玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)38.48-1.516.450.18-98.78-98.59-5.91-136.75-149.92-5.11-137.82-127.86-0.50-130.49-125.25-0.09-108.57-107.380.05-28.57-16.6717.74-49.84-47.585.242.76-1.57-0.00-100.0-100.0100.001225.01233.3326.245.311.14
23Q3 (19)39.07-5.01-2.5914.7411.51.5916.0843.19-25.9713.5138.42-27.171.6464.0-23.01.0547.89-16.00.0740.016.6735.373.48-17.2182.95-3.69-11.0690.57-22.0135.857.55146.79-77.3624.92-10.03.7
23Q2 (18)41.1311.4317.0113.2235.0470.811.23-7.95450.499.76-19.211500.01.00-16.671566.670.71-12.35273.680.050.00.034.18-4.5830.6186.13-3.77-16.8116.1347.39-70.97-16.13-188.7194.6227.693.486.66
23Q1 (17)36.912.113.089.79-23.4656.1412.203.0499.0212.08-34.13210.541.20-39.39215.790.81-33.61131.430.05-16.670.035.826.0124.989.503.35-6.4478.79-27.6-25.8518.18306.06026.7613.34-0.22
22Q4 (16)36.15-9.878.0112.79-11.85237.4711.84-45.49193.0718.34-1.13359.651.98-7.04395.01.22-2.4229.730.060.020.033.79-20.926.686.60-7.14-8.79108.8263.2419.71-8.82-126.47-197.0623.61-1.75-3.48
22Q3 (15)40.1114.1116.7714.5187.4714.9821.72964.71-26.6518.552940.98-32.912.133450.0-20.821.25557.89-20.380.0620.020.042.7263.24-13.9193.26-9.910.866.67-83.3355.5633.33111.11-41.6724.03-7.43-1.72
22Q2 (14)35.157.690.07.7423.44-46.292.04-66.72-89.50.61-84.32-96.560.06-84.21-96.250.19-45.71-80.810.050.00.026.17-8.75-35.64103.528.2216.98400.00276.47437.14-300.000-1275.025.96-3.217.27
22Q1 (13)32.64-2.48-4.456.2765.44-55.946.1351.73-60.683.89-2.51-68.480.38-5.0-67.240.35-5.41-52.70.050.00.028.687.46-22.1595.660.75-5.75106.2516.8815.360.00-100.0-100.026.829.6513.84
21Q4 (12)33.47-2.56-9.613.79-69.97-75.694.04-86.36-17.383.99-85.57-31.680.40-85.13-23.080.37-76.43-13.950.050.025.026.69-46.21-4.3494.952.63-13.2590.91112.12-72.229.09-84.09104.024.460.0437.18
21Q3 (11)34.35-2.28-21.9112.62-12.42-44.4329.6152.3911.8627.6556.0414.872.6968.1211.621.5758.5918.940.050.00.049.6222.046.1692.524.55-16.2642.86-42.45-49.8857.14123.81294.2924.451.031.49
21Q2 (10)35.152.9-10.8814.411.26-21.319.4324.63-37.6617.7243.6-39.191.6037.93-38.220.9933.78-29.790.050.025.040.6610.37-24.388.49-12.82-22.5374.47-19.1525.8925.53223.4-37.4924.202.720.75
21Q1 (9)34.16-7.75-7.4814.23-8.72-24.1115.59218.813702.4412.34111.31211.711.16123.081260.00.7472.09469.230.0525.025.036.8432.0467.53101.50-7.26-5.7592.11-71.86-97.957.89103.47100.1823.5632.145.56
20Q4 (8)37.03-15.82-22.9815.59-31.35-35.454.89-81.53432.655.84-75.74230.650.52-78.42210.640.43-67.42960.00.04-20.0-20.027.90-40.3167.37109.45-0.93-0.48327.27282.74120.14-227.27-1668.18-113.1817.83-25.99-6.21
20Q3 (7)43.9911.54-0.9222.7124.03-8.9426.47-15.0829.1824.07-17.435.612.41-6.9512.621.32-6.382.330.0525.0-16.6746.74-12.9816.27110.48-3.280.7985.5144.55-29.3114.49-64.52169.1224.090.2913.74
20Q2 (6)39.446.837.5518.31-2.3518.1331.177502.4493.1229.142725.23101.12.592690.086.331.41984.6258.430.040.0-20.053.71144.2561.15114.236.0723.0359.15-98.69-39.240.85100.931411.2724.027.62-11.27
20Q1 (5)36.92-23.216.418.75-22.3651.450.41127.89-97.99-1.1175.17-105.24-0.1078.72-105.150.13360.0-89.260.04-20.0-20.021.9931.91-40.08107.69-2.0818.074500.00376.927233.33-4400.00-355.07-11488.2422.3217.41-20.46
19Q4 (4)48.088.290.024.15-3.170.0-1.47-107.170.0-4.47-125.180.0-0.47-121.960.0-0.05-103.880.00.05-16.670.016.67-58.530.0109.980.340.0-1625.00-1443.330.01725.008326.920.019.01-10.250.0
19Q3 (3)44.4021.080.024.9460.90.020.4926.950.017.7522.50.02.1453.960.01.2944.940.00.0620.00.040.2020.610.0109.6118.050.0120.9724.330.0-20.97-875.810.021.18-21.760.0
19Q2 (2)36.675.680.015.5025.20.016.14-20.730.014.49-31.650.01.39-28.350.00.89-26.450.00.050.00.033.33-9.180.092.851.80.097.3058.560.02.70-93.00.027.07-3.530.0
19Q1 (1)34.700.00.012.380.00.020.360.00.021.200.00.01.940.00.01.210.00.00.050.00.036.700.00.091.210.00.061.360.00.038.640.00.028.060.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)38.927.639.81-6.9318.13-0.088.86-18.727.92-27.213.31-25.952.47-18.480.220.031.07-6.5385.24-1.57109.9013.66-10.8900.54-19.7726.345.23
2022 (9)36.165.5510.54-5.2218.156.8910.90-36.1810.88-29.174.47-23.853.03-14.650.2215.7933.24-13.4486.60-8.7996.6948.043.31-90.470.67-5.1225.033.52
2021 (8)34.26-13.1811.12-41.3216.983.0517.087.7615.365.425.878.913.557.580.195.5638.402.3794.95-13.2565.32-45.3934.6800.71024.189.31
2020 (7)39.46-5.0318.95-4.7716.4820.9115.8516.0314.5722.755.3912.763.305.10.18-10.037.5118.44109.45-0.48119.61-18.1-19.6100.00022.120.14
2019 (6)41.5540.2319.90230.0213.6374.3913.6662.6211.8756.394.7882.443.1456.220.20-9.0931.6772.87109.9829.72146.04105.65-46.0400.00022.09-24.89
2018 (5)29.63-0.46.03204.557.8115.948.40-51.567.59-51.932.62-53.712.01-55.820.22-18.5218.32-27.0784.78176.6171.01525.8227.54-68.940.00029.41-18.82
2017 (4)29.75-18.091.98-84.96.7416.1817.3469.1715.7971.445.6645.884.5544.440.27-15.6225.1246.9930.65-0.8711.35-91.1288.6500.00036.2333.89
2016 (3)36.3216.9313.11724.535.80-9.5510.25-45.19.21-38.193.88-39.473.15-39.070.32-3.0317.09-34.4730.92-15.19127.841416.98-27.8400.00027.06-13.35
2015 (2)31.0629.691.5906.41-39.1418.67014.9006.4105.1700.3310.026.08335.3936.4651.798.43-83.8891.5791.870.00031.231.76
2014 (1)23.950-2.78010.543.63-5.250-7.710-2.850-2.1800.30-9.095.995.4624.0227.1652.27047.73-52.270.00030.695.39

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