玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.65-19.21-8.620.1645.4514.290.8624.6468.6300-100.06.0480.0325.0732.4554.2784.540.000-100.02070.00.0
23Q3 (19)3.2819.278.610.1122.220.00.691.474.550003.352.47-7.9321.04-14.93-3.740.00002070.0-17.53
23Q2 (18)2.752.617.420.09-10.0-47.060.687.9425.930003.27-12.29-50.7224.735.1917.230.00002070.0-17.53
23Q1 (17)2.68-7.591.130.1-28.57-44.440.6323.5321.150-100.003.73-22.71-45.0723.5133.6719.80.00-100.002070.0-17.53
22Q4 (16)2.9-3.979.020.1427.27-12.50.51-22.73-12.070.030-25.04.8332.54-19.7417.59-19.53-19.351.030-31.21207-17.53-17.53
22Q3 (15)3.0217.9716.150.11-35.29-45.00.6622.2278.380003.64-45.15-52.6521.853.6153.570.00002510.0-6.69
22Q2 (14)2.56-3.46.220.17-5.566.250.543.8554.290006.64-2.240.0221.097.545.250.00002510.0-6.69
22Q1 (13)2.65-0.387.290.1812.512.50.52-10.3457.580-100.006.7912.924.8619.62-10.0146.870.00-100.002510.0-6.69
21Q4 (12)2.662.3114.160.16-20.00.00.5856.7665.710.04006.02-21.8-12.4121.8053.2245.161.5000251-6.69-6.69
21Q3 (11)2.67.88-0.380.225.05.260.375.710.00007.6915.875.6714.23-2.010.380.00002690.06.32
21Q2 (10)2.41-2.435.240.160.00.00.356.066.060006.642.49-4.9814.528.70.780.00002690.06.32
21Q1 (9)2.476.012.490.160.06.670.33-5.7113.790006.48-5.674.0813.36-11.0611.030.00002690.01.13
20Q4 (8)2.33-10.73-13.70.16-15.79-20.00.35-5.41-14.630006.87-5.67-7.315.025.96-1.080.00002696.321.13
20Q3 (7)2.6113.97-13.290.1918.75-9.520.3712.120.00007.284.194.3414.18-1.6315.330.00002530.0-4.89
20Q2 (6)2.29-4.98-0.870.166.67-15.790.3313.7910.00006.9912.26-15.0514.4119.7610.960.0000253-4.89-4.89
20Q1 (5)2.41-10.7410.550.15-25.0-28.570.29-29.277.410006.22-15.98-35.3912.03-20.76-2.840.00002660.00.0
19Q4 (4)2.7-10.30.00.2-4.760.00.4110.810.0000.07.416.170.015.1923.530.00.0000.02660.00.0
19Q3 (3)3.0130.30.00.2110.530.00.3723.330.0000.06.98-15.180.012.29-5.350.00.0000.02660.00.0
19Q2 (2)2.315.960.00.19-9.520.00.311.110.0000.08.23-14.620.012.994.860.00.0000.02660.00.0
19Q1 (1)2.180.00.00.210.00.00.270.00.000.00.09.630.00.012.390.00.00.000.00.02660.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.362.070.45-25.02.8528.38003.96-26.5225.0925.780.0002070.0
2022 (9)11.139.870.6-11.762.2236.20.03-25.05.39-19.6919.9523.960.27-31.74207-17.53
2021 (8)10.134.970.683.031.6321.640.0406.71-1.8516.0915.880.390251-6.69
2020 (7)9.65-5.390.66-18.521.34-0.74006.84-13.8713.894.920.0002696.32
2019 (6)10.224.540.81-11.961.3531.07007.94-29.3113.245.240.000253-4.89
2018 (5)8.190.370.92-8.01.03-18.250011.23-8.3412.58-18.550.000266-14.74
2017 (4)8.16-13.921.0-23.661.2641.570012.25-11.3215.4464.470.0003121.63
2016 (3)9.48-0.321.31-20.120.89-22.610013.82-19.879.39-22.360.0003071.66
2015 (2)9.5113.891.6412.331.1566.670.01-88.8917.25-1.3712.0946.340.11-90.24302-4.73
2014 (1)8.35-16.751.46-15.120.69-19.770.09017.4908.2601.080317-14.78

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