0 | 0.3 | 20.0 | 0.0 | 0.54 | 5.88 | 0.0 | 0.88 | -38.32 | 0.0 | 2.93 | -34.2 | 0.0 | 5.27 | -41.95 | 0.0 | 1813 | 0.0 | 0.0 |
| 19Q1 (1) | 5.62 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 1.42 | 0.0 | 0.0 | 4.45 | 0.0 | 0.0 | 9.07 | 0.0 | 0.0 | 1813 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 63.87 | -17.4 | 0.51 | -8.93 | 1.22 | -8.27 | 3.69 | 14.95 | 0.80 | 10.25 | 1.91 | 11.05 | 5.78 | 39.16 | 1452 | -3.65 |
| 2022 (9) | 77.32 | 0.85 | 0.56 | 3.7 | 1.33 | 7.26 | 3.21 | 13.03 | 0.72 | 2.83 | 1.72 | 6.36 | 4.15 | 12.08 | 1507 | -5.34 |
| 2021 (8) | 76.67 | 5.34 | 0.54 | 8.0 | 1.24 | -16.22 | 2.84 | 11.81 | 0.70 | 2.52 | 1.62 | -20.47 | 3.70 | 6.14 | 1592 | -1.12 |
| 2020 (7) | 72.78 | 56.42 | 0.5 | 28.21 | 1.48 | 25.42 | 2.54 | 15.98 | 0.69 | -18.04 | 2.03 | -19.81 | 3.49 | -25.85 | 1610 | -0.37 |
| 2019 (6) | 46.53 | -1.29 | 0.39 | 0.0 | 1.18 | -0.84 | 2.19 | -10.98 | 0.84 | 1.31 | 2.54 | 0.46 | 4.71 | -9.81 | 1616 | -10.87 |
| 2018 (5) | 47.14 | 15.6 | 0.39 | -9.3 | 1.19 | 6.25 | 2.46 | -13.68 | 0.83 | -21.54 | 2.52 | -8.08 | 5.22 | -25.33 | 1813 | -9.21 |
| 2017 (4) | 40.78 | 4.0 | 0.43 | 10.26 | 1.12 | -3.45 | 2.85 | -9.81 | 1.05 | 6.01 | 2.75 | -7.17 | 6.99 | -13.28 | 1997 | 0.66 |
| 2016 (3) | 39.21 | -19.62 | 0.39 | -9.3 | 1.16 | 5.45 | 3.16 | -12.22 | 0.99 | 12.83 | 2.96 | 31.19 | 8.06 | 9.2 | 1984 | 0.0 |
| 2015 (2) | 48.78 | -1.13 | 0.43 | 7.5 | 1.1 | -25.17 | 3.6 | 29.96 | 0.88 | 8.73 | 2.26 | -24.31 | 7.38 | 31.46 | 1984 | 48.84 |
| 2014 (1) | 49.34 | 15.9 | 0.4 | 5.26 | 1.47 | 33.64 | 2.77 | 27.65 | 0.81 | 0 | 2.98 | 0 | 5.61 | 0 | 1333 | 0.0 |
